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Rants & Ramblings - On Life as a Literary Agent
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101. Tell Me the Truth Now

No matter what I blog about lately—no matter where we go in the blogosphere as a matter of fact—somebody always turns it into a conversation about two things:

(1) Publishing is dead or at least in its final death throes; and

(2) Everyone should pursue self-publishing and if you don't, you're an idiot with your head in the sand.

Let me just say this:

I completely disagree with both of those statements.

Yes, publishing is undergoing a tectonic shift, nobody is denying that. But the shift cannot be accurately described as "dying."

And yes, self-publishing (or indie publishing or whatever designation you want to give it) is increasingly an attractive option for many people, which is a development I completely support. I am, after all, a person in business for myself and I can appreciate that entrepreneurial spirit! I'm totally on board with it.

But.

Many of us are still in traditional publishing, and doing great. Even more important, many authors would still prefer traditional publishing over the self-publishing route.

If that describes you, it's time to speak up.

Q4U: Why are you pursuing traditional publishing?

Let's be honest here. Don't think about anyone else's reasons. Don't argue for traditional publishing as a concept and don't try to convince anyone else of your way of thinking. This isn't about an agenda. It's about you.

Just tell us, straight from your heart, why you hope to be traditionally published.

Why?

And have a great weekend!

© 2011 Rachelle Gardner, Literary Agent

183 Comments on Tell Me the Truth Now, last added: 4/11/2011
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102. When They Say No

Guest Blogger: Catherine West

In light of Rachelle’s recent post When An Agent Gives Up on a Project, I thought it might be helpful, even encouraging, to share my experience and the truths I learned along the way.

When Rachelle first offered me representation, I had just completed a manuscript called Yesterday’s Tomorrow. Rachelle liked it because it was different. I agreed. I certainly hadn’t seen any books about a female journalist who travels to Vietnam during wartime. I was excited to have an agent who believed in my writing and loved my story as much as I did. I had done a lot of research on the story and was completely in love with it, but of course I wasn’t objective enough to see its flaws. Rachelle made suggestions that would take it up a notch. After a rewrite and a few plot changes, we finally had a book that could sell. Or so we thought.

Truth #1 - Just because your agent loves a project does not mean it will sell.
This was the fist lesson I learned. Just as Rachelle said in her post, some projects are hard sells no matter how good you think they are. Looking back, there were numerous reasons my story didn’t sell right away. Some editors assured us it wasn’t the writing, so we were left to assume it was the content. I had written a book that was, perhaps, a little too different.

Truth #2 - Listen to Good Advice.
Having a wise agent is one thing, listening and taking her advice is quite another. I’m sorry to say I was pretty set against putting this book on the shelf. I was in too deep, too emotionally invested, and I refused to accept that it just wasn’t going to happen. One of the hardest emails I’ve had to read from Rachelle was the one telling me she really felt we needed to stop pursuing publication for this particular project. (How’s that for alliteration?). I’m sure she was just as disappointed as I was, but she was looking at the big picture. I was too busy chomping sour grapes.

Truth #3 - Learn to Let Go.
This is where I get nauseatingly trite and throw the old if you love something let it go saying…in your face. But seriously. Letting that project sit on the shelf whilst working on other things was probably one of the hardest things I’ve done in my writing journey. But you know what? It was absolutely the right thing to do at the time. It may not always be the right thing for you, but I know it was for me. The past couple of years allowed me to grow as a writer. I’ve been fortunate to be able to go to conferences. I’ve been learning, writing new books and simply enjoying where I am on my writing journey.

Truth #4 - Sometimes You’ve Got to Go with the Gut.
They say there is a time and a season for everything under heaven. I believe that to be true. You see, that story I let go, well, it wouldn’t let me go. So I attempted one more major rewrite, and in fear and trembling, approached my lovely agent with the idea of resubmitting. She agreed, and we gave it one more go-round with some smaller publishers who seemed more open to "different" stories.

Yesterday’s Tomorrow landed on Ramona Tucker’s desk at OakTara, and Ramona loved the story. Every last bit of it. I was offered a contract, and a few short months later, I have a copy of my first published novel sitting on my desk.

I’m happy to say my instinct on th

55 Comments on When They Say No, last added: 4/8/2011
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103. Be Careful What You Wish For

I am not really sure what writers envision when they dream about finally being a "published author." Most of you are pretty savvy, you read the blogs, you have author-friends, so you have some level of understanding that it's not all money and glamour. But I think it's kind of like having a baby: everyone will tell you all about it, but you can't really know what it's going to be like until you're there yourself.

And with writing, I think the anticipation of what it will feel like to finally reach that publication goal obscures serious thought of what it will actually be like.

I want you to be prepared for what it might be like - the reality, not the pipedream. So here are a few hints.

Life is going to get harder, not easier. There will be so much to do that you never really thought about.

You'll be busier than you can imagine. If you're contracted for multiple books, consider that 18 months from now, you may be simultaneously trying to promote book 1, edit book 2, and write book 3. All on top of your current job and family responsibilities.

The writing itself can be more challenging. This may be the first time that you've written under contract and under deadline, especially in book-length works. If you've always written on your own schedule, with no one to please but yourself, this may be a rude awakening.

Did you get an advance? Staring at a blank screen is a totally different thing when people have already paid you money for words you haven't written yet.

Are you ready for the pressure? Are you ready for the demands on your time and energy? What are you doing to prepare yourself for your dream coming true?

Published authors: What's your workload like?

© 2011 Rachelle Gardner, Literary Agent

73 Comments on Be Careful What You Wish For, last added: 4/7/2011
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104. Ever Feel Like a Failure?

When I first started this job, I was repeatedly surprised at how often it seems to bring a sense of failure. Whether or not I’m truly “failing,” it’s amazing how often I feel like I am.


I don’t sell every project I take on. I get rejection letters from editors every day. I can’t always meet everyone’s needs as quickly as I want to. I’ve taken on clients that weren’t a good fit and then lost those clients. I’ve made decisions I later realized were the wrong ones.

