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I had a dear friend who had a gift for telling stories about her day. She’d launch into one, and suddenly everyone around her would hush up and lean in, knowing that whatever followed would be pure entertainment. A story of encountering a deer on the highway would involve interludes from the deer’s point of view. Strangers who factored into her tales would get nicknames and imagined backstories of their own. She could make even the most mundane parts of her day—and everyone else’s—seem interesting. She didn’t aspire to be a writer, but she was a born storyteller.

Why All Nonfiction Should Be Creative Nonfiction

The term creative nonfiction often brings to mind essays that read like poems, memoirs that read like novels, a lyrical way of interpreting the world around us. But the truth is that writing nonfiction—from blog posts to routine news reports to business guides—can (and should) be creative work. And the more creativity you bring to any piece, the better it’s likely to be received, whether your target reader is a friend, a website visitor, an editor or agent, or the public at large.

The March/April 2015 Writer’s Digest goes on sale today—and this issue delves into the creative sides of many types of nonfiction.

• Learn seven ways to take a creative approach to any nonfiction book—whether you wish to write a self-help title, a historical retelling, a how-to guide, or something else entirely.

• Get tips for finding the right voice for your essays, memoirs and other true-to-life works—and see how it’s that voice above all else that can make or break your writing.

• Delve into our introduction to the nonfiction children’s market—where writers can earn a steady income by opening kids’ eyes to the world around them.

• And find out what today’s literary agents and publishers are looking for in the increasingly popular narrative nonfiction genre—where books ranging from Rebecca Skloot’s The Immortal Life of Henrietta Lacks to Roxane Gay’s Bad Feminist to Susan Cain’s Quiet have been reinvigorating the bestseller lists.

Why Readers Love True Stories

“Narrative nonfiction has become more in-demand because it provides additional value; it’s entertaining and educational,” explains agent Laurie Abkemeier in our narrative nonfiction roundtable. “There are many forms of entertainment vying for our attention, and the ones that give us the highest return for our time and money investment are the ones that we gravitate toward.”

So give your readers that amazing return. The articles packed into this informative, diverse and boundary-pushing issue will show you how. Download the complete issue right now, order a print copy, or find it on your favorite newsstand through mid-April.

Jessica Strawser
Editor, Writer’s Digest Magazine
Follow me on Twitter @jessicastrawser

Now more than ever before, there are so many things we can do to promote our books, articles, stories, essays, services, and other creative works and skills—regardless of whether we’re self-published, traditionally published, or even not-yet-published. Bookstore and library events remain staples, of course, as do reviews, mentions and bylines in prominent media. But add to the mix blog tours, home pages, social networking sites, free promos, cheap promos, paid placements, Web ads, print ads, Goodreads giveaways, email lists, indie author coalitions, and the myriad services claiming to increase “discoverability,” and one thing becomes clear:

You can’t do them all.

And even if you could, who would want to? Just reading that list is enough to make even a savvy marketer’s head spin.

What you need is a strategy—one that’s developed through a solid understanding of what makes the best sense for you and your work, while allowing flexibility to bend with the changing winds.

I don’t need to tell you that self-promotion and platform building are important. In a reader survey we conducted in 2014, 61 percent of respondents listed “to learn how to promote myself and my work” as one of the primary reasons they read Writer’s Digest magazine, and 45 percent of readers requested even more coverage of the topic.

The February 2015 Writer’s Digest delivers. It’s our best and most up-to-date resource on how to promote your work—and it’s hot off the press and on newsstands now. Here’s an exclusive sneak peek at what’s inside.

Keys to a Successful Promotional Strategy

In creating this issue, first, we identified two key areas worth focusing on: your author website (essential for scribes of all stripes, from freelancer to novelist, from beginner to multi-published author) and Goodreads (a must for book authors in particular). We enlisted experts to deconstruct what you need to know to make the most of each medium. Digital media pro Jane Friedman’s “Your Author Website 101” and bestselling hybrid author Michael J. Sullivan’s “Get in Good With Goodreads” are comprehensive guides ripe for earmarking, highlighting, and referencing again and again. Whether you’re just starting to investigate how to promote a book or you are looking to create a Web presence that will be the foundation of your career, these articles are a great place to start.

