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Author/Illustrator: Don Freeman

This is the classic tale of a department store bear who goes out in search of his missing button. In the process, he finds more than a button... he finds friendship and discovers the power of love.

Re-reading this heartwarming book tickles the little nostalgia bone in even the most hardened souls out there. Not only because of Corduroy's triumph, but because the story hearkens back to a simpler time, a Golden Age for Toys... long before things started to go horribly and profoundly wrong.

It's hard to pinpoint exactly when the downward spiral began, but there is no denying that the Age of Innocence is now no more than a distant memory.

Key Moments in the Descending Decency of Toys

Chucky: Not only did this bloodthirsty doll strike fear in children everywhere with its campy gore, but it somehow managed to spawn a lengthy Child's Play series, extending Chucky's reign of terror into the present day.



Left: Seed of Chucky. The low point of pop culture? The low point of all culture? The low point, period?








Tickle Me Elmo: Tyco somehow convinces the world that toys possessed by the devil would be perfect for Christmas.



Left: Comes with free exorcism kit, complete with vial of (faux) holy water. The power of Big Bird compels you!






Toy-tal Recall: Mattel recalls millions of toys because a manufacturer in China used dangerous lead paint... proving that dolls don't have to come alive and wield sharp knives to be deadly.




Left: Barbie. Apparently, her looks can kill.











Threat Level Tonka: The Transportation Security Administration announces that they will start paying extra attention to all radio-controlled toys in airports because they can be used to detonate bombs.



Left: Weapons of Fast Destruction: Batteries Not Included






And then, just when you thought things couldn't get any worse, last week came this latest sordid bit of news:

MR. POTATO HEAD IN ECSTASY BUST: "Customs officers discovered nearly 10.5 ounces of ecstasy tablets hidden inside a Mr. Potato Head toy sent to Australia from Ireland, the agency said Thursday."

















Oh dear.

Yes this is tragic... but deep down, didn't we all see this coming? After his surprising success in Toy Story and Toy Story 2, it was only a matter of time before Potato Head was swept up by the wave of his newfound celebrity.

First came the funky hipster glasses, then the pretentious moustache, and then smuggling a body cavity filled with MDMA across international borders. According to an unconfirmed source, police searched Potato Head's luggage and found a box of glowsticks, 5 cartons of lollipops, and 26 extra smile accessories. Though this is the first time he was caught by the police, Potato Head has been seen living it up with Hollywood's party elite for months now. Next month's US Weekly will have the exclusive exposé, Mr. Potato Head: Lovable Spud or "Raving" Lunatic?


Left: Paparazzi capture a shot of Mr. Potato Head at a rave in downtown L.A.






So as you can see, between the War on Terror and the Bowels of Hollywood, toys have long abandoned the idyllic shelves of the Rockwell-era department stores. Since then, they have traveled down a dark and twisted path to a point where they can no longer be trusted, let alone loved.

So what now? Is there any hope?

Well, let me tell you a story. Long ago, a brave little bear named Corduroy set off into the unknown in search of his lost button. Now it's our turn to follow in his footsteps. Are we brave enough to march into the void to search for our lost innocence, not knowing what we might find?



Heck NO! No, we are NOT brave enough for that! Retreat! RETREAT!!!

Author/Illustrator: Nick Bruel

A young kangaroo emerges from her mother's pouch to learn how to hop. She watches as her mother and friends demonstrate by bouncing all over the place, but every time she tries she ends up flat on her tail. Finally, someone tells her to empty her pouch. The little kangaroo proceeds to pull out a treasure trove of kid goodies. No wonder she couldn't get off the ground! Once she is free from the weight of her childhood toys, she gives it one more shot and... BOING!

This is a very cute book, but its message is a little outdated. Yes, it used to be true that you needed to shed your childhood baggage before you could make the leap into adulthood... but no more. In today's consumer driven society, there is an entire market dedicated to accomodating the wants and needs of kidtastic adults.

A few pieces of evidence:
-Age of the average video game player: mid 30s
-Last week's top grossing movies were: 1) Harry Potter, 2) Transformers, and 3) Ratatouille (a.k.a. Picture of the Year)
-The World Adult Kickball Association



And that's just the tip of the iceberg. So, as you can see, there is no longer any need to empty your pouch of the trappings of childhood. By all means, take it all with you!

From a sociological standpoint, this makes complete sense. We grew up as the first generation whose childhood was completely oversaturated by commercials. Previous generations were exposed to advertising, but nothing like the ruthless onslaught of brand name bullying that was Saturday Morning Cartoons.

Madison Avenue unleashed an unholy army led by the Trix Rabbit, Zack the Lego Maniac, and the Mario Brothers, cold-blooded mercenaries who easily conquered us and turned us into the most maleable and market-friendly generation of all time. The message that they left us with was an almost zen-like mantra of Gimme Gimme Gimme.

Apparently, the message was so powerful that, not only do we still want (need) to buy stuff, we still want to buy almost the exact same stuff that we did as when we were young. And true to their word, the market is providing us with tons of junk on which to spend our money. Hey, why should kids get to have all the fun?