Yes, there are lot of daily successes, everything from selling a project, to helping a client solve a manuscript problem, to coming away from a contract negotiation feeling like everybody won. But human nature being what it is, I often feel like the failures overshadow the successes.

Awhile back I had a period where I was feeling the failure particularly acutely so I went searching the Internet for articles to help. Turns out, everyone and their brother has blogged about failure. And every successful person in history has a quote about it, too.

Hmm, wonder what that means? Clearly, everyone fails sometimes. But I needed a way to deal with it. How could all these articles and blog posts help me?

I read article after article and found that most of the wisdom on dealing with failure advises we do things that I was already doing instinctively. Things like:

~Reframe the failure and look at it as simply part of the process.

~Accept that any endeavor worth trying will involve some risk and experimentation, and hence, failure.

~Use every failure as an opportunity to reassess what you're doing and how you're doing it. Figure out how to do it better next time.

~Realize that if you're not failing sometimes, you may not be taking enough risks or pushing yourself hard enough.

~Just keep getting back up, knowing you’re smarter now than you were before the failure.

Here are the three quotes that have been most helpful to me:

Failure is only the opportunity to begin again more intelligently. ~Henry Ford

I have not failed. I've just found 10,000 ways that won't work. ~Thomas Edison

Success is not final, failure is not fatal; it is the courage to continue that counts. ~Winston Churchill

They sound like platitudes until you’re in that place where you feel like an epic Loser … and suddenly they make sense.

Get back up. That’s really all you can do. It’s the only thing that makes sense to me.

What about you? How have you failed? What kind of wisdom has helped you deal with it?

© 2011 Rachelle Gardner, Literary Agent

82 Comments on Ever Feel Like a Failure?, last added: 4/7/2011
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105. Getting Our Hopes Up

Reasons to Pursue Anything But Publishing
Day 1

If you read my blog regularly, you might be tempted to think the pursuit of publishing is all rainbows and butterflies. ('Cause I'm just so darn nice all the time.) But think again. Sometimes it’s barbed wire and snarling dogs.


This week we're going to talk about the aspects of being a writer (agent… editor… human being…) that just sort of, well, suck.

Let’s start with one of my favorite topics: false hope. Or we could call it “unrealistic hope.” Or simply… counting our chickens.

I’m talking about when you meet with an agent or editor at a conference, you give them a verbal pitch and maybe a one-sheet, and they express interest (maybe even exuberant interest) and you walk away from that meeting feeling like your project is as good as sold! It could also be when an agent or editor requests a partial or a manuscript from a query. Or when your mom, your aunt, and your best friend read your manuscript and give you glowing reviews.

Yes! That’s a really good thing! Be happy!

But realize this is the first of many steps.

If an agent or editor likes your pitch or your query, it’s wonderful, but it means little until they’ve read your actual manuscript – more than just a page or two. You could have the most amazing premise ever to hit the page, but if you haven’t executed it well, it can be rejected by an agent or editor in less than a minute. I’ve seen it happen so many times.

And let’s not forget, once you have an agent (yay!), once the agent has submitted your project to publishers (yay!), once editors have said they love it and they’re taking it to pub committee (yay!)—well, less than half of projects that go to committee get approved. It could all end in heartbreak.

So when good things happen... celebrate! But in the midst of all that celebrating, keep a level head and keep reminding yourself… this is great! But I’m not there yet! I have to keep going!

This is a tough business and we all need stay positive. Part of that is to pay attention to every tiny piece of good news and enjoy it, cling to it, allow yourself to be encouraged by it. (Yay!) But it’s also got to be balanced with reality. And what's that they say? Sometimes, reality bites.

Let’s try to stay encouraged, but let’s be smart too, so that when things don’t go our way we won’t be completely thrown for a loop but instead can pick ourselves up and keep going.

(Which, conveniently, is the topic of tomorrow’s post.)

Q4U: Have you gotten your hopes up unrealistically high in the past? Did you regret it—or was it what you needed at the time?

© 2011 Rachelle Gardner, Literary Agent

46 Comments on Getting Our Hopes Up, last added: 4/6/2011
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106. What I'm Looking For

Updated April, 2011

I represent books for the Christian market (CBA) as well as for the general market, and I'm now accepting queries for both.


Please note:
I'm looking for writers who are ready for publication. Do NOT send me the first draft of the first book you've ever written. Make sure you've studied the craft of writing, read books about it, taken classes or workshops, and honestly approached writing as the serious art, craft, and business that it is. Take the time to get objective feedback on your book or proposal; revise and polish accordingly. Be familiar with how publishing works. (Start with posts like How to Get Published.)

Crucial:
Read our Submission Guidelines before sending a query!

My query policy:
While I TRY to respond to all queries, our policy is that if you do not hear back within 60 days, you can consider it a "pass." If you follow the guidelines and put "query" in the subject line, you don't have to worry about the email getting lost in spam.

What I'm currently looking for:

My primary area of interest right now is fiction of interest to women, both in the general market and the Christian market.

General Market:

→ Bonnet fiction - Amish or Mennonite - for a general audience. See Marta Perry's Pleasant Valley Amish series.

→ Commercial women's fiction and romance; both historical and contemporary.

→ Southern fiction for women (like Dorothea Benton Frank or Joshilyn Jackson).

→ Upmarket fiction.

→ High concept YA fiction for girls.


Christian Market:

→ Fiction for Christian women age 35+.

→ Amish, contemporary romance, historical romance, or romantic suspense.

→ Not looking for anything "edgy" in this category.


Complete list of genres I'll look at:

Adult Fiction:
General and Christian market, full-length, 75,000 to 120,000 words. Women's, Mystery, Suspense/Thriller, Police/Crime, Family Saga, Historical, Legal, Literary, Mainstream, Supernatural, Romance. No fantasy or sci-fi.

Category romance (50,000 to 70,000 words): Books written specifically to the editorial guidelines of Heartsong Presents, Steeple Hill Love Inspired, and Avon Inspire.

Kids:
NO children's, middle grade, or YA books until further notice.