Then, we put a call out to the writing community asking for “Success Stories in Self-Promotion”—and we got them, in droves. Learn through the real-life trial and error of writers whose promotional efforts ultimately yielded impressive sales, further opportunities, and, in some cases, even agents and book deals.

Best of all, as those authors share their secrets and tips, you’ll notice one key takeaway that comes up again and again:

If they can do it, so can you.

Doing What Works for You

That underscores the point that in working to improve both our craft and our career, it can help for us writers to stick together—to use one another as the valuable resources we are. The February issue also features a WD Interview with Garth Stein, best known for his runaway bestseller The Art of Racing in the Rain and his latest novel, A Sudden Light. Stein had more great insights than we had space to print, so in our online exclusive outtakes from the interview, he talks about how he came to co-found the literacy outreach group Seattle7Writers, and why every writer should have a writing friend.

The February 2015 Writer’s Digest is already getting some great buzz on Twitter, Facebook and blogs from other writers who likely share in the same platform and promotional challenges that you do. If you’re looking for fresh tips on how to promote your work—plus the usual doses of writing inspiration and craft advice we put into every issue of WD—you won’t want to miss it!

Happy Writing,
Jessica Strawser
Editor, Writer’s Digest Magazine
Follow me on Twitter @jessicastrawser.

“Fast Fingers” by Katie Kreuger via Flickr. (Creative Commons licensed image)

BY AMANDA L. BARBARA

The Internet has brought about a new age of experimentation in publishing, and stepping into the literary laboratory is the prolific storytelling duo, Sean Platt and Johnny B. Truant.

The authors’ recent project, “Fiction Unboxed,” was a crowdfunded experiment in writing and publishing a book live in 30 days. Platt’s and Truant’s goal was to give aspiring authors and fans of their popular podcast a look behind the curtain at their writing process.

Platt and Truant are no strangers to writing quickly. They wrote more than 1.5 million words in a year and continue to publish fiction at a breakneck pace.

For “Fiction Unboxed,” they started without any characters, a plot, or even a genre in mind and careened into publishing a book in front of a live audience. This project had nearly 1,000 backers and overfunded at $65,535. Backers got to see the authors’ story meetings, watch them hammer out the plot, write, and edit the final draft.

It’s easy to see the appeal in writing a book quickly. Platt’s and Truant’s method meant they could start earning revenue from their published book right away and get to work on their next project.

But what about the average writer who isn’t used to cranking out a story at such a fast pace? Let’s take a look at the pros and cons of rapid writing.

The Benefits of Writing Fast

There are a number of potential rewards to producing and publishing quickly, including:

• Reader engagement. “Fiction Unboxed” generated an enormous amount of engagement among indie authors, the duo’s nonfiction audience. But even for fiction writers, publishing quickly can help maintain readers’ interest in your work. The New York Times bestselling author Jennifer L. Armentrout has cultivated an enormous fan base due to her ability to quickly produce more of the books her readers love on an accelerated timeline.
• Exposure. Doing something out of the ordinary is a great way to get noticed as an author. Platt and Truant used their writing process to create a highly shareable and marketable product that gained a lot of attention simply because it had never been done before.
• Momentum. Writing quickly obviously helps you produce more work, but it also helps you gain traction from a publishing and marketing perspective. The more you publish, the more chances readers have to discover your work, and a new title can provide a boost to your entire catalogue.

Potential Drawbacks of Rapid Production

While there are a number of benefits to writing and publishing quickly, Platt and Truant are experienced writers who understand the publishing process. They know what they can reasonably accomplish, and they have a team in place to help with other aspects of book production, such as audio and cover design. 

Producing a book in 30 days probably wouldn’t work for a less experienced writer. If you’re thinking of giving yourself an ambitious deadline, proceed with caution to avoid these pitfalls:

• Lower quality: The duo’s final product, a YA Steampunk novel called “The Dream Engine,” has a 4.8 rating on Amazon. But for new authors, a tight deadline may not leave enough time for professional editing and cover design, which could result in a lackluster book.
• Public failure: “Fiction Unboxed” was a risky endeavor. What if they hadn’t completed the project? What if the book flopped?

