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Get ready for a new name in feature animation: Amazon.

The post Amazon Studios is Developing Its First Animated Feature, ‘Emily the Strange’ appeared first on Cartoon Brew.

"Niko and the Sword of Light." which began as an independently produced animated comic book app, has been turned into a 22-minute pilot produced by Amazon Studios.

Amazon Studios, which produces original content for the streaming site Amazon Prime, has announced production on three new animated kids pilots.

Amazon Studios, which develops entertainment properties by way of online submissions and crowdsourcing feedback from its users, has greenlit five new pilots intended for kids ages 6-11, four of which are animated properties. If any of these concepts are chosen to go to series, they will join Annebots, Creative Galaxy and Tumbleaf, which have moved past the pilot stage and into production. Those greenlit series will stream on Amazon Prime Instant Video and the U.K.’s LOVEFILM beginning in fall 2013.

Here are the four new animated pilots:

Grid Smasher
Created by Dan Clark (Team Smithereen, Yo Gabba Gabba!)
Johnico and his team of rag-tag aliens compete to win the greatest game in the universe.

The Jo B. & G. Raff Show
Created by Josh Selig (The Wonder Pets)
Two best friends, Jo B. and G. Raff are hosts of their very own TV show, “The Jo B. & G. Raff Show.” But every day, just when their show is about to start, Jo B. realizes that G. Raff is gone!

Wishenpoof!
Created by Angela Santomero (Blues Clues, Super Why!)
Bianca is just like any other little girl…well, kind of. You see, there is one teeny little thing that makes Bianca different from other little girls: Bianca has “wish magic” – the power to make wishes come true!

Hard-Boiled Eggheads
Created by Duane Capizzi (Transformers Prime, Jackie Chan Adventures)
Miles and Kelvin are classified special agents who strike out to correct the mistakes of science – monsters born of toxic waste, mutants born of lab accidents, the occasional hostile alien.

Amazon’s filmmaking arm Amazon Studios announced a new tool today that is designed to eliminate storyboard artists from the filmmaking process. Called Amazon Storyteller, the software lets scriptwriters convert their scripts into boards through an automated process.

“We’ve found that many writers want to see their story up on its feet in visual form but find it harder than it should be to create a storyboard,” said Roy Price, director of Amazon Studios and a former Disney TV Animation exec. “Storyteller provides a digital backlot, acting troupe, prop department and assistant editor-everything you need to bring your story to life.”

The free online tool, which is currently in beta, works like this:

Storyteller begins by scanning a movie script that has been uploaded to Amazon Studios. It identifies the scenes, locations and characters from scene descriptions, and “casts” them from a library of thousands of characters, props and backgrounds. Filmmakers can recast or change locations, or they can upload their own images. Storyteller places the cast in front of the right background so that filmmakers can focus their time on the emotion and energy of scenes by using pan and zoom, changing the facial expressions and positions of characters, adding vehicles or props or adding captions with descriptions or additional dialogue. Once completed, the storyboard can be published on Amazon Studios where other users are able to view it and give feedback on the project.

Animation artists may be safe for now. The Amazon Storyteller FAQ explains that, “The Amazon Storyteller library of backgrounds, characters, and props currently works best with contemporary dramas or romantic comedies.” But people around the Internet are already envisioning more artistic uses for the software, like this idea from a commenter on Engadget: “Imagine. An illustrated comic of yourself and any given Sports Illustrated swimsuit model in your own porn story.”

(Thanks, James Gibson)

Last Friday, Amazon released 14 pilots on their online streaming service in the latest bid by an Internet company to unseat network TV and cable. Of the shows, six pilots are geared towards children (five of which are either animated or partially animated), and eight are geared toward adults (two of which are animated).

As part of a gimmicky marketing strategy, Amazon is soliciting feedback from viewers to help them decide which shows should be turned into series. Judging from the pilots though, traditional TV execs have little to worry about—at least for now. I can’t speak for the live-action shows, but the animated series are half-baked concepts that are a few notches below any of the successful shows on children’s cable. (How does something called Creative Galaxy even make it past a pitch stage?)

