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The trailer for 13 on Halloween was the second trailer I produced. I learned a lot when I produced my first book trailer for Winnemucca, a small-town fairy tale. Winnemucca’s trailer was a bit long. The standard seems to be right around a minute and a half at the most. It’s crazy how long two and a half minutes can seem. The minute difference really matters to readers/viewers. I’ve been doing a lot of presentations lately on my trailers and wanted to share this one with you because, as you know, I’m a bit of a freak when it comes to Halloween. I love it. I always have. And 13 on Halloween is free everywhere, so if you like reading about a girl who gets a birthday gift that’s literally out of this world, on her 13th birthday which just happens to be on Halloween, you might want to check it out.  When I produce trailers, they help me see my stories in new ways. My process so far involves writing the novel, then designing the cover, then producing the book’s trailer. I love this creative process because it reminds me of a crescendo in music. I begin with all the characters in my mind, then I get to “meet them” visually for the first time in the process of designing the book’s cover. And finally I get to experience the world in a bigger way when I add music and live action footage to breathe even more life into the story.

When my girls were little, I liked to serve dessert or breakfast for dinner sometimes. I loved it when their schools had upside-down days, or inside-out days. I’ve been thinking it would be fun to do the same type of thing with my creative process. Take that crescendo and reverse it. Start with a trailer, then a cover, then write the story. It’s fun to think about. Mixing things up. Trying something new creatively. But, whatever I do, I need to keep it under a minute and a half! LOL!