Non Fiction:
I'm looking at both Christian market and general market projects. Home Life, Marriage, Parenting, Family, Current Affairs, Crafts, Health & Diet, How-to, Humor, Memoirs, Money, Narrative Nonfiction, Popular Culture, Psychology, Science, Self-Help, Women's Issues.

Christian theol

48 Comments on What I'm Looking For, last added: 4/3/2011
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107. The Joy of Revisions

Guest Blogger: Colleen Coble
(Bestselling author of over 40 books)

Yeah, yeah, yeah, I’ve heard you complaining about having to change your novel. I remember feeling the way you do once upon a time. But that was before I realized what a blessing it is to have another person devote such focus to my work. That was before I realized we authors are too close to our books to see them clearly.

I've come to enjoy the revision stage, and I wanted to share some thoughts on how you might enjoy it, too.

Revision letter arrives.

1. Dance! Shout out whoohoo! Do whatever it takes before you open it to have a great attitude. If you're determined to make this a good experience, it will be much easier. Tell yourself there will be great things in there to make your book better.

2. Take down defenses. Realize that any criticism is meant to help not hurt.

3. Reinforcements have arrived! When I’m writing a book, I feel like a draft horse pulling a heavy wagon up a mountain by myself. When I get the revisions back, I’m suddenly assisted by another draft horse or two and we’re coasting down the mountain together toward a charming town in the distance. Allow yourself to brainstorm off the suggestions and see the possibilities.

Open the email and begin to read.

1. The Good. A little bit of sugar makes the medicine go down. Read the good things the editor had to say. Allow yourself to savor those, all the while knowing the medicine is coming. Linger over those passages.

2. The Bad: Now comes what didn’t work. Read through the entire list of things that need shoring up.

3. The Ugly: Often after reading a revision letter, you feel overwhelmed with all that needs to be done. But ugly as it looks, it’s possible to do this work in much less time than you imagined.

Gear up for the journey.

1. Read the letter again. Even a third time. I always miss some things. If you’re already excited about things, call your editor (or crit partner) and talk through some of the issues. If you’re not quite there yet, sleep on it. The next morning read it again and try to get excited. Try not to look at how much there is to do because it can be overwhelming.

2. Call your editor. Have the items up for discussion flagged. Then settle in for work.

Eat the elephant one bite at a time.

1. Print it out. Highlight important plot points that need changing and things the editor says don’t make sense.

2. Make the small changes. My editor usually has small inconsistencies marked by page number. I fix those little things because they are easier to find before I make major changes.

3. Tackle plot issues. I use Scrivener to write and I go back to my scene outline. Where can I drop in another scene or expand a current one that will allow me to fix those problems? Can I move a scene for more impact?

4. Layer in those character fixes: I get out 3 x

46 Comments on The Joy of Revisions, last added: 4/2/2011
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108. Why "No" Comes Quickly...

But "Yes" Seems to Take Forever

For the last couple of days we've been going over some basics of fiction writing - things that someone editing your book might be looking for in their efforts to help you produce the best book possible.

But acquisitions editors - and agents - won't be spending time analyzing all those specifics. They're going to to be assessing whether the book is right for them, and here's how it works: If it's a "no" they can discern it very quickly. Anything that isn't a "no" becomes a "maybe" and is going to take a lot longer to make a decision.


Sometimes it's difficult to accept that agents and acquisition editors can make decisions almost immediately, after reading what seems like a very small portion of the work. You've worked long and hard on your manuscripts, and for someone to say "no" after what must seem like barely a glance can be crushing. But there is a ton of experience and knowledge behind a quick "no." An editor or agent can discern a countless number of things about your writing from a very few paragraphs.

One of the best ways to see this illustrated is to attend a session at a writer's conference where a panel of agents and editors reads the first page of a manuscript and gives immediate verbal feedback, finishing with a decision about whether the first page would compel them to keep reading. It's a crash-course in how their minds work and how they're able to make decisions quickly. You see how your writing style and level of expertise comes across loud and clear on that very first page.

Recently on my blog, a commenter mentioned it would be nice if agents and editors would actually read a manuscript before rejecting it. The truth is, we read exactly as much as we need to. It's not necessary for an editor or agent to read more than a few pages to determine if it's a "no." It takes a lot longer to determine if it's a "yes." 

I apologize if you've  read this on my blog before, but I came up with this analogy to help explain how we're able to recognize the "no" projects so quickly.

When shopping for clothes, I can browse through racks fairly quickly. "No, no, no, no... " My eyes and hands can take in copious detailed information about each item of clothing. Color, style, size, texture, pattern, fabric... so many things register in my brain in a millisecond. I instantly reject the ones that clearly aren't what I'm looking for - they don't suit the occasion I'm shopping for, or they're not "me" for whatever reason. Occasionally I stop at something. "Hmm. Maybe." I grab that item to take to the fitting room and try on.

If something looks, in a glance, to have something I am looking for, I need to spend more time considering. It starts off as a maybe, and might progress to "yes" or it might not.

So that's kind of how it is when we look at those queries and proposals and first pages, and listen to your verbal pitch at a conference. The thought process is something like, "No, no, no... hmmm, maybe," based on our experience evaluating, acquiring, editing and selling books.

Your control comes in writing the best book you can, so that's where I think you should keep your focus. You'll never be able to get a handle on what everyone is looking for. You will not be able to identify the magic fairy dust that makes an agent or an editor say the "yes" you've been wanting.

So just ke

44 Comments on Why "No" Comes Quickly..., last added: 4/1/2011
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109. What the Fiction Editor Looks For - Part 2

Yesterday we focused on the characters in your novel. Here are a few more things editors look for when reading your novel, this time, about the story itself.


The premise needs to be strong enough (as well as interesting enough) to support the entire book.

Every book needs suspense...the page-turning factor…a burning story question that the reader wants answered. An identifiable conflict.

Believability is key. Make sure everything in your story fits into the reality you’ve created in your story. Don’t stretch the reader’s ability or desire to believe.

