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British artist Johanna Basford (pictured, via) has inked a deal with Penguin Random House to create two new coloring books for adults. Book one, entitled Lost Ocean: An Underwater Adventure & Coloring Book, will be released on October 27th.

Here’s more from the press release: “With LOST OCEAN, Johanna Basford invites color-inners of all ages to discover an enchanting underwater world hidden in the depths of the sea. Through intricate pen and ink illustrations to complete, color, and embellish, readers will meet shoals of exotic fish, curious octopi, and delicately penned seahorses.”

Madeline McIntosh, the president of the Penguin Publishing Group, and Jake Lingwood, the deputy managing director and publisher at Ebury Publishing, negotiated the deal with literary agent Ed Victor. Meg Leder, the executive editor at the United States’ Penguin Books, and Elen Jones, an editor at the United Kingdom’s Virgin Books, will edit these projects.

Penguin Random House has formed a division dedicated to marketing directly to consumers called the Consumer Marketing Development and Operations Group. The department will help market specific titles, individual authors and even specific genres within each of its U.S. publishing groups. The entity will also be tasked with developing company-wide digital programs, platforms and partnerships. Amanda Close will lead the new group as Senior V.P. and Director. "By approaching marketing development this way," stated Madeline McIntosh, U.S. President and Chief Operating Officer, "both from within publishing and from a broader corporate standpoint, we will be able to most effectively expand our consumer-focused capabilities, and deliver value for our publishers, authors, booksellers, and readers."

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