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While you shouldn’t let fear hold you back as a writer, always consider how readers will receive your book.

“Fiction Unboxed” was a fun experiment, but the underlying message isn’t that you should try to write a book in 30 days. Platt and Truant wanted to show writers that storytelling doesn’t have to be a painful process and that with practice, good stories can be written quickly.

Most importantly, you have to do the work. Platt and Truant haven’t produced so many books by sitting around waiting for inspiration to strike — they’ve done it by hitting their word count day after day. Hard work is something they stressed in the book that inspired the project and in “Fiction Unboxed” itself.

There’s no one process that works for every author, but you shouldn’t be afraid to try new things. Just keep writing, and the words will come.  

Amanda L. Barbara is vice president of Pubslush, a global crowdfunding publishing platform for the literary world. This platform is bridging the gap between writers, readers, publishers and industry leaders. Follow Amanda on Twitter and Google+.

Today he shares a somewhat unconventional decision to publish four—yes, four—books in less than a year. Here he is:

–

This is the story of how I decided to publish four novels in six months. It begins with a general principle, which is that writing in any form—and certainly storytelling—is a means of communication. I have never subscribed to the belief that writers write solely for themselves.

Even Emily Dickenson, so reclusive that she rarely left her room, sent poems off to be published (although only a dozen or so appeared in print during her lifetime). This proves to me that she must have imagined a reader out there somewhere on the other side of the window for the 1,800 unpublished poems that she also wrote. Shyness couldn’t stop her voice from crying out through the tip of her pen. She wanted to be heard.

It is the same for all who write successfully, I think. (By success, I mean creating what we set out to create, not necessarily raking in the bucks.) We deeply desire to give voice to something within us, and we want someone out there to read our stories. How do we accomplish these twin goals?

As anyone knows who’s attempted to write, while stories still reside solely in our heads, they contain a kind of perfection that we rarely manage to preserve when we attempt to express them in print. And it’s the same with our efforts to bring them out into the light of day. In the perfect world, we can write whatever we want whenever we want to write it, and readers yearn for every word we produce. In the real world, we operate with constraints and may never get discovered.

As a novelist, I think it pays to be aware of the three aspects of the storyteller’s endeavor. First, every story begins with something that interests the author. Second, if storytelling is a form of communication, we must take account of the reader. Finally, an increasingly disrupted marketplace challenges us to find our audience — or, more to the point, to induce them to find us.

Inspiration

Sometimes I feel as if I have a new story idea every day. These stories might float up to me unbidden while I’m driving in the car or dozing off on the couch. But most of the time something instigates them. It could be an item in the news or another work of art or an experience I had. I’ll think, “That would make a great story,” and then I’ll mull over how I might go about telling it.

And then, most of the time, I don’t write that story. I could plead limitations of time — life intervening or some other writing project currently claiming my efforts — but the real reason most of these stories don’t happen is that they’re not ripe. Their day may come, but not yet. Some story ideas marinate this way for years.

Once in a while, however, a story idea comes along that I personally find so compelling I can’t get it out of my head. So it was with my new series, Bomb Squad NYC

Five years ago, my wife, my daughter and I left the New York area for the Brandywine Valley outside Wilmington, Delaware, not far from Philadelphia. We left, but we didn’t leave with both feet, as we decided to buy a smaller house and throw in for an apartment in Manhattan’s West Village, which we visit with some regularity.

We love going to the theater in New York, seeing independent films, window shopping, and the whole foodie scene. Admittedly, we’re pretty spoiled, although the apartment is a petite one-bedroom, and when we’re all in town my daughter sleeps on a pull-out couch.

To the occasional visitor, New York must appear to be an overwhelming agglomeration, but it’s really a collection of distinct neighborhoods, each with its own personality and its quirks. The West Village has become known for its restaurants and access to the Hudson River park, but one of its less remarked-upon features resides in a pair of nondescript garages at the rear of the local police precinct.