Incorporate a strong sense of place, culture or environment, and treat it as an important character. Firmly establish setting and time period. Use sights, sounds, textures, and smells to evoke the feel of the fictional world.

Write in SCENES. A scene has three necessary elements: a location in time and space; action; and dialogue. Make sure the end of each scene drives the reader into the next scene.

Keep the "fictional dream" alive. If anything boots the reader out of that dream, they might put the book down. Things that boot us out of the dream are unrealistic events, characters being out of character, unbelievable dialogue, confusion on plot, and anything else that calls attention to the writing but detracts from the story.

Engage the reader from the very first scene—with compelling characters, setting, conflict, or action.

Craft your pacing carefully. Keep the reader turning pages but give them occasional breathers. Do this with a scene-and-sequel structure and by interspersing action with narrative.

Avoid overwriting—telling us more than we need to know, or being redundant. Convey information (especially backstory) on an as-needed basis. (RUE = resist the urge to explain.)

Watch for inconsistencies in your story. Things need to make sense.

Ruthlessly excise cliché phrases.  'Nuf said.

Don't overuse metaphors. And watch for mixed metaphors.

Watch for bunny trails that are either misplaced or completely unnecessary. These are tangents the writer finds interesting but don't enhance the story or move it forward.

Make sure you have a story structure that works, something like: exposition, rising action, climax, falling action, denouement.

To convey action and a fast-paced scene, shorten your sentences.

Utilize foreshadowing carefully. Handled correctly, it can add layers of tension. If overdone, it can diminish the story.

Show how emotion plays out through action. Try to avoid telling about the emotion.

Keep readers informed. Make sure we know what we need to know about what’s happening but don't overdo it. It's a balance. Not enough information = confusion for the reader. Too much information = boredom.

Be careful in how you handle time. Some stories jump around in time, but you need to avoid confusing the reader. Be sure to have plenty of time cues. Things like holidays, school starting, and weather patterns can help a reader stay oriented to how time is passing in your story.

The ending of your story should be emotionally sat

51 Comments on What the Fiction Editor Looks For - Part 2, last added: 3/31/2011
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110. What the Fiction Editor Looks For

Part 1

For the next couple of days I’m going to point out some of the things an editor looks for when reading a manuscript. When you get a content edit (or “developmental edit”) on your novel, you may find these kinds of things pointed out for improvement.

Today I’m going to focus on your novel’s characters. Here are some things an editor looks at.

A protagonist needs a goal or desire; something keeping them from reaching it; and something serious at stake if they don’t reach it.

The protagonist’s dilemma must be compelling enough to carry an entire book.

Protagonists must be active in the story, not passive.

Protagonists must have both internal and external motivation, stakes, and conflict.

Avoid cartoonish characters - those that are flat, stereotypical, melodramatic, or defined by one particular characteristic.

A strong protagonist doesn’t have to be likable, but they have to be relatable in some way—they have to make the reader root for them and even more importantly, the reader needs to like spending time with them.

Characters need complexity, they need to have inner contradictions, and they need flaws.

Characters also need consistency. One minute they sound like a hick, the next they’re spouting 5-dollar words… that’s not consistent.

Make sure characters live up to their roles, i.e. don’t seem inept or stupid, they have the ability to accomplish what we need them to.

Characters should be believable. For example, if a person has no friends… how is that possible?

A person can be a bad guy without being stereotypical. It’s better for them to not seem so bad, but be truly evil, than for them to appear over-the-top evil.

Don’t leave the reader asking, “How did that character know that?” The reader needs to understand how the characters draw conclusions.

A protagonist needs to have something they’re good at, a special competency, something the reader can admire them for.

Avoid overstated emotion. For example, a single tear can be more effective than a dramatic breakdown. (Rachelle’s rule: a protagonist should never cry more than once in a book!)

Make sure relationships ring true. Is there a reason for c

69 Comments on What the Fiction Editor Looks For, last added: 3/30/2011
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111. Book Giveaway Winner

The winner of Mary DeMuth's book 150 Quick Questions to Get Your Kids Talking is Jane who left her comment on Thursday's post at 12:18am on March 25.

Email me, Jane!

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112. What Do You Need From This Blog?

I read a lot of blogs, and I'm sure you do too. Some are great at always looking forward into the future of publishing, examining the digital future. Others are better at giving the nuts and bolts of how publishing works right now. Some offer encouragement (I try to do that as much as possible) while others are more focused on reality without any sugar coating. There are so many things to talk about in publishing!



My question for you today is this:

What are your favorite things to see covered on my blog?

→ Future of publishing
→ Changing information about e-books/digital publishing
→ General information about publishing as it currently works
→ Information about how agents work
→ Encouragement for the writer's life
→ Stories of other writers' journeys

I'm not going to do a poll because I'd love to hear your thoughtful responses.

Thanks and have a great weekend!

© 2011 Rachelle Gardner, Literary Agent

57 Comments on What Do You Need From This Blog?, last added: 3/28/2011
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113. 7 Ways to Be Professional

Guest Blogger: Mary Demuth

We're all friends here, right? Yes - but it still pays to present yourself as a professional. I wish I’d known these seven things when I started out in the publishing world.

1. Make sure your paper products are professional. Don’t print business cards on your printer. (Go to gotprint.com and have them professionally printed.) Keep everything consistent. One of the things my former agent told me (right after he decided to take a risk and agent me) was that I had very professional presentations. It made an impression. Here’s a picture of my professionally-designed circular business cards.

2. Continue your professionalism into the Internet. Don’t have a website if you can’t have it look amazing. Try to move beyond an everyone’s-using-it template. If you blog, be consistent with the timing, length and theme of your posts.

3. Look professional. When you meet with editors, agents, publishers, wear business attire or "business casual." Shake hands. Look folks in the eyes.

