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Viewing: Blog Posts Tagged with: wowio, Most Recent at Top [Help]

Results 1 - 3 of 3

1. Making Money Marketing

By: Rebecca, on 3/12/2008
Blog: OUPblog (Login to Add to MyJacketFlap)
JacketFlap tags: publishing, Business, Blogs, money, A-Featured, A-Editor's Picks, Media, ebooks, print, princeton, oup, wowio, katzman, evan, schnittman, review, marketing, Add a tag

By Evan Schnittman

12 years ago I learned an incredibly valuable lesson about marketing that has influenced how I see business development and many aspects of electronic licensing. In 1996 I left my job in traditional publishing and entered the test preparation industry at a company called The Princeton Review(TPR). TPR was an incredibly well known brand and this made the company seem huge from the outside – but at its core it was very much a small operation that had managed to become a household name. (more…)

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2. Life on Air: BBC Radio 4’s Milestones

By: Kirsty, on 9/27/2007
Blog: OUPblog (Login to Add to MyJacketFlap)
JacketFlap tags: news, history, UK, Current Events, radio, bbc, Media, A-Featured, Leisure, today, four, hendy, galaxy, Add a tag

By Kirsty OUP-UK

I am an avid Radio Four fan. If I don’t start my day listening to Today then, quite frankly, I feel that something is amiss. And weekend mornings without Saturday Live with Fi Glover and their resident poet, or the Archers omnibus edition on a Sunday, makes for the perfect soundtrack to eat breakfast too. This month the station celebrates its 40th birthday, and to celebrate we are publishing Life on Air: A History of Radio Four by David Hendy, Reader in Media and Communication at the University of Westminster, and former producer of current affairs programmes on Radio Four. Here, he takes a brief look at what he regards the milestone moments in the station’s history. (more…)

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