How to use this Page

Happy New Year! Here at PubCrawl we like to usher in 2016 with a lot of new and exciting books! Hold on to your wallets, friends, because it’s once again time for our Upcoming Titles feature. As always, this is by no means a comprehensive list of forthcoming releases, just a compilation of titles we think our readers (and our contributors!) would enjoy.

Without further ado:

January 5

• Passenger by Alexandra Bracken**
• Worlds of Ink and Shadow by Lena Coakley
• Truthwitch by Susan Dennard**
• The Imposter Queen by Sarah Fine
• This Is Where It Ends by Marieke Nijkamp

January 12

• Other Broken Things by Christa Desir

January 19

• We Are The Ants by Shaun David Hutchinson
• Sword and Verse by Kathy MacMillan

January 26

• All The Birds in the Sky by Charlie Jane Anders
• The Dark Days Club by Alison Goodman
• The Year We Fell Apart by Emily Martin
• The Mystery of Hollow Places by Rebecca Podos
• Night Study by Maria V. Snyder
• Shallow Graves by Kali Wallace

** PubCrawl alum

That’s all for this month! Are any of these books on your TBR lists? Any books we’ve missed? Let us know in the comments!

In part one, we looked at book signings and other programs. But how do you pitch your program to a library?

Showcases: Some state and regional library associations run performer showcases, where local authors and performers who wish to present in libraries can share a brief taste of their programs (usually 10-15 minutes). Participating in a showcase is a great way to put your presentation in front of lots of librarian eyeballs (and sometimes school contacts as well). You will likely be presenting alongside magicians, mad scientists, and naturalists with adorable fuzzy creatures, so share the liveliest parts of your presentation!

No showcases in your area? Consider creating your own! Join forces with other authors, illustrators, or children’s performers and propose a free showcase session for your state or regional library conference. This is a win-win: you get to promote yourself, and the conference gets a free program. And of course, don’t forget to hand out bookmarks, postcards, or brochures with your contact and booking information!

What kind of program?: If you can tie your program into library initiatives, you will make it easier for librarians to say yes to booking you. Some major trends:

The Makerspace Movement: Providing hands-on spaces to create, with everything from 3-D printers and coding software to discarded books turned into art. This type of programming may be geared to children, teens, or adults. Check out this Library Journal article for an overview: http://www.thedigitalshift.com/2012/10/public-services/the-makings-of-maker-spaces-part-1-space-for-creation-not-just-consumption/

STEAM (Science, Technology, Engineering, Arts and Math): Public libraries are offering more programs with an explicit science focus, but they are also emphasizing the math, science, and technology elements found in traditional storytimes. This School Library Journal article gives a picture of what these programs look like: http://www.slj.com/2013/10/programs/full-steam-ahead-injecting-art-and-creativity-into-stem/#_

Early Literacy: This is not early reading – rather, it is the constellation of skills, such as print awareness, vocabulary knowledge, and the ability to apply real-world knowledge to a text, that prepares children for the tasks of reading and writing. Check out the American Library Association’s page on Early Literacy and Libraries for more information: http://www.ala.org/advocacy/literacy/earlyliteracy

A Word about Meeting Rooms: Library meeting rooms are often available for use by community groups. This can cause some confusion when writing organizations want to hold programs at the library. If you approach the library about “using the meeting room” for a program, you will likely be given the standard community group reservation policies, which often include a ban on selling anything during the program. However, if you approach the library requesting that it sponsor or co-sponsor a program, new doors are opened. When the library sponsors a program, book sales are usually allowed and the event will appear in the library’s publicity.

Partnering with Other Community Organizations: Bring extra value to your program by brainstorming ways to connect with schools, community groups, and local businesses. Erin Hagar, author of Julia Child: An Extraordinary Life in Words and Pictures (Duo Press) had a group of middle school students perform a skit about the famous chef at one of her signings. Find local businesses related to your book’s topic and ask them to help get the word out to their customers about your event, through print or social media. If you are traveling some distance for the event, offer a discount if the librarian helps connect you with local schools willing to host a presentation on the same day. Invite the local independent bookseller to sell books at your program. If you’re not sure where to start in contacting these local groups, ask your librarians – providing those resources is their job, after all!