4. Always, always, always write thank you notes. Always. Whether they’re via email or postal service is up to you, but when you meet someone in the industry who has made an impression on you, a handwritten card is a huge surprise. Don’t send gifts, though. (Um, Mary, really? No gifts??? ~Rachelle)

5. Be cautious about spouting off. This is a small industry and word travels like wildfire. Don’t gossip. Don’t burn bridges. Be courteous, kind, and teachable. You don’t want to have the professional reputation of being difficult. Often the person you’ve had difficulty with moves around to another publishing house or venue. Treat everyone with respect.

6. Answer email quickly. This shows you care about the person sending it. It will endear you to editors and agents. And yet, don’t be too needy, expecting immediate response. Give grace. (If you’re buried in email, I highly recommend Michael Hyatt’s excellent post on the topic.)

7. Invest in a good author photo. Hire a photographer. If this is prohibitive, find someone who’s great at taking pictures. My daughter took my latest photo. Also, Rachelle blogged about this with some ideas.

Q4U: Have you made mistakes in any of these areas? What other ways can you think of to be perceived as a professional? 


Mary DeMuth is an author and speaker whose latest book is 150 Quick Questions to Get Your Kids Talking. Today we're giving away a free copy of the book to a randomly chosen commenter who puts "150 Que

45 Comments on 7 Ways to Be Professional, last added: 3/25/2011
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114. When An Agent Gives Up on a Project

As you know, agents aren’t able to sell every book we decide to represent. But the decision to stop trying to sell a book is always a tough one. We’ve already put a lot of work into it, we haven’t made a dime, and we may really like the client. When do we know it’s time to quit and move on?



Here are a few reasons we might give up:

1. Out of Options
We’ve exhausted our list of editor contacts and don’t know of any more viable prospects among advance-and-royalty-paying publishers.

2. Poor Response
The general feedback from editors was negative or lackluster, and the project never even made it past the editor’s desk to the editorial meeting or the pub board. (As opposed to situations where editors loved it but couldn’t get it approved.)

3. Market Concerns
The market reality turns out to be different than we expected—last month everyone was buying vampires and this month we can’t give them away. We don’t see the situation changing anytime soon.

4. We Were Wrong
We realize we were probably wrong about the project. We thought it was “saleable” but it’s not selling and in discussing it with editors, we realize they have some good points and maybe this one’s not going to cut it.

There could be other reasons, or combinations of the above, but these are the main ones.

The decision to give up on a project is related to another difficult question: If we’re done with the project...

Are we also done with the client?

Again it depends on a number of factors:

1. Does the client have a saleable body of work?
2. Are the client’s other works any better, or do they suffer from whatever weakness that kept the first one from selling?
3. Does the agent still have enthusiasm for selling this writer and do they believe they can do it?

Whatever the agent decides, this is never an easy crossroads. Being a good businessperson and a good steward of our limited time and resources sometimes requires letting something go. I wish it weren’t that way!

Q4U: Do these seem like legitimate reasons for an agent to drop a project or client? Can you think of other reasons?

© 2011 Rachelle Gardner, Literary Agent

43 Comments on When An Agent Gives Up on a Project, last added: 3/26/2011
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115. The Right Agent for YOU

You've probably read a lot in the blogosphere about the importance of finding the right agent for you and your body of work, rather than just saying "yes" to the first agent who comes along. There are plenty of criteria upon which to base this decision. In my post "Questions to Ask An Agent" I've suggested quite a few things to think about.

But today I just want to mention one particular thing you might want to pay attention to, if you're a newer author hoping to be launched into the marketplace:

You want to make sure your agent has experience launching debut authors.


Most agents take on a certain number of new, unpublished authors each year. But some have a client base that is mostly established authors, and it may have been years since they launched a newbie. Since publishing has changed drastically in the last five years, you want someone who knows how to do this in the current publishing landscape.

I recently spoke with an author who had turned down my offer of representation the previous year, in favor of a larger and more well-known literary agency. The agent hadn't sold her book, and consequently dropped the client. I questioned the writer about this, trying to figure out what went wrong because I know this writer has several more good books to offer. If I'd been the agent, I'd have learned what I could from the first round of rejections and forged ahead with book #2, making sure we didn't make the same mistakes the second time around.

The writer got the impression that the agent, having worked exclusively with established authors, didn't have the stamina or the passion to persevere in the face of this daunting challenge. That made sense to me—I know from experience what it takes to be committed to new authors. I must believe whole-heartedly in the project and the author if I'm to have the determination to push through the inevitable roadblocks a debut author faces.

It's pretty easy to check an agent's track record and see if they've brought new authors to the market. If you read agent blogs and Twitter feeds, you can also see who has a heart for new writers.

I absolutely love launching new authors! I'm the kind of person who gets really excited watching artists come into their own—I totally get a thrill from watching people develop as artists and business people!

This, my friends, is why I LOVE "American Idol." You may scoff, but I can hardly overstate how much I love watching these young dreamers do the hard work of turning their dreams into reality. I love seeing how some of them make huge improvements week-to-week on the show as they learn from the judges' criticism; I am saddened by the ones who aren't learning and getting better, and so are dropped from the competition.

This is who I am, and this is why I'll stay committed to bringing up new authors, even as my client base matures and becomes dominated by my multi-published authors (which is happening already).

We will always need fresh content, fresh voices. And I will always seek them out.

Do the agents you’re considering love launching new authors? You may want to ask them: Do you typically work with new authors, or are most

44 Comments on The Right Agent for YOU, last added: 3/23/2011
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116. Keep Your Eye on the Ball

Dear Rachelle, I have a question about fiction. I would like to use the name of a real university in my story, to make the story feel more realistic. There is nothing negative about the university in my story, and all of the characters are fiction. So, should I contact a representative at the university before engaging with a publisher? Is that required to prevent potential legal issues or would it just be professional courtesy? Any help with this would be greatly appreciated. Thanks in advance.


Dear Distracted,

Thanks for writing, and congratulations on writing a book! Here is my advice:

1. Use the university's real name. Don't waste time contacting them.

2. Stop worrying about side issues and simply write your book. This is an unimportant consideration, and like most writers, you're allowing yourself to get distracted by anything and everything besides the actual writing. Stop it! Get back to work!

