Tara Weikum is an editorial director at Harper Collins Books.
In the 90s there were alarmists saying YA was dead. We all know that YA is alive and well.
Today's YA market is in flux. No one knows what the next big trend will be. YA is a constantly changing animal.
Teens want to read about things that are important to them. Even though trends change, emotions do not.
Tara is often asked how long a YA needs to be. She recommends not getting bogged down in length. What makes sense to you with your story is what's important. Your book should be as long as it needs to be.
The author for teens has become a key element. Publishers want to know that an author is engaged and will be out there to market themselves, as well as use social media platforms.
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BEA YA Editors Book Buzz Panel...
I'm back in the office today after spending last week in New York attending BookExpo America. This week I'll be offering some reports on the conventions here on my blog. This is my first.
I was excited when I saw the list of BEA special events a few months ago and learned that this year there would be the first-ever BEA Young Adult Editor's Buzz panel. Past shows have featured Books Buzz panels, but never for YA. Which is crazy. Because there are some amazing YA titles out there that deserve to be buzzed just as much as any novel for grown-ups.
The YA Buzz panel allowed six editors to spend about 10 minutes talking about one title on their upcoming fall lists that they're really jazzed about. Scholastic Press/Push Editorial Director (and an author himself) David Levithan served as the master of ceremonies and introduced the editors on the panel.
Mark Siegel, Editorial Director, First Second Books;
Ari Lewin, Senior Editor, Disney/Hyperion;
Tara Weikum, Executive Editor, HarperCollins Children's Books;
Krista Marino, Senior Editor, Delacorte Press;
Liz Szabla, Editor-in-Cheif, Feiwel & Friends;
Arthur Levine, VP & Editorial Director, Arthur A. Levine Books.
Here's a quick rundown of the books they talked about so I can help spread the buzz! (I couldn't Twitter this session because because it took place in one of the many vortexes of no-reception that exist in the Javitz Center.)
- Arthur: Lips Touch, by Laini Taylor, illustrate by Jim Di Bartolo. He said it's a book with emotional impact, suspense, heat, and "a breathtakingly talented author." (Release date: October 1)
- Ari: Devil's Kiss, by by Sarwat Chada. It's an adventure story focusing on Billi, the youngest and only female member of the Knights of the Templar in the present day. (Release date: September 1)
- Krista: The Maze Runner, by James Dashner. This a book that the editor says changed the way she sees her world. The opening of this distoptian novel is disorienting, and the book crosses genres, delving into adventure, mystery and sci fi. It was acquired as a stand-alone, but envisioned as a trilogy. (Relase date: October 6)
- Mark: Refresh Refresh, by Danica Novgorodoff. This is graphic novel about high school seniors in a small town coping with the fact that their fathers are off serving in the Iraq war. The editor says it's a story that not calculated but born of need, the type of book that defines the First Second line. Graphic novelists, he says, are "the new literary rock stars." (Release date: September 29)
- Liz: The Sweetheart of Prosper County, by Jill Alexander. The editor describes this smalltown Southern comic novel as "a big delicious cassarole, a give-me-goosebumps novel." It was acquired on the first five pages. (Yes, you read that correctly.) (Release date: September 1)
- Tara: Viola in Reel Life, by Adriana Trigiani. This book is the story of a girl misplaced--the main character moves from Brooklyn to a boarding school in Indiana while her film maker parents are off working. Two more Viola books are in the pipeline. (Release date: September 1)
The wonderful thing about this Editor Buzz sesssion was that chance to see editors speaking with such passion about these projects. This wasn't marketing copy, it was from the heart. It made me feel just as excited about these books as they were. (I even teared up a little when Liz Szabla talked about Jill Alexander's debut novel.)
Thanks for this info! I really enjoyed Trigiani's adult book, Lucia, Lucia - so, I will be looking for her YA (plus it's set in Indiana & I'm a Hoosier!)
They all sound like great reads. I'm adding them to my list.
Hey, great report Alice! It was really awesome to meet you and hang a bit at BEA.
Thanks for the Buzz Panel recap - always interesting to see what the editors are excited about.
It's interesting how varied their choices are!
That was an interesting event. I just finished reading The Sweetheart of Prosper County, by Jill Alexander. It was good, not great. It's a little disappointing that Liz chose this book to buzz about. Hoping to get more out of the other books that were discussed.
I've read Laini's book and confirm that it's WONDERFUL -- romantic and creepy and beautiful. Starred reviews will soon be pouring in!
Wish I could have been at BEA.
(Le sigh.)