When we walked past those closed garage doors we noticed painted shields upon them indicating the headquarters of the NYPD Bomb Squad. One summer evening, as we returned from dinner, we found the doors open wide with a number of cops (all detectives, I’ve since learned) hanging out with a dog in front of the response trucks. We had a nice chat, and they showed us the robots they use. I learned that this wasn’t any old bomb squad, it was the Bomb Squad — the one that strives to keep all of the city safe from explosive devices.

As we walked away from the garage that night, heading for our apartment, it hit me: These guys deserve their own series. Not, I hasten to add, because they’re heroes — although they are. But because, from my perspective as a novelist, their existence carries with it a motherlode of storytelling material that has largely remained untapped.

Lots of bombs go off in thrillers and other novels, of course, but the bomb guys typically get only subplots, if any acknowledgment at all. Few novelists have attempted to crawl inside their heads. I wanted to explore not only what these guys do—which can be highly technical—but how they think, the challenges they face, how they experience life.

For many months I couldn’t get the NYPD Bomb Squad out of my head (news flash: I still can’t!), and the more I thought about it, the more compelling the material looked to me. I decided to pursue the subject with all the vigor I could bring to it.

Creation

I began this series the only way a writer can ever begin anything: with an interest in the subject matter. But then, if writing is primarily a means of communication, how would I connect to the reader? It soon occurred to me that these novels should take the form of thrillers.

The ticking time bomb is the essence of suspense. (Remember Alfred Hitchcock’s explanation: “Four people are sitting around a table talking about baseball or whatever you like. Five minutes of it. Very dull. Suddenly, a bomb goes off. Blows the people to smithereens. What does the audience have? Ten seconds of shock. Now take the same scene and tell the audience there is a bomb under that table and it will go off in five minutes. The whole emotion of the audience is totally different … Now the conversation about baseball becomes very vital. Because they’re saying to you, ‘Don’t be ridiculous. Stop talking about baseball. There’s a bomb under there.’”) But it needn’t be an actual time bomb. In some sense any bomb that has not yet detonated is a time bomb. As Hitchcock suggested, the fact that a bomb might soon go off at any moment engages the audience’s attention. Therefore, I concluded, these books called for the thriller genre.

With my novels roughly using the storytelling conventions of thrillers, and with Mark looking over my shoulder, I set about plotting and writing the first book, A Danger to Himself and Others

The more I learned about the real world and about my characters, the more ideas I had for other stories and plot points. Using an ensemble cast, I could see a whole series stretching before me. I’d write two more, however, before rushing into print, because a final consideration remained: How best to bring this series to the public.

Publishing

We all know that book publishing faces forces of massive disruption. Online sales … ebooks … the power of Amazon … publishers consolidating … bookstores closing … the rise of indie publishing … All of these factors can be summed up thusly: It’s easier to get your work out there than ever before, but harder than ever before for a given work to get noticed.

Depending upon personality, one might take the changing landscape as an exciting challenge or a soul-crushing obstacle. I look at it this way: A writer’s gotta write and—eventually—a writer’s gotta publish. It’s just what we do.

In that context, it’s worth noting that we’ve sort of been here before. Mark Twain is reputed to have said (he probably didn’t really say it, but never mind), “History doesn’t repeat, but it does rhyme.” When it comes to publishing, ebooks are relatively new, but disruptive technology isn’t.

Perhaps one can hark back to what the monks thought of Gutenberg’s printing press, but I have something much more contemporary in mind. The publishing consultant Mike Shatzkin, among others, has observed

Without rehashing the entire history of mass market paperback publishing, let’s acknowledge three important elements that impacted the market then and are doing so again: (1) new means of distribution; (2) discount pricing; and (3) binge consumption.

First, neither the distributors of mass market paperbacks nor those of ebooks were content to distribute through old channels. In both instances they realized that new customers could be found for books outside the bookstore. In the case of mass market, that meant newsstands, drugstores, and grocery stores. In the case of ebooks, it meant cyberspace.