Realize that whatever name you use, for a person or a place, is irrelevant to whether your book is any good, whether you'll get an agent, or whether you'll get a publishing deal. When you've accomplished all those things, your editor will be able to answer any questions about the names of your characters and places.

Most writers have moments when they find themselves obsessing about extraneous things. Just notice you're doing it and pull your focus back.

Happy writing!

Q4U: What are some ways you distract yourself from the task at hand?

© 2011 Rachelle Gardner, Literary Agent

42 Comments on Keep Your Eye on the Ball, last added: 3/23/2011
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117. Good Point

Overheard in the Gardner household:

Me: "Sweetie, I'm sorry you're sad. Come here. I want to help you understand something about life."

Daughter (pulling away): "I already know about life, mom—I've been living it for eleven years." (Runs upstairs.)

Have a good weekend!

© 2011 Rachelle Gardner, Literary Agent

44 Comments on Good Point, last added: 3/21/2011
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118. I Did Everything Wrong...

...and Still Got a Contract
(Another Myth Busting Post)
Guest Blogger: Tim Sinclair

In January I read Rachelle’s 2010 Stats in amazement. According to the blog, WordServe Literary received about 10,000 unsolicited queries last year but Rachelle signed exactly zero authors from queries alone. Not one out of a hundred. Not one out of a million. Zero. (She clarified that she did sign authors for whom she'd received referrals or connected with in some other way besides just a query.)

I am an eternal optimist. I can see the bright side of a burnt marshmallow. But statistics like those are hard to spin. Zero is zero, whichever way you slice it.

If you feel somewhat defeated by that thought, consider me your voice of hope. Not because I’m so great or anything. Quite the opposite.

I single-handedly did everything wrong – and still managed to defy the odds.

I tend to be a “ready, fire, aim” kind of guy, and that tendency couldn’t have been more evident than during my own query process. After writing a few blog-length chapters of a book, I quickly emailed a handful of agents with my ideas…spending just enough time on each website to get their contact information, but not enough time to read their query guidelines.

For example, here were the rules on WordServe Literary’s page:

1. Send all queries to their dedicated query email address.
2. Do not include attachments.
3. They are closed to queries during the month of December.

Here is what I did instead:

1. Sent my query to Greg's email address instead of the query address.
2. Included two attachments.
3. Send my query on December 22nd.

Fail.

Except for the life-changing phone call I got from Greg six days later. A first-time, unsolicited writer got a top-notch agent…with a dreadfully awful query.

I’m not suggesting that you ignore the rules. I’m not saying that you fly by the seat of your pants. I’m not implying that you annoy agents with a slew of unprofessional emails. But I am encouraging you to concentrate more on writing an amazing book than perfecting the literary gymnastics that sometimes feel required in order to get your foot in the door.

Becoming an agented or published author obviously takes work. But nearly all of that work should go into the craft – into the product itself – instead of the minutia involved in getting the craft recognized. Most agents are smart enough not to throw away a compelling manuscript solely due to a few technicalities.

And keep in mind it's not just about the writing, but also about the market. Especially for non-fiction, which is what I write—study the market. Figure out what's missing. Find where your expertise meets a need. Then write it, and write it great.

For whatever reason, my pathetic query started a discussion with WordServe in December of 2009, and I signed my contract with them in January of 2010. Which means that of those 10,000 queries, at least one author was eventually signed. Me.

Which means that there is hope for you. For your dreams to be realized. For your carefully crafted piece of writ

45 Comments on I Did Everything Wrong..., last added: 3/20/2011
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119. Myth Busting – Our 3rd and Final Day

Money! Marketing! and More!

Myth: It's all about the bottom line.

Truth: Yes, in the end, the publisher exists to make money. And the people who have the most say in whether your book gets published are the directors of sales and marketing. Everyone is looking for the books they can sell.

And yet…those on the front lines of acquiring books are typically people who love… great books. They didn’t go into this business to get rich. It’s a living yes, but not usually a lavish one. They went into publishing because they love the written word—yes, as much as you do. And let’s face it, you’re hoping to make money on your book too, right? So have faith—while publishing is indeed a business, it’s a business populated with people who care about more than just the bottom line. They care about publishing books they want to read.

Myth: Once your book hits the shelves, you can quit your day job!

Truth: I have seen too many writers stressing out, living advance-check-to-advance-check, getting desperate for the next contract because they’re running out of money… and how do you think this affects their ability to write well? Don’t even think about quitting your day job until you’re regularly making twice as much (in advances and royalties) per year as you need to cover all your bills and expenses.

Myth: But seriously, if you get a six-figure advance, THEN you can quit your day job.

Truth: Let’s look at how this would play out. Say you get an advance of $100,000. Most likely it will be paid out in four installments, and if you’re with a certain Big Six publisher (Random House) that last installment might not be until a full year after the book releases. That means over the next TWO years, you’ll receive four checks for $25,000. Right?

Wrong! First, your agent commission comes off the top. So your four checks will be $21,250. But guess what! You need to set aside 25% for taxes or you’ll be in deep trouble come April 15th. Now your four checks are worth $15,937 each. Can you live on four of those over the next TWO years? You decide.

Myth: “I thought I'd write a book, then speak a few times and sit back and relax.”

Truth: I think we all know better than this by now, don’t we? As one blog reader put it, the reality is that “Three months before my book's release date, my manuscript is a distant memory. My time is filled with learning the ins and outs of social marketing and local networking opportunities.”

Publishers do put time, effort and money towards marketing books. But no matter how much they do, your participation is needed to reach YOUR audience. Read this post on Mike Hyatt’s blog: Why Authors Must Develop Their Own Platforms.

Myth: The marketing department at your publisher consists of one employee whose greatest talent is the ability to say “It’s not in the budget” in five languages.

Truth: It’s usually seven or eight languages, actually.

Myth: With persistance, ev

33 Comments on Myth Busting – Our 3rd and Final Day, last added: 3/19/2011
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120. Myth Busting - Day 2

Myths About Agents


Myth: Agents don't read submissions.

