An article at Social Media Examiner discusses the habits of social media marketers that help boost productivity. The post is interesting and covers six tips - I’ll cover four of them here.
1. Number one is a give-in: you need to know your audience and cater to them.
This goes for any form of marketing – you need to know who your audience is and what they need or want.
It’s pointless to send
I’m sure there are hundreds and hundreds (maybe even more) of definitions of website optimization.
One of those definitions is from Webopedia.com:
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google
"It's not about ideas. It's about making ideas happen." ~Scott Belsky
We’ve just entered a brand new year. This is the time to think about where you’ve been and where you’re heading. It’s time for ideas.
According to Business Dictionary, an idea is “a thought or collection of thoughts that generate in the mind.”
They’re usually derived from intent, but they can also be unintentional.
There’s a great article at Boost Blog Traffic. It’s by Jon Morrow and it’s on unleashing your power.
The article was posted on Thanksgiving and what grabbed me about it was the words ‘gluttony’ and ‘selfishness.’
I’ve long been concerned about today’s ‘me’ attitude.
I know people who consider their birthdays a week-long event. Who even take off from work on their birthdays. I know a
The marketing landscape has changed. In fact, it's been changing for a while now. Rather than focusing your marketing strategy on 'hard selling', you need to work on engaging and informing your visitors, readers, and subscribers. Your audience needs to be a part of the discussion.
This builds trust and loyalty which in turn motivates people to say YES to what you're offering. This also help
Email marketing falls under the online marketing umbrella, more specifically, the content marketing umbrella. It’s how you establish and build a relationship with people who find your information and/or free gift of value and opt in to your mailing list. In other words, with your subscribers.
This marketing strategy is absolutely essential to your business, so it’s important to know how to ‘
A new year is in front of us. Hopefully, we learned a thing or two over the past year and are ready to move forward. One of the things I learned is that focus is an important element of any online marketing strategy.
But, what has focus to do with your online marketing strategy?
Plenty.
You must be aware of all the marketing courses, programs, ebooks, and numerous other learning tools that the heavy hitter marketers sent to your email box on a daily basis. Buy this now to make thousands selling your books – invest in this new course to get the best marketing program to date – get this ebook today and learn everything you need to know about creating ebooks and making money. The promotional emails go on and on.
If you’re like me, you’ve bought into a number of the new ‘flavor or the week’ marketing promotions. The goal for this year is to STOP. Don’t buy another product or service until you actually take advantage of (use) the ones you’ve already purchased.
You might be thinking that you don’t have the time to invest in the products you already bought and that new one being promoted looks simple . . . and it doesn’t cost that much. Again, STOP. This is most likely what you thought about the other marketing products you bought. Make this year a year of accountability. If you bought it or buy it, use it.
Okay, so you have your marketing direction. Go over the marketing strategies you bought into and determine which are doable for you. This step is essential. If you take on a marketing strategy that you don’t have the skills to succeed at or is too time consuming, you’ll become discouraged and possibly waiver in your online marketing strides.
So, choose one or two strategies that you feel comfortable with. Maybe it’ll be using social networks more, maybe it’ll be posting regularly to your blog, maybe it’ll be guest blogging. Whatever it is start working at it today and be consistent.
A key element to this marketing focus is to stay with these specific one or two strategies. Work them until you feel very comfortable with them and you begin to see results. Don’t add any other strategies until the ones you’re currently working on are on autopilot, or close to it.
This is online marketing focus.
The main idea behind it is to keep from grasping at shiny objects and wasting money. The next reason to use this strategy is to be focused. Focusing on one or two online strategies will enable you to stick with it and it gives you a clearer picture of what’s working for you.
Along with your one or two marketing strategies, add reviewing and tweaking your website to the mix. This action step should be done on a regular basis, maybe once a month or every other month. Make sure your website is current, focused, and has the needed elements to make it effective. This will help bring focused traffic to your site.
