EA targets skaters and gamers (in a campaign that hopes to speak to both the core market, "letting it create community buzz" while emphasizing "the broader appeal of team play" for gamers. Also College Humor wins big at the Webbys) (MediaPost, reg.... Read the rest of this post
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By: Anastasia Goodstein,
on 5/5/2010
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Blog: Ypulse (Login to Add to MyJacketFlap)
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