Truth: Most agents who are accepting queries actually read and consider them. If they don’t want to read queries and they don’t need new clients, they'll usually close to queries (like I have).


Myth: Agents have reading software that scans query letters. If the query contains a tag word, then the software flags the query indicating it needs to be form rejected.

Truth: Honestly, I’ve never heard of this. I've heard that large companies use software to scan resumés in this way, but I can’t imagine agents doing it this way… except perhaps to automatically dispense with queries that are outside of the genre they represent. Of course, we could use Outlook to do this if we wanted. In any case, I don’t think it’s something to worry about. Agents will use whatever means they need to, in order to find the right books and clients.

Myth: Literary agents can’t be bribed by chocolate.

Truth: Chocolate works. So does a good bottle of wine.

Myth: "If you don't follow this ONE piece of advice, we will immediately reject you, and you will never get published."

Truth: Agents give a lot of tips and advice on their blogs and Twitter, but you don’t have to worry that we’re going to reject a great project if you don’t follow every last little tip we’ve ever given. Every piece of advice is simply that - a tip to help you become a better writer or create more powerful queries.

Myth: Most agents won't consider any manuscript over 120k words in length.

Truth: NOT a myth - this one is true! Until you've proven yourself with a couple of books that sold well, you're not likely to sell an epic or saga much over 100k. There are always exceptions, of course. But if you're trying to break in, your 180k-opus is probably not the ticket.

Myth: Once you sign with an agent, the hard work is done.

35 Comments on Myth Busting - Day 2, last added: 3/17/2011
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121. Myth Busting - Part 1

One of the great things about the Internet is that it has made it so easy to find information. But the downside is that it’s just as easy to find misinformation. With authors, agents, and publishing people out there on blogs, loops, and forums, constantly talking with one another and often contradicting each other, it's sometimes hard to discern what's true and what's rumor. So this week I’ll take some time to bust some myths you shared with me in the comments of my March 4th post. Today we’ll start with…


MYTHS ABOUT GETTING PUBLISHED

Myth: You have to have an "in" to get an agent or a publisher. It isn't what you know but who you know.

Truth: While having an “in” helps, and networking can be quite effective, it’s not necessary nor is it the only way to break in. Many agents and publishers take on new writers through queries.

Myth: If you want a big publisher, get published at small presses first and work your way up.

Truth: While this can work, it’s not the best strategy. With a small publisher, your books may have modest sales figures, which may make it impossible for you to get a big publisher later. However, sometimes a small publisher is right for you, and can be a good home for you long-term.

Myth: Getting published is a catch-22. You need to be published in order to get an agent; but you can’t get published without having an agent first.

Truth: You do not need to be published to get an agent. Getting published is hard, but is not a catch-22. We always need fresh voices, so there are always new authors getting published.

Myth: Publishers can buy a spot on the NYT bestseller list to debut their author’s work.

Truth: While the formula for making the NYT list is somewhat mysterious, it does NOT involve publishers paying the NYT for a spot.

Myth: If your first book tanks you might get blacklisted and be banished from the publishing community forever, requiring you to change your name and begin from scratch.

Truth: If your first book tanks, you definitely have an obstacle to overcome, and using a pseudonym might be one way to try and deal with it. It's not a matter of blacklists and banishing, but a very real concern about whether your future books can sell.

Myth: Once you are published, you no longer need to submit a proposal for each book thereafter. A synopsis will do and your publisher will keep you indefinitely.

Truth: This varies publisher to publisher, and is totally dependent on the performance of that first book together with the quality of your writing. As an author, you are constantly beholden to the sales of your latest book, and if your books are not performing, the publisher can drop you. If you’re making money for the publisher, they’ll want to keep you.

Myth: When your books are published, they will automatically be in bookstores.

Truth: Distribution to every single bookstore in the U.S. is impossible. When you walk into any Barnes & Noble or other bookstore, it’s a crapshoot as to whether your book will be there.

Myth: You’re finished wit

40 Comments on Myth Busting - Part 1, last added: 3/15/2011
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122. Friday Fun

I'm off to teach at a writers' conference, so I thought I'd leave you with some inspiration for the weekend. If this whole "getting published" thing doesn't work out, you could always get a job writing instructions on the packages of commonly used products. Just think, you could be responsible for gems like this!

On Sears hairdryer:
Do not use while sleeping.
(But... that's the only time I have to work on my hair.)

On a package of pasta after the cooking instructions:
Put on fork and eat.
(No. Really?)

On a bag of Fritos:
You could be a winner! No purchase necessary. Details inside.
(The shoplifter special.)

On a bar of Dial soap:
Directions: Use like regular soap.
(And that would be how?)

On some Swann frozen dinners:
Serving suggestion: Defrost.
(But it's just a suggestion.)

On Tesco's Tiramisu dessert (printed on bottom of the box):
Do not turn upside down.
(Too late.)

On Marks & Spencer Bread Pudding:
Product will be hot after heating.
(Are you sure? Let's experiment.)

On packaging for a Rowenta iron:
Do not iron clothes on body.
(But wouldn't that save more time?)

On Boot's Children's cough medicine:
Do not drive car or operate machinery.
(We could reduce the construction accidents if we just kept those 5-year-olds with colds off those fork lifts.)

On Nytol sleep aid:
Warning: may cause drowsiness.
(One would hope.)

On artificial bacon:
Real artificial bacon bits.
(So we don't get fake fake bacon. Oh no, we get real fake bacon.)

On a Korean kitchen knife:
Warning: Keep out of children.
34 Comments on Friday Fun, last added: 3/14/2011
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123. The Making of a Book Cover

Guest Blogger: Monica Lee

In celebration of the release of Erin MacPherson's The Christian Mama's Guide to Having a Baby, we're doing something totally different! Monica Lee is the illustrator who designed the cover, and I  thought it would be fun to hear a little bit about how the process works. Here's Monica.

As a professional illustrator, I've designed about 11 book covers so far. Book covers are my favorite type of assignment and when I get that call from a publisher I do a happy dance! I enjoy the process of creating art for a book cover because...wait for it...I totally judge a book by its cover! I know, I know. What can I say? I'm a visual person and it's my livelihood.