Second, technological advances allowed both of these media to set price points well below the price of a hardcover. In fact, the sweet spots of original mass market and current ebook pricing share a ratio. They both correlate closely to approximately 10 or 15 percent of the price of a hardcover book.

Third, as prices drop and novels become more accessible, the average reader can consume with more intensity.

It’s interesting to see all of the press lately about “binge” watching of television series, because binge consumption of genre fiction has been around since the advent of so-called dime novels and continued through the introduction of mass market paperbacks. I distinctly recall my wife discovering mystery writer John D. MacDonald in the ’80s and almost immediately purchasing every Travis McGee mass market paperback she could find. (In those days she had to comb multiple bookstores.) She wouldn’t have behaved the same way for books priced ten times higher.

But many authors who made a name for themselves via mass market publishing encouraged binge reading from the early days. Consider that MacDonald published four Travis McGee novels in 1964 alone. Ed McBain, whose 87^th Precinct series is something of a model for my own, published 54 of those books in 50 years, but 13 in the first five.

Yet by the standards of a few other novelists, those guys were slackers. Louis L’Amour, the legendary writer of westerns, published 100 novels in 37 years. The great science fiction novelist Isaac Asimov published 506 books in 32 years. When I was at Doubleday, just managing Isaac was nearly a full-time job for one of my colleagues.

To take another example, romance author Nora Roberts has published more than 200 books in 31 years and is still going strong. The British mystery author John Creasey, writing under several different pseudonyms, published 600 novels in 41 years.

And in a career spanning 75 years, Barbara Cartland, the mother of all romance writers, published 722 novels. Think of it. That’s almost ten novels a year. In 1983 she published 23 novels!

Does that sound like madness? In a sense, of course it is. But my subject today isn’t what kind of mind it requires to be so so! so!! prolific. It is simply to say that this stream of material made great business sense in the mass-market-paperback age, and it makes great business sense at the dawn of the ebook age.

All of the authors mentioned above wrote genre fiction, and all of them wrote at least a few series. That’s not a coincidence.

Reading novels is an investment not so much of money but of time. Through their buying habits genre readers have told us that they’re more inclined to purchase the books in a series that’s well established. (If the series is working, sales build over time.) But these days, when so many things compete for an audience’s attention, how many opportunities does an author get to establish that series? The answer is: not many.

The triumph of mass market houses in the last century, combined with the rise of mall bookstores and superstore chains, led to the mass marketization of hardcover fiction, whereby authors like Sue Grafton, Lee Child, and John Grisham—to name but a few—could make their names with a single book and subsequently release one title a year to great fanfare.

But if ebooks are the new mass market paperbacks—and I think they are—we’re in a time when newer writers will have to resurrect the old mass market approach to establishing their brand. It isn’t easy, and I won’t be catching up to John Creasey anytime soon. But four books in six months makes a start.

Phil was one of the first people we reached out to when we contemplated updating the book, and as the editor who worked with him, I must say I was highly impressed with his knowledge and passion for fantasy and science fiction, and also highly entertained by his advice and observations! Here are a few more questions I threw Phil’s way, and if you like what he has to say, you’ll find his contact information below, and you can read all about the newest, most exciting developments in the fantasy and science fiction genres in his chapter in Writing Fantasy and Science Fiction

Writer’s Digest: What are some of the things that an apprentice writer within the genres of science fiction and fantasy typically “gets wrong,” or at least gets under your skin? Or, to put a positive spin on the question, what should a padawan scribe focus on if he or she wants to “get it right” when it comes to speculative fiction?  

Philip Athans: Your own rules you must follow, young Skywalker!

In terms of the SF and fantasy genres in particular, consistently applied internal logic is absolutely essential. Genre readers want to believe, and your readers are happy to suspend their disbelief while your characters travel through hyperspace or battle the twenty-headed liger, but where they’ll start to turn on you and begin to complain that your SF and fantasy is “unrealistic” is when your characters spend three days in hyperspace to travel eight light-years in chapter one then get home again in fifteen minutes in chapter nine. You’ve established that the trip takes three days, how can they suddenly go faster and why didn’t they do that before? Now our entirely created FTL drive is “totally unrealistic.”

