After what seemed like forever trying to get this project off the ground, I have reached the point where things are going very quickly lately, almost at lightning speed. The proof of the book is in my hands, electronically. The marketing consultant is calling me every few days. I received a new coordinator at the publisher 2 days after providing some feedback on the performance of my last one. I requested a consultation with the design team who did the layout and they called me this weekend (which they apparently don't usually do). They normally go by email direction only. Once I decide on the final comments, there is only the final quality assessment and then it will be put in the line to be printed! I also discovered that the unusual accent, which I could not place, of my coordinator was due to the fact that she is in the Phillipines even though the publisher is out of Indiana.
I have consulted with a good friend of mine on marketing and decided to have her company help me with my website. Thanks to Facebook we were recently re-connected after 20 years! I bought a website domain name consistent with my company name. I used GoDaddy on recommendation from others. I need to sign up for web hosting. This is all new to me and I have no idea how much space I need. I most likely need to complete the layout to determine the space. I will most likely go with the publisher's marketing deal for press releases in 5 major cities around the country. My friend will also tap her resources, and then there is the connection with the American Red Cross to make.
I am trying to control the speed of this train and make sure we don't hit any caribou along the way to the destination. And I am trying to keep my budget in check. I am starting graduate school in the fall and need to really take some time to figure what my budget can handle and how much I can put into it right now. For tonight though, this engineer needs some sleep.
It used to be the case that when you thought of a title for your book or series you were pleased, tried it out on a few people, and got on with writing. You might check whether someone else had used the title for anything similar. Now there is a whole post-title task-bank to work through.
Task 1: buy the appropriate domain names and put up holding pages. Tick.
Check the domain name for your title is available, or something you can plausibly use instead. If you can't use the title, is that being used for something you don't want your child readers to visit by accident? My series title is Vampire Dawn: it would be entirely plausible for a steamy temptress called Dawn to have taken this domain for her page of naughty vampire photos, in which case I would have changed the title. Luckily, no such vamp is operating. VampireDawn.com has gone (to someone respectable), but VampireDawn.co.uk is now secured and a holding page in place.
Task 2: set up twitter account @VampireDawn. Tick.
Get any useful twitter names and start using them. This might be the title, or the name of a key character. Gillian Philip has @sethmacgregor for one of her characters, for instance.
Task 3: set up blog. Tick.
Now the blog. This was trickier as the blogger name had already gone. Wordpress, then. Pick a vaguely appropriate off-the-peg theme for now and put up a post or two promising what is coming.
Task 4: set up Facebook page and start using it. Tick.
And the Facebook page. For now, this will have updates on progress and a few snippets, but it's important to get the name now in case it goes to someone else. It's better to have a few followers on it before publication day, too.
Task 5: set up YouTube account. Tick.
We'll need a trailer, eventually. Here I ran into problems, as there is an independent film in production called Vampire Dawn. That's the group that has taken vampiredawn.com and vampiredawn.blogspot. And they have the YouTube account. So I grab VampireDawn2012 quickly. No need to make any films yet, but it's a good idea to start commenting with the account occasionally.
From the publisher, I needed the logo for the series and an early cover image - nothing else. Depending on your book, you might need something else - or nothing at all. And you might think this is all too much faff and you aren't going to do it. The characters in my series will be using Facebook and an iPhone app to keep in touch, so some online traces of these make it all more real. If your story is set in the eighteenth century - or even the 1980s - that won't be necessary. Phew.
Now - time to get on with writing the books....
@VampireDawn
Vampire Dawn
websiteVampire Dawn on
FacebookVampire Dawn's
blog
I'm so happy I finally pulled my website together! Basically I designed it using iWeb and then went with FatCow mainly because the use wind energy. That was the deciding factor. My plan now is to create bookmarks now that I finally have a CelesteSimone.com domain name and then begin my book signing!
First things first: enter the self-published book contest with Writer's Digest. (Wish me luck) But I think I deserve a little basking in my website accomplishments. What was really nice about FatCow is I was able to just call them and ask them how to do it and they sent me a step-by-step guide. I really have no idea how it worked, but luckily there are people who are much smarter at computers and can make easy programs to help the rest of us out. Plus it was free! I basically loaded my design onto their ftp site.
So feel free to let me know what you think, and of course if there are any glitches!
Excellent advice, Anne.
Couldn't agree with you more, with all the networking, my writing often takes a back seat! Arghh!
great post, great advice!
Oh my goodness - it all sounds excellent advice - but terribly compurrlicated for a mere cat to get her paws around!
Blimey, I feel exhausted after just reading this ... Interesting advice, although I'm not sure I'll have the energy or time to pursue all of it AND write as well ...
Am going for a lie down.
Wow! Great post and brilliant advice. Thanks, Anne. Now off to digest it all. There may be questions...
Phew Anne! Yes I've done 'some' of those things but then the publisher decided that they didn't 'quite' like the book as much after all... so a few domain names etc etc are going begging. Unfortunately I signed up for the 'cheaper' deal of 7 years. Oh well could always change the title of my next book to include this last one!
An intimidating task list when I'm not even sure if my writing is any good to begin with!
Crikey Anne. Respect!
Oh, I didn't mean to be intimidating... and I certainly wouldn't suggest you did all of these before you had signed a contract.
That's bad luck if the publisher changed their minds after you signed and bought domain names, Diane. Can you write something else with the same title??