Swag and Selling Books: The number of books you sell can vary wildly from library to library, and you can’t necessarily judge the effectiveness of the program by the number of books sold. Depending on the location, audience, and timing of your program, the audience may not be in the frame of mind to purchase a book. (Case in point: When my nonfiction book, Little Hands and Big Hands: Children and Adults Signing Together (Huron Street Press) came out, I did a mini-storytime featuring American Sign Language to promote it. In libraries where the program was scheduled in place of the regular weekly storytimes, I sold few books – often the parents would tell me that they hadn’t even brought their wallets, because they were in storytime-attendance mode.)

Make sure you have bookmarks or postcards to hand out to each attendee with information about your book and your website. That way, there is a chance that person may purchase the book later (or at least leave the bookmark on a restroom counter and someone else will see it!)

It’s important to clarify whether books can be sold during the event, and if so, who will be responsible for bringing and selling them. The Friends of the Library may be on hand to sell books, or the library may have a pre-existing relationship with a local independent bookseller.

If the library expects you to handle book sales, bring a friend or family member to handle sales so you can focus on signing, or contact a local bookseller yourself. Don’t forget to account for sales tax, and to report your direct sales as required by your state. The Small Business Association has a handy guide for collecting and reporting sales tax here: https://www.sba.gov/blogs/sales-tax-101-small-business-owners-and-online-retailers

Making the event go smoothly: Communication is key! Confirm the event in writing. If you set up the event with a central coordinator, then call the branch where you will be presenting a day or two before the program and find out who your in-person contact will be. Make sure that person knows when to expect you and has your cell phone number to contact you en route if necessary. This day-before call seems like a small thing, easy to overlook, but it is HUGE for creating rapport with your host and showing your professionalism.

During the event itself, be a good guest. Don’t be a diva, and communicate clearly about what you need for the program to go smoothly. Understand that your host may not be able to stay in the room the entire time because the library is short-staffed, or someone is vomiting in the children’s department, or there is a crisis at the circulation desk. (There’s always an adventure happening in a public library!)

Afterwards, send a thank you note to your host as well as to the contact person. Post pictures from the event on your website and social media and tag the library. (Do not post any photos that show faces of attendees unless you have their written permission!)

Keep a record of the staff you work with at each library, so that, when your next book comes out, you can send a personal note – and perhaps secure another invitation to present!

Other Ways to Connect With Public Libraries

Getting the library to carry your book: Most libraries have centralized Materials Selection specialists who develop the collection based on reviews, the library’s budget, and community needs. Even if your book is published by a major publisher and is reviewed in national journals, it’s a good idea to reach out to your local libraries and let them know that you live in the area.

If your book is published by a smaller press, or if you are self-published, then you may have a tougher time. Libraries rely on review sources such as Booklist, School Library Journal, and Publishers Weekly, and if you don’t have trade reviews to show them, they may not consider purchasing your book. Many libraries have established a process for local authors to submit one or more copies for the materials selectors to review.

Patrons can also request that the library carry certain books, and the more requests the library gets, the more likely it is to purchase the material. Enlist the aid of your supporters to make these requests at their local libraries.

Public libraries can be an author’s best friend! I hope these tips have given you some ideas on how to start connecting with libraries far and near.

Got more tips for working with libraries? Share them in the comments!

KATHY MACMILLAN is a writer, American Sign Language interpreter, librarian, founder of The Sweet Sixteens (www.thesweetsixteens.com) and avowed Hufflepuff. Her debut young adult novel, Sword and Verse, is an epic fantasy that explores questions of power and prejudice. Find her at www.kathymacmillan.com and on Twitter at @kathys_quill.