And beyond the SF, fantasy, or horror genres, I continue to advise authors of ANY genre to spend real effort learning the CRAFT of writing. I’ve seen some manuscripts come across my desk that have interesting characters, unique settings, and creative original ideas, but the author obviously has no idea how to punctuate a sentence, the manuscript is riddled with run-on sentences and/or sentence fragments, and spelling and style rules are out the window. And honestly, there are very few (read: NO) editors and agents willing to wade through a sea of errors to discover the heart of your story. Read newer published books with an eye toward where the commas go, where the quotation marks come in and out, or better yet, find a good English class either at your current school or at your local college’s continuing education program. A lot of the rules of English grammar and usage are “made to be broken” but there’s a big difference between intentionally bending or even breaking a rule, and just not knowing the rule in the first place.

WD: If given the power to greenlight a summer blockbuster, what unrepresented or “unknown” (to the mainstream, at least) science fiction or fantasy book or series would you love to see on the big screen?

PA: In honor of the great Frederik Pohl, who just recently passed away, I’d love to see a $200 million dollar version of his classic novel Gateway, but that’s hardly “unknown.” In general I think that in the same way that special effects have finally caught up to the vision of the comic book writers and artists, there’s now a huge backlist of classic SF and fantasy novels just begging to be filmed. I could probably rattle off a hundred off the top of my head. But as for the more obscure or older titles, I’d love to see a TV series that mines the classic Ace SF Doubles for Twilight Zone-style episodes. Tonight’s episode… “Gunner Cade”!

Get goin’ Hollywood!

WD: Which speculative theme do you feel is the most played out at this point: zombies, vampires, or superheroes? Or do you think these still have a leg to stand on?

PA: To some degree, every trope is equally played out or fresh. I’ve been saying for almost twenty years that we need a ten-year moratorium on vampires, but then there’s 30 Days of Night and Let Me In, and I think, okay, THOSE were fantastic, but the rest are … whatever. Zombies had lost it for me, too, until The Walking Dead hit AMC. I’m starting to see an awful glut of minimally-creative post-apocalypse stories now, but again, it’s not the fault of the genre or the sub-genre but the author. If all you’re doing is assembling Teen Vampires vs. Zombie Apocalypse in a ‘one from column A, one from column B’ sort of way, then you’re going to end up with a lifeless blob of text. But if you have something original to say and use those archetypes in a fresh, creative way, nothing is ever entirely out of style or off limits.

WD: Who is the greatest science fiction or fantasy villain who has yet to become a household name in mainstream pop culture? Do you think this dog will have its day?

PA: The bigger mainstream audience has yet to be really effectively introduced to the drow of the Forgotten Realms world. With Hasbro now a force in the movie business post-Transformers, there’s more reason to hope for a Drizzt movie now more than ever, and I think that’ll be what it takes to make the drow, and in particular characters like Matron Baenre and Malice Do’Urden, into pop culture icons beyond the Salvatore/Forgotten Realms/D&D fan communities. These are smart, sexy, powerful, and Evil (with a capital E) women that, if portrayed correctly, will knock people’s socks off.

WD: What is the first book you read that made you think, “I have got to write something like this someday!”

PA: I had this great illustrated SF anthology when I was a kid and in it was a short story by Harlan Ellison called “I Have No Mouth and I Must Scream” that literally made my head spin. That single short story took me from a kid who loved space opera entertainment and wrote and drew his own comic books to someone absolutely obsessed with the full spectrum of the genre. Harlan Ellison didn’t just raise the bar for writers of speculative fiction, he stole the bar, used it to beat people up, then jammed it into the genre sideways to permanently prop it open.

WD: Are there any new books or authors in science fiction or fantasy (or both!) have you excited? What are you reading right now?

