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Some time last year, Erica Wagner, Publisher at Allen and Unwin, is reported as having said that there was a lot to be gained by having a text already illustrated [not that Allen & Unwin published picture books]. This is seemingly a change in direction.

Some writers/illustrators I know have recently signed contracts for ‘print ready’ books.  This is not self-publishing, but submission to a royalty paying publisher of a book that is ‘ready to go’ in publishing terms.

What constitutes a ‘print ready’ book?  It is a book that has been -

• professionally edited,
• proofread, has been
• designed to industry standards,
• professionally designed cover and,
• if illustrated, has all images appropriately set.

This is a great way to go for authors who are able to pay illustrators and book designers up front. Most authors are not able to do this.  This then means all creators involved in a book project agreeing to royalty share and working between paid projects to collaborate on their book.

What have I gleaned about such ‘print ready’ deals? One company, smaller and reasonably new, offered a small advance and a good contract, by industry standards, with higher than regular royalty share for creators. An offer of help with promotion was also part of the deal. Another company, medium sized and established, offered no advance but better than average royalty shares for creators and help with promotion and marketing of the book.

How does this stack up against what is generally on offer now?

• Small and middle range publishers, in general, do not offer advances.
• Larger publishers offer advances depending on the book, depending on the author, and depending on the agent involved.
• Smaller and middle range publishers often [there are exceptions] expect the author to do it all in relation to promotion, even requiring the submission of a marketing plan.
• Larger publishers vary greatly as to how much promotion they will give a book.
• Generally, publishers will submit copies of their publishing output for major awards, such as the CBCA, and to a selection of leading review outlets.

What’s the down side for author, illustrator, book designer, [often the illustrator], to go down the  ‘print ready’ publishing path?

• It IS a lot of extra work for all creators involved to ensure the book is ‘professional’ standard even before it is submitted.
• There is no money upfront.

Are the rewards worth the effort?

• If you love collaborative work, it is a big plus.
• Creators have much more project control to create the book they have collaboratively envisaged.
• A quality product, ‘print ready’,  is a major bargaining point for creators/agents. ‘Print ready’ saves the publisher heaps!

The first company mentioned does small print runs, sells out their print runs, reprints and even sells out reprints and so it seems to be gradually snowballing.

It is too early to know in the second instance.  [I’ll keep you posted!]

My feeling is that, if Erica Wagner was sensing a ‘trend’ and if these companies make a success of it, we will see more such deals.  It’s something to think about!

To be launched end of June – “Toofs!” a collaboration between J.R. and Estelle A.Poulter an illustrators Monica Rondino and Andrea Pucci. More to come on what was a ‘print ready’ deal.

TOOFS by J.R.Poulter & Estelle A. Poulter, illustrated by Monica Rondino & Andrea Pucci

The launch was wonderful, a chance to  see everything in place, admire friends’ exhibits, show it all off to friends and family and network! Sheryl Gwyther, Prue Mason of SCBWI and Michelle Richards [our wonderful Exhibition coordinator from Brisbane Square Library] organised the launch event. Jenny Stubbs, Coordinator of one of Australia’s leading children’s book festivals, “Ipswich Festival of Children’s Literature”,  came down from Ipswich to open the exhibition. Jenny gave a stirring and encouraging speech to gathered authors, illustrators and friends, despite protesting she didn’t fancy herself a speaker .

Visitors included Dr. Virginia Lowe of “Create a Kid’s Book” fame and Lucia Masciullio of Blue Quoll Publishing, teachers and teacher librarians from Brisbane and Ipswich. Feedback has been excellent. It is vindicating, as an author or as an illustrator, to have people acknowledge the work that goes into a book’s creation and to have a new appreciation of the end result!

Read other reports of the Exhibition on Anil Tortop’s Blog and the SCBWI Facebook page. Better still, go along and have a squizz – Level 2, Brisbane Square Library, George Street Brisbane CBD, from 13th July to 31st August, 2012!

The set up, which I thought would only take an hour, stretched to all morning. Coordinating the set up of an exhibition this size with so many ‘exhibitors’ had Michelle Richards, the Brisbane Central Library’s exhibition coordinator, running a million directions at once, advising as to ‘how [it was something new to a lot of us], finding stands and  suggesting modes of  display, and generally guiding us all through to ‘VOILA!’ – one  fascinating and very varied exhibition!

But there was more – not just the glass cases to set up, but hanging around to do the hanging!  this was not as straightforward as it sounds. We had to somehow attach our paintings to fine dangling wires and – here’s the worst part GET THEM TO SIT $#@*# STRAIGHT!

Click to view slideshow.Books are created from the imagination and inspiration of authors and the insightful vision of illustrators. They are then crafted. The authorial crafting may be right brain with a touch of editing or slow and laborious left brain plotting. For an illustrator, it may be  inspiration flowing like rivers from brush or  stylus or it may be  storybook or dummy creation then rethinks, scrap some ideas, adapt others. Eventually, a book emerges that is then ‘ready for submission’. These days, that may mean  adding animation and audio to make the book a digital production for app developers like  Utales or Flying Books, or for YA, formatting it for Kindle or Nook e-publishers. It may mean self publishing on Createspace  or Lightningsource, Smashwords or Lulu.  Or it will mean the long road via submission to traditional publishers.

If the latter is chosen, the publisher will often require more editing, changes and perhaps more changes. My own book, started under contract to one publisher, was already well underway with the inimitable Sarah Davis as illustrator. We were having a ball creating our book. Then our publisher was taken over and the new publisher wanted  to  institute changes. At first, the major change – ‘get rid of the dead bird’ – seemed straight forward. Then we realised  the book needed the bird but, to keep it, we had to  make some big adjustments. An injured bird can’t just disappear in a children’s book, it has to get better and be released, which, in our picture book, meant its story  had to be woven into the fabric of the main story seamlessly. No problem, a few days and Sarah and I had nailed it! As book creators, you have to be flexible and, especially if going the traditional publisher route, you can’t be too precious about your creation.

SO! This exhibition is about the journey numbers of wonderful children’s and YA books took from creation to  bookshelf! Each book has a different creation story to reveal - something the public doesn’t see, it’s behind the scenes. Now the reader can take a peek backstage, behind the scenes to how it all came together!

THE SET UP

Setting up was not straight forward. The spaces has to be utilised to best advantage and the  items displayed needed to be seen from as many angles as possible given I had a two shelf rectangular glass case.  I didn’t end up using everything I brought with me. It would have been too cluttered. Last minute inclusion, bulldog clips, proved life-savers! They held the  photographic prints in place.

I had never ‘hung’ a painting before at an exhibition and that proved ‘interesting. Sarah Davis sent up her wonderful original painting via kindly courier, Peter Taylor, but it was unframed. I had no time to find a frame. Fortunately, I had one around the house that was  a good match colour-wise though not quite the  perfect size.

Given my exhibit was about my close collaboration with Sarah, the items displayed needed to reflect the two minds working together to make a new creative whole – our book! Sources of inspiration, stages in text change, changes in images, cover and trivia relating to the characters, objects and places in the book all combined to make a successful ( I hope you agree) exhibit!

THE LAUNCH