HAVE A HEALTHY, HAPPY, AND PROSPEROUS NEW YEAR!~~~~~
Need help with your online marketing strategy? Need help tweaking your author website to be focused and effective? Check out this ecourse:
Creating and Building Your Author Online Presence
http://karencioffifreelancewriter.com/book-marketing-ecourses/
From creating an effective website to beyond book sales – you get a free basic website critique with it.
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MORE ON ONLINE MARKETINGBook Marketing – Learn How to Create Your Author Online PresenceBook Marketing – 9 Quick Tips for Being a Guest Blogger on Blogging SitesWhat is an Author Platform and How Do You Create It?~~~~~
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Karen Cioffi
I wish, I wish, I wish there were more hours in the day and more days in the week, or two of me, :) but alas there aren't.
In a time management effort, as of next week, I'll be posting two days a week (on Mondays and Fridays), rather than three days a week. This will go on at least through March.
I've taken on a time-sensitive ghostwriting project and just can't keep up with everything.
Mondays will feature my articles and Fridays will offer guest posts or helpful links and such.
Depending on my workload after that I'll see where I'm at and if I can go back to posting three days a week.
While it's a good marketing strategy to post more than less, time isn't always a willing participant.
I appreciate your readership and will continue to provide helpful writing and marketing information on a regular basis.
For daily writing and marketing information, check out Writers on the Move at:
http://writersonthemove.com Until next time,
Karen Cioffi
The new big boy on the marketing block is Inbound Marketing. He used his muscles and pushed the older Traditional Marketing strategy to the side.
Okay, before you readers who do use traditional marketing get riled, I’ll be the first to agree that this strategy of marketing, specifically person-to-person networking geared toward referrals and business, is still alive and well.
But, for the online marketer, inbound marketing is the strategy that leads the race. Searching online is the first choice of people looking for products, services and information.
In case you’re not familiar with what’s involved in inbound and traditional marketing here’s an overview:
Traditional MarketingWe’re all very familiar with traditional marketing. I’m sure most of us have been annoyed at one time or another by the telemarketer, television commercials and infomercials, and radio plugs. There is also the newspaper advertising, and don’t forget the environmentalist’s arch enemy: junk mail.
This form of marketing is considered invasive. You are the target and the marketing companies take broad aim and bombard you with funny, stupid, crazy, confusing, annoying, dumbing down, and once in a while informative commercials and advertisements. These marketing tools go so far as to invade the privacy of your own home.
With traditional marketing, the potential customer is not looking for your product or anything similar. Again, the marketing company is taking a broad aim and spraying as large a target as possible in the hope of snagging a customer.
Inbound MarketingWhile traditional marketing slaps you in the face with their promotions, inbound marketing gently taps you on the shoulder through Search Engines.
In fact, the inbound marketer doesn’t really even tap the potential customer—it cleverly uses information or entertainment as a means of drawing traffic to a website or blog.
So, instead of television, newspapers, and junk mail, inbound marketing uses blogs, article marketing, and social networks such as Twitter, Facebook, Linkedin, Digg, and Technorati.
In regard to blogging, the inbound marketer provides content that his niche target is looking for. When the target does a Google search to find out how to market a book, the search engines provide a number of places the target can find this information. Depending on your ranking in the particular search engine being used will determine how far up or down on the listing provided your site will be.
One of the key factors in ranking high in the search engines is to use keywords in your title and content. In addition to this, the content must be valuable to the target audience, your title must be representative of the content, and you need to post regularly. Write with an objective and make your content exceptional.
Related articles:Networking Like a Pro - A Review7 Steps to Writing for Article DirectoriesIf you want to write for children . . . I mean seriously . . . if you are striving to actually get published . . . then the place to be is
The Children's Writers' Coaching Club . Read this article that describes just how beneficial it is:
5 Comments on Inbound Marketing: New Big Boy on the Block, last added: 5/6/2010
Quality will always win out over quantity. Good luck with the ghosting.
Thanks a bunch, Widdershins!
Seconding that. This is one of the blogs I always turn to because I know I'll learn something worth knowing.
Annie, thank you so much. You made me smile!