PA: I’m always reading multiple books, jumping back and forth from five or six, and one of them tends to be some classic, golden age SF novel like Edgar Rice Burroughs’s John Carter of Mars, which I’m reading, and loving all over again right now. On the other end of the spectrum, I think Paolo Bacigalupi might save science fiction. If you haven’t read The Windup Girl, consider this an assignment. On the fantasy side, I’m eagerly awaiting the third book in J.M. McDermott’s Dogsland Trilogy and I will read anything by Catherynne M. Valente.

WD: Any new projects of your own around the corner?

PA: I’m hard at work on The Guide to Writing Monster & Aliens, a follow-up to The Guide to Writing Fantasy and Science Fiction that’ll concentrate on monsters (of course). I love monsters of all genres and media, and I’m having a ball putting this together. My other current work-in-progress is a dark high fantasy that I have high hopes for. It’ll be full of demons, and I plan to take all my own advice on creating great monsters, and get as much additional advice as I can from some friends and associates, too. Writing the novel and the monster guide at the same time should make both of them better!

–

Philip Athans is the New York Times best-selling author of Annihilation and more than a dozen other books including The Guide to Writing Fantasy and Science Fiction, and the recently-released How to Start Your Own Religion and Devils of the Endless Deep. His blog, Fantasy Author’s Handbook, (http://fantasyhandbook.wordpress.com/

Self-publishing used to be a last resort for aspiring authors unable to break through the traditional publishing fortress. With the help of vanity presses, those writers took matters into their own hands and brought their books to market, for a fee.

These days, self-publishing has a newfound respect. The “guilt by association” connection to vanity publishing has largely disappeared, and even bestselling authors are opting to self-publish. Today’s e-book and print on demand (POD) technology enables authors to control the publishing process on their own terms, and based on the proliferation of self-publishing success stories, it’s safe to say the trend toward self-publishing is here to stay.

One of the most appealing aspects of self-publishing is that it isn’t one-size-fits-all. As your book’s publisher, you can choose just how many services and technologies you’ll utilize. Supported Self Publishing (SSP) provides you with nearly all services and resources in the publishing process, whereas with Do-It-Yourself Publishing (DIY), you are responsible for all aspects of publishing and marketing your book. (For a helpful breakdown of SSP and DIY publishing models, visit Abbott Press, a division of Writer’s Digest.)

Regardless of which model you choose, there are quantifiable benefits to self-publishing, as Marilyn Ross and Sue Collier illustrate in The Complete Guide to Self-Publishing. Following is some key advice for writers from the book:

7 Reasons to Self-Publish Your Book

 1. You Just Might Strike It Rich

Self-publishing offers the potential for huge profits. No longer do you have to be satisfied with the meager 5 to 15 percent royalty that commercial publishers dole out. For those who use creativity, persistence, and sound business sense, money is there to be made.

 2. You Can Be Your Own Boss

Self-publishing can be the road to independence. What motivates entrepreneurs to launch their own businesses? Most want to be their own bosses. More personal freedom is the second most important reason. Some do it out of necessity in tough economic times. But most dream of becoming self-employed. You can turn that dream into reality. Here is a dynamic, proven way to shape your own destiny. It is an answer not only for city folks but also for urban escapees seeking to prosper in paradise. (Does Marilyn ever know about prospering in paradise, living and working in a lovely Colorado mountain town of only two thousand …)

 3. You Can Create a Tax Haven

Becoming a self-publisher also provides a helpful tax shelter. After forming your own company and meeting certain requirements, you can write off a portion of your home and deduct some expenses related to writing and to marketing, such as automobile, travel, and entertainment costs. Always check current tax regulations and restrictions.

 4. You Get to Move at Your Own Pace

Another advantage is that you can begin your business on a part-time basis while keeping your day job. Why risk your livelihood until you’ve refined your publishing activities and worked out any bugs?

 5. You Maintain Control of Your Work

In self-publishing, you guide every step. You’ll have the cover you like, the typeface you choose, the title you want, and the ads you decide to place. You

Today I’m talking with Jesse Potash, the founder of PUBSLUSH (www.pubslush.com), which presents a unique new model for getting published. Because it’s so unusual – and because they’re a non-profit – I … Read more