Roy Price, the executive in charge of Amazon Originals, is a former Disney TV animation exec so there is little excuse for the unpolished, amateur feel of these animation pilots. And just to be clear, amateur is not referring to the fact that the animated projects are presented in animatic format, although one could question the wisdom of unveiling a new studio to the general public in such a clumsy manner. But even fully-animated pilots woudn’t mask the conceptual flaws in most these shows.

One could conjecture about why Amazon botched their pilots so badly, but the LA Times article about their pilot program offers a big clue. In that article, Price touts that they used Amazon rental and viewership data to help them decide what pilots they should produce.

[Roy] Price describes Amazon Studios’ process as a hybrid, that draws from elements of old and new media. It used the service’s rental and viewing history to identify the shows that resonate with its customers, and which new ones might hold the greatest appeal.

The popularity of scripted dramas such as PBS’ period drama Downton Abbey and HBO’s Sex and the City suggested some viewers are attracted to shows with depth, where the characters confront important life choices, Price said.

Viewership of FX’s animated sitcom Archer and the stop-motion animation Cartoon Network series Robot Chicken hint at a clump of interest around another kind of program, Price said. Meanwhile, frequently watched children’s programs, including Nickelodeon’s Dora the Explorer and Blue’s Clues, suggest another opportunity.

Of course, you don’t need access to customers’ rental histories to know that all of the shows Price listed are popular with audiences. More tellingly, however, it indicates that Price and his Amazon colleagues have little vision or strategy for what they’re trying to accomplish with Amazon Studios beyond creating poorly conceived knock-offs of popular TV shows. If this isn’t evident from the methods they’re using to decide what shows to make, the resulting pilots make that fact painfully clear.

These are the official descriptions of their seven animated pilots:

ADULT COMEDY SERIES
Supanatural
Supanatural is an animated comedy series about two outspoken divas who are humanity’s last line of defense against the supernatural — when they’re not working at the mall. The series was written by Lily Sparks, Price Peterson and Ryan Sandoval, and the pilot was produced by Jason Micallef (Butter) and Kristen Schaal (The Daily Show).

Dark Minions
Written by Big Bang Theory co-stars Kevin Sussman and John Ross Bowie, Dark Minions is an animated workplace series about two slackers working on an intergalactic warship and just trying to make a paycheck.

KIDS’ PILOTS
Annebots
Annebots revolves around Anne, a young scientist who creates three robot helpers to assist her scientific experiments in the back of her dad’s junkyard. This science-based series from creator J.J. Johnson (Dino Dan, This is Emily Yeung) aims to introduce kids to science and technology in a fun, new way.

Creative Galaxy
Creative Galaxy is an animated interactive art adventure series designed to inspire kids’ creative thinking through crafts, story, music and dance. The series was created by Angela Santomero, creator of Super Why!, the Emmy-nominated literacy series, Blue’s Clues and Daniel Tiger’s Neighborhood.

Positively Ozitively
In this problem-solving series, Dot, Dorothy’s daughter, goes off to Oz every day with the children of the characters from Frank Baum’s classic book, The Wizard of Oz. In each episode, the yellow brick road leads Dot to a new magical location where she solves problems alongside her Oz friends.

Sara Solves It
Sara Solves It was created by Emmy winner Carol Greenwald (Curious George) and Emmy nominee Angela Santomero (Daniel Tiger’s Neighborhood, Super Why!, Blue’s Clues), who also serve as executive producers of the show. Viewers follow brother and sister duo Sara and Sam on absorbing and relatable mysteries that spring from the questions young children encounter in their daily lives. Each mystery is an interactive, math-based puzzle that viewers can solve with Sara and Sam.

Tumbleaf
Tumbleaf was created by Drew Hodges and Bix Pix Entertainment, an award-winning stop-motion studio. The series, aimed at preschoolers, is set in a whimsical land where a small blue fox named Fig plays each day and discovers adventure, friendship and love around every bend in the path. The narratives aim to foster play through exploration and scientific thinking.