This redefinition of adulthood is a phenomenon that is described in excruciatingly pithy detail by the controversial new book, Welcome to Neverland: How the Free Market Raised Us To Be a Generation of Peter Pansies.

Keep in mind, I am not disparaging anyone for "not growing up." As someone who spends his spare time writing about picture books, I'm the last one to pass judgement. As they say, people who live in glass houses should not throw stones.

...which I always thought was a pretty silly saying--I mean, who the heck lives in a glass house? Then I saw this picture of a celebrated "postmodern" house designed by the famous architect Philip Johnson in 1949:













Well I'll be damned. So yeah, I guess they're right. If you happen to be unlucky enough to live in this ridiculous glass house (in New Canaan, Connecticut of all places), it would not be a good idea to throw stones. Unless it's to throw them at the guy who had the brilliant idea to build your house with glass walls. In which case, throw away. I won't judge you.

Author/Illustrator: Jonathan Allen

"I'm Not Cute" is a charmingly simple tale that also serves as a diagnosis of an unfortunate symptom of the life of a child television or movie star. As with many child stars, the baby owl struggles to convince the public that is not just a cute face. This is what is commonly known as the "I'm Note Cute!" Syndrome. There are several possible paths open to the baby owl. Below are the historically most likely scenarios.

Scenario 1: Never manage to break the suffocating mold of childhood fame and eventually disappear into the misty hills of obscurity.


Exhibit A: Jonathan Taylor Thomas
Sorry, Simba. The Circle of Life for a child star is painfully unforgiving.




Scenario 2: Burn out in a blaze of glory, never to fully recover.


Exhibit B: Corey Feldman
Last spotted on VH-1s The Surreal Life. It doesn't get any lower.



Scenario 3: Temporarily fade from the limelight only to reemerge and go on to have a successful career as an adult.


Exhibit C: Alyssa Milano
a.k.a. The boyhood crush that keeps on giving.





Scenario 4: Manage to survive the spectacular flame-out, and then (after years of rehab) rise from the ashes to reclaim stardom with a vengeance.


Exhibit D: Drew Barrymore
Went from snorting cocaine at 13 to Ambassador Against Hunger for the United Nations World Food Programme at 31. Not bad.



While Barrymore's recent nomination as U.N. Ambassador is impressive, she is not the first child star to succeed in the political realm. That distinction belongs to the mother of all child stars: Shirley Temple Black, who went from a life as an international childhood sensation to a distinguished career in international politics.



From the Good Ship Lollipop...







... to serving as the U.S. Ambassador to Czechoslovakia during the Velvet Revolution (which, by the way, was hands down the coolest name for a revolution ever).



As these stars prove, the "I'm Not Cute" Syndrome is not fatal... but it is life-threatening and can have crippling long term side effects if you're not careful. So if hear "cha-ching!" everytime you look at your adorable offspring, just take a minute and consider the tragic fate of the kids from Different Strokes... that should at least slow down the money train long enough for you to jump off before it's too late.


What are we talkin' bout, Willis? We're talking about the exploitation of children leading to irreparable psychological damage with sometimes tragic consequences, that's what we're talkin' bout.





Tricky Dicks Note: (Warning--juvenile and crass pun ahead.)

Slate just featured an article about recently released Nixon documents. Within those documents, there was a memo revealing that our former president dealt with the opposite of the "I'm Not Cute" Syndrome. He struggled with what doctors refer to as the "I'm Not a Cold and Heartless Bastard" Syndrome. You can read the article and the original memo here, but here's a taste:

Nixon complained that "average voters" regarded RN as "an efficient, crafty, cold, machine." To help correct this common misconception, Nixon cited "warm items" (Page 3) such as "the calls that I make to people when they are sick, even though they no longer mean anything to anybody" (Page 4). "I called some mothers and wives of men that had been killed in Vietnam," he added, helpfully.

Because he was Nixon, he resented somewhat the social imperative that the president be courteous. "[W]e have gone far beyond any previous president … in breaking our backs to be nicey-nice to the Cabinet, staff and the Congress … around Christmastime," Nixon groused (Page 3). "I have treated them like dignified human beings and not like dirt under my feet" (Page 4), he continued.

Ahh... there's nothing like an efficiently calculating memorandum to your staffers to help convince the American public that you aren't efficient or calculating. Now, I just can't wait until three decades down the road when we finally get to see some of Vice President Dick Cheney's secret files (if they still exist).

Just think, given all the ridiculousness that's been coming out about the ultra-secretive Vice President's office lately... if that's the stuff we do get to see, just imagine what bizarre and delicious treats he's hiding from us in those unmarked drawers and file cabinets!

Word is that Comedy Central is already planning to bring John Stewart and Stephen Colbert out of retirement for just that occasion. The special will be called:

The Daily Show Reunion Special 2037
Inside Cheney's Drawers: The Dick We Never Knew

If you have TiVo... set it now.