I’ve been lucky to experience public libraries from both sides of the reference desk: as a Children’s Services Supervisor at Carroll County (MD) Public Library (where I still work as a substitute), and also for thirteen years as an American Sign Language storyteller performing in libraries up and down the East Coast. As I gear up to promote my YA debut Sword and Verse (HarperTeen, January 19, 2016), I’m putting everything I’ve learned to good use—and thought maybe other authors could benefit from these tips too.

How Public Libraries are Structured

Public libraries come in all different sizes and shapes. Some are part of a state or local government. Some are independent entities. In my home state of Maryland, most public libraries exist within county systems of central headquarters administering multiple branches. In some places, libraries function as individual units, and multiple independent libraries may serve overlapping geographic areas.

The first step in connecting with libraries is to figure out the structure—that will give you an idea about where collection and programming decisions are made. Front-line librarians may need to direct you to higher-ups for decisions about programming and whether the library will carry your book. Some branch managers or department heads may be able to schedule a program for their branches, but you’d need to connect with a systemwide coordinator to get into the other branches. You can find directories online by searching for your state library or state library association. Or just call the library and ask – most librarians will be happy to help!

Book Signings and Other Programs

While your publisher may set up some appearances, most authors cannot count on this. It’s definitely in your best interest to make contact yourself.

To charge or not to charge: It’s up to you whether you are willing to make appearances for free or charge for them, but one thing is certain: public libraries LOVE free programs. They routinely face budget constraints. Consider the type of program you are offering. Will you be doing a promotional reading/Q&A/signing? A lower cost or free program might be appropriate. If you’re offering something more substantial, like a class or workshop, you should absolutely and unapologetically charge for your time.

Library Friends Groups: Many libraries have Friends groups that provide program funding and volunteers to help out at programs. The programs themselves are usually booked by the library staff. If you have a contact in a library Friends group, ask him or her to suggest you as a presenter!

Publicity Lead Time: Libraries generally have a long lead time—much longer than bookstores or schools—for scheduling events. The deadline is usually about 3 months before the event, and some require publicity information for all summer programs to be submitted by December 31 of the previous year. So contact early and think ahead!

Summer Reading Program: Summer reading is HUGE—it’s the busiest time of year, and most libraries do much more programming in the summer than the rest of the year. That’s because most public libraries run reading incentive programs for preschoolers, school age kids, teens, and adults, with prizes ranging from coupons and local business gift certificates to chances to win iPads and Kindles. Librarians spend many spring days in local schools talking up books and the summer reading program. Most libraries also have larger budgets for summer programming. So if you want to pitch a workshop or other paid program, summer is a good bet.

Many libraries throughout the U.S. participate in the Collaborative Summer Reading Program (http://www.cslpreads.org), a consortium of shared thematic summer reading materials for all ages. The themes for the next two years are available on the site.

Upcoming themes are:

2016: wellness, fitness, and sports

2017: architecture, building, construction

If your book ties in to one of these themes, you’re golden! But if it doesn’t, think about how you can make your presentation relate to the theme. For example, could you talk about the architecture of your plot and give your presentation a catchy title to match? I guarantee that will catch the interest of program schedulers. Tying your presentation to the summer reading theme will also allow you to pitch that program to multiple libraries that follow the collaborative theme.

Public libraries can be an author’s best friend! I hope these tips have given you some ideas on how to start connecting with libraries far and near. I’ll be back on PubCrawl on November 30th to share more advice on things like planning a program and getting the library to carry your book.

Got more tips for working with libraries? Share them in the comments!

KATHY MACMILLAN is a writer, American Sign Language interpreter, librarian, founder of The Sweet Sixteens (www.thesweetsixteens.com) and avowed Hufflepuff. Her debut young adult novel, Sword and Verse, is an epic fantasy that explores questions of power and prejudice. Find her at www.kathymacmillan.com and on Twitter at @kathys_quill.