Exactly a week ago, I was privileged to launch the Tesco Bank Summer Reading Challenge Scotland (I needed to take a deep breath every time I said that!) in the Mitchell Library in Glasgow. In case the title doesn’t make it clear, it’s the libraries’ Summer Reading Challenge, in Scotland, sponsored by Tesco Bank. I was also privileged to also launch the local Summer Reading Challenge in Dundee two days later.
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| Launching the Tesco Bank Summer Reading Challenge Scotland |
This year’s theme is
Mythical Maze. And there couldn’t be a better theme for me – I write
collections of myths and legends, I write
contemporary adventures inspired by old myths, and one of my books even has a
Maze in the title.
So that’s probably why I was asked to launch this year’s theme and challenge in Scotland. (And yes, I know it seems a bit early to all of you south of the border, but we grab summer earlier up here in Scotland, so the schools are already out and the libraries are already challenging kids to read books during the holidays.)
The launches were all positive and smiley. I met kids who had done previous challenges and were keen to do it again (which was great) and I met kids who had never done it before but were keen to give it a go it this year (which was even better.) So I had hoped to post a really cheerful blog for you all about summer and reading, with
these wonderful illustrations by Sarah MacIntyre.
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| With lovely librarian Ruth in Dundee, and a dragon behind us. |
But when I posted pictures of me with posters and books and dragons and kids online last week, someone who had been involved in a campaign that I supported to keep their local library open, a campaign that sadly failed, contacted me to say,
this is lovely, Lari, but what about the kids who don’t have a local library any more? And I didn’t have an answer. Sad face emoticons don’t really do it.
The Summer Reading Challenge brightens up and invigorates libraries all over the country and allows them to run fun family-focussed events. The different themes every year make reading relevant and exciting to lots of different children. Kids get involved, families get involved, authors get involved. It’s a brilliant scheme. Well done the
Reading Agency for organising it, and
Tesco Bank for supporting it in Scotland. But it can’t reach every child, because not every child has access to a library.
And perhaps that’s the real challenge for all of us.
I had intended to write a really cheerful summery sunny post for all you Awfully Big Blog fans, but the shadow over it is that even the best things we do with books can’t and don’t reach everyone. Not until we make sure every single child has access to a library.
So clearly my challenge is to get away from that dragon breathing down my neck and take up my sword again on the subject of library closures.
In the meantime, have a fun summer, losing yourself in mazes and finding new myths!
(Lari is now away polishing her sword…)
Lari Don is an occasional library campaigner, and also the award-winning author of 21 books for all ages, including a teen thriller, fantasy novels for 8 – 12s, picture books, retellings of traditional tales and novellas for reluctant readers.
Lari’s website Lari’s own blog Lari on Twitter Lari on FacebookLari on Tumblr
In
The Guardian last weekend
Matt Haig commented on the publishing industry's obsession with jumping on bandwagons. I am not going to repeat everything he said, but one phrase in particular sent a chill of recognition through me and so prompted me to write this post. He said that we are heading towards a situation where 'the once kaleidoscopic book world risks becoming fifty shades of safe'.
Those words could so easily apply to the majority of books bearing my name, I thought. After all, I am the woman who has 'churned out' (as some would see it) fourteen animal books, and my publisher now wants more of the same. Or, failing that, the Next Big Thing, which frankly is rather an Unknown Unknown, so what I am supposed to do about that?
Thing is, I am not sure I want to try and second-guess the market; a fickle thing at the best of times. I am also clear I do not want to write more of the same, just as I am not convinced that readers necessarily want to
read more of the same.
I know I am not alone as a writer in feeling that the industry seems to have changed in the blink of an eye. So much has happened so fast in the way that books are sold in to retailers and sold on to the public that it was bound to affect writers and the way that publishers deal with us. However, I suppose I was not prepared for the current approach which seems very much to be along the lines of 'books as product'. I am naive, I guess. The minute that supermarkets were in on the game it was unlikely that books would be perceived to be anything other than 'product'. If you are Mr Tesco and you are looking at what books to stock, you are only interested in how the last title from a particular author performed. In other words, no matter how much blood, sweat and tears went into your new novel, no matter how good it is, how exciting, how fresh, no matter how you have performed over a number of years in the market, if your last title did not shift a respectable number of units, you will not find your name on the shelves next time around. And you will certainly not have room to develop as a writer because the market views books much as it views tins of beans - if they taste good and sell well as they are, why change them?
Except that books are not tins of beans - we all know that.
It probably sounds as though I don't understand the publishers' point of view. I do. Things have changed for them, too, obviously. Faced with the demands of the Mr Tescos of this world, 'building an author' is sadly a luxury most publishers cannot now afford, so I can hardly blame them for wanting to make money out of 'fifty shades of safe'.
However, I wanted to write this post to see how others feel. Are you expected to come up with 'the next you', i.e. more of the same, reliable writing that conveniently places you where marketing and sales people are confident of how to pitch you in their publishing plan? Or are you throwing caution to the wind and using this climate to your advantage, to write what you really want to write, oblivious to the increasingly bland demands of the marketeers, and sending it out with all fingers and toes crossed? Is this the way forward: to write what we really want and hope it gets into the hands of readers? Or is this professional suicide?
I have decided to take the risk: to write a couple of books that have been swilling around in the back of my mind for a while, but which I have not had the confidence to develop. It may all end in a damp squib of disappointment and rejection. But I cannot sit around waiting for the crystal ball of the market place to make up its mind which tin of beans is going to be the next big thing. And I certainly do not want to be stocked on the shelves with 'fifty shades of safe'.
(with apologies to Matt Haig for nicking his excellent phrase)Anna Wilson
www.annawilson.co.ukwww.acwilsonwriter.wordpress.com
Tesco has revealed overall UK non-food growth is "still negative" in its first quarter results this morning (14th June).
The supermarket chain has seen its like-for-like sales excluding petrol increase by 1% in the UK in the 13 weeks to 28th May 2011. Like-for-like sales have increased by 3.4% including petrol and total UK growth was 7% including petrol and 4.9% excluding it.
Overall group sales including petrol have hiked by 7.8% and excluding petrol sales by 6.7%.
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Simon & Schuster has defended its publication of Will & Kate’s Big Fat Gypsy Wedding as “fun” and “gently humorous” after Tesco withdrew the book from sale, following complaints.
The supermarket pulled the title after the Romany Women’s Union (RWU) claimed the book is racist towards the travelling community. However, other retailers are continuing to sell the book, which ridicules the royals by depicting the royals as gypsies and is a spoof of the Channel 4 television series My Big Fat Gypsy Wedding.
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