I discovered Jon Contino by following the work of Jessica Hische and Drew Melton (the typography world is very small). The first two things that resonated with me was the fact that he, like me, didn’t go to art school, and that he also used his musicianship as a passageway to his passion for design. As much as I’ve grown to love digital illustration and type design, I’m always the most drawn to analog aesthetics–and Jon prioritizes them in his work.
Jon Contino is an award-winning designer, illustrator, art director and self-professed alphastructaesthetitologist. His style is strongly inspired by contemporary street art, his native stomping grounds of New York, and the grit of hand-drawn type. He’s worked with clients like Ogilvy, Nike, Whole Foods, McSweeney’s, Target and The New York Times. He’s also an ADC Young Gun 9 winner to boot, and happens to possess a heartwarming Long Island-born accent.
Jon cites his family as being vital in governing his design and illustration aesthetic. His mother and grandmother happened to be artists, both supporting and assisting in his pursuit of his craft by bringing home reams of butcher paper and instructional drawing books (more about this in the wonderful Shoptalk interview here). He discovered that the lettering he was seeing in movie posters and baseball adverts still counted as typography–even at a very early age. It took me much longer to figure out that illustration and beautifully drawn words weren’t just for books–the marks of our handiwork can truly be found anywhere, if you just slow down and take the time to look.
As a teenager, Jon got his freelancer chops very early on. As a designer geek and drummer in a hardcore band, he was constantly relied upon by his band (and friends’ bands) to supply flyer designs, gig posters and the like. Soon enough, he realized that he could actually “make money at this thing,” and he was preparing invoices and freelancing by the ripe old age of 15.
In 2006, after working for a few different companies and design houses, he opened his own creative studio and has been working for himself ever since. He’s constantly turning pet projects into mini-businesses–most recently, he started up Contino Brand. And even amidst his successes, he’s learned the art of saying no for the sake of self-preservation.
Jon has spoken about how his preference for modern minimalism and his hand-drawn gritty aesthetic meets with a clash. That clash has governed a unique vision that brings the best of clean design and true-to-form drawing together. I’m enthralled by this intersection, and so clearly see the passion and determination that stands solidly behind Jon’s work. His personal history only continues to illuminate it.
I also highly recommend his interview with The Great Discontent and his podcast interview with Shoptalk.