Once I finish my happy dance, the art director and I get down to business. For those of you who don’t know this, most authors don’t have much say in their covers. Don’t hate me—but it works best this way. The art directors are great to work with, understand an artist's value and time constraints, and give very concise revisions. It's good to let professionals do their jobs, right?

Occasionally I've read entire manuscripts before beginning, but generally I don’t have the opportunity—bummer. What I do get is a good synopsis and often an in-depth character description (for fiction).

I usually send over quite a few roughs. People like choices and the more good choices you give them, the easier the rest

36 Comments on The Making of a Book Cover, last added: 3/12/2011
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124. Hoping For a Movie Deal, Part Two

Yesterday I began by giving you some basics on how books start their journey towards a Hollywood movie option. Today let's talk about how this might (or might not) apply to YOU.

Will my agent shop MY book to Hollywood agents?

Here’s the hard part. Because the odds are against us selling the film rights in many cases, we have to make careful choices about how to spend our time. We have to see something compelling that makes us believe there’s a good chance your book will translate well to film or TV. Some things that make it worthwhile for us to be more aggressive in shopping your book to film agents:

→ Your book was sold to a major publishing house at auction for a lot of money
→ Your book is a NYT bestseller
→ Your book is garnering extremely positive reviews from major outlets
→ Your book has some special unique element that makes us think it just might have a chance of getting Hollywood’s attention

Those are situations in which the agent may spend more time and energy shopping film rights. But in many cases, even when those elements aren’t present, the literary agent routinely sends book pitches to their list of film agents, in case something grabs the film agent’s attention. Or they may work consistently with one film agent (as we do at WordServe) and they'll show that agent every project they think could work in the movies.

Keep in mind your literary agent already believes in you and your book. They think your book is great—that’s why they took it on. They’ve sold it to a publisher. So don’t take it personally if they aren’t spending a lot of time aggressively trying to get your movie rights optioned. It doesn’t mean they don’t believe in your book. It simply means that the odds are high against getting a movie option, and so your agent’s time is better spent elsewhere.

If your book was sold to a smaller publisher, including most Christian publishers, and it’s a modest success (fewer than, say, 50,000 copies sold), then a Hollywood movie is a long shot.

Sure, there are movies that get made from smaller books, but those usually happen because of a personal connection. A producer or a film scout happened to find the book somehow, and they spent years championing it.

My agent says a couple of production companies have inquired about film rights—how excited should I be?

It’s a great first step! And you can be proud that your book has gotten some attention. But in most cases, the inquiry doesn't go any further. No counting chickens or looking at mansions on Yahoo Real Estate.

Since I announce my deals on Publishers Marketplace, it's not unusual for me to get contacted by scouts for film agents and production companies, inquiring about film rights. I always respond and follow up, but so far none of the inquiries have gone anywhere.

If my book gets optioned, can I write the screenplay?

Writing a screenplay is a different art than writing a book. Even if you’ve written screenplays before, the chance is slim that a producer would hire you to write your own screenplay, so this is probably not something to set your sights on. It's something that can be considered when the time comes. I recommend you don't dream about a film deal in which you're attached as the screenwriter.

Will my agent try to sel

38 Comments on Hoping For a Movie Deal, Part Two, last added: 3/12/2011
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125. Hoping For a Movie Deal, Part One

Let’s just start with this assumption: if you’ve written a novel or memoir, chances are you’ve dreamed of it becoming a movie. Admit it! It’s so visual, you think. So dramatic! It’s even better than [insert name of box office hit].

Hey, I agree with you! Plenty of books could make great movies, if only someone were interested in making a movie out of them.

So today and tomorrow I’m going to shed a little light on film rights. Keep in mind that different agents have different ways of handling things, and there is no clear path to Hollywood, but these are some basics.

Hollywood Film Agent Required

Literary agents can’t typically sell in Hollywood. (We sell to publishers.) So the only way to get our movie rights optioned or sold is to partner with a film agent. Large literary agencies have film departments whose full-time job is creating and maintaining relationships with Hollywood agencies, and trying to get film agents interested in their authors’ books. But most writers aren’t repped by these larger agencies; that means your agent, in addition to all the work of selling books to publishers, is simultaneously trying to pitch books to film agents.

You must have a film agent on board to get your book considered in Hollywood. The only other path to the movies is if you have a personal connection with a producer, actor, or director who has the power to get a movie made and is also interested in your book.

How does it work?

Your literary agent shops your manuscript to film agents exactly the same way we shop it to publishers. We have our list of contacts. We email them pitches for the books we think are saleable in Hollywood. We talk on the phone; sometimes we have meetings when we're in L.A. Just like when you send your queries out to literary agents, these film agents can choose to respond or not. If it catches their attention and looks interesting to them, they may enter into a dialogue about it. If not, they’ll just quickly say “no” or they won’t respond.

If we DO get a film agent on board, it’s a great first step but still doesn’t mean much. Now the film agent has to shop your manuscript amongst film producers, directors, and actors, trying to get someone interested. Maybe something will come of it, maybe not.

What are the odds?

I’m not sure of percentages, but obviously, tens of thousands of novels are published by the major houses each year, and only a tiny fraction are ever optioned for film. (Less than 1%, I’d guess.) Of properties that are optioned, still less than 1% of those go on to be made into films. Of those that DO end up as movies, it typically takes a long time. Five to ten years would be considered normal.

What’s an option?

An option gives a production company the exclusive right to begin developing your manuscript into a film. They may have a writer start working on the screenplay; they may begin trying to attach other elements like directors and actors. Or they may sit on it and do nothing.

An option is always for a limited time, usually 12 to 18 months. Normally nothing happens in that short period of time, so options are usually renewed, sometimes again and again and again, or else the production company loses interest and drops the option. Sometimes your best bet of making some extra money on your book is to get it

45 Comments on Hoping For a Movie Deal, Part One, last added: 3/8/2011
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