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Part of the experience of a book fair, and not one overly discussed for a reason, are the partnerships and the collaborative aspects of the book trade. You don’t necessarily have to go at this alone. Your comrades have your back (or your spine, [excruciating pun intended] which plays out when scouting or acquiring other material to add to the overall inventory.  How many times have you heard, “Oh, X, would love/need this!?” If you are willing and able, then serendipity has its moments, in addition to critical partnerships.

It was excellent for me to work along side Brian Cassidy, veteran bookseller and long-time Lux Mentis booth partner; Michael Laird, newly discovered witchcraft buddy; book goddess, Kara Accettola; the adorable and sharp, Jonathan Kearns; and equally as adorable and bright, Simon Beattie. I would also like to recognize, the entire Pirages team [good lord, ya’ll need a drink], Ed Sanders and Travis Low [horns up], Fuchsia Voremberg [hugs], Tom Congalton, and Ashley Wildes. I think Ashley encompasses the entire fair sentiment in one image:

It would be remiss to not recognize some of the book artists and book binders, very important, as representing strong work is a pleasure and a privilege. Both Colin Urbina and Erin Fletcher make overwhelmingly inspiring work, glad to have them in both physical form and function appearing in New York; Michael Kuch, again mind-blowing work; Peter Bogardus; Russell Maret, exceptional new work; Nancy Loeber, representing both fairs [shadow fair]; Christina Amato; Leslie Gerry; Mindy Belloff; María Verónica San Martín; Peter Koch; newly acquired book artist Alexandra Janezic; and of course, the dynamic duo of Marshall Weber and Felice Tebbe at Booklyn. [Do I sound like a broken record or an Oscar speech? geez.]

So, what’s next? Fortunately, we were able to jump over to the “shadow” shows both uptown and across the street to visit both book artists and snap up some “brutally cool” items for down the road to make appearances in iterations of catalog lists forthcoming.  What did strike our fancy this year? A selection of things that caught our eye:

 

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In honor of the 100th birthday of the emergence of the Dada movement, we are sharing the unique artist book created by Rolf Lock embodying Hugo Ball’s Karawane. In full leather boards, the exquisite hand illustration and lettering was executed on sandpaper…because…it was. It is housed, as one would expect, in an olive wood camel, the book at rest forming its hump…because…it is.

The text of the Ball’s poem, written in 1916, is as follows:

jolifanto bambla o falli bambla
großiga m’pfa habla horem
egiga goramen
higo bloiko russula huju
hollaka hollala
anlogo bung
blago bung blago bung
bosso fataka
ü üü ü
schampa wulla wussa olobo
hej tatta gorem
eschige zunbada
wulubu ssubudu uluwu ssubudu
–umf
kusa gauma
ba–umf

Having given it a good read or two, please enjoy the following, Christian Bök wonderful reading of the poem (I believe, at Penn):

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Every fair set-up and break down is a challenge, an adventure, and a chore. In the art world, “installation” is where the vision becomes cemented for the curator or artist.  Without being to fussy, installation at a book fair is similar, in that, a bookseller has the option to design visual gestalt with a display, to tell a story, or even to offend, dazzle, and educate. With that, part of the concept is driving an aesthetic attachment for a potential person to immediately hone in on something they absolutely desire to acquire for personal or pragmatic reasons.

Again, the thematic diatribe of Lux Mentis to “mock conventionalism” emerges case by case with groupings of “sex, death, and devil,” artist’s books, fine press, esoterica, and other bits of seemingly harmless or seemingly objectionable material. The process can sort of look like this:

When it is all said and done, you can hear Ian blather on in a nice little package with sound and image! Useful words and phrases to add to your regularly rotated vocabulary: “brutally cool” “spectacular” “just exquisite” “interesting bits” “fabulous” “astounding”. You can also learn how to properly stroke your beard.

What is important to note is while we go gangbusters with stuff, selection is important, as well as time management, you can fiddle around with one shelf for hours, believe me.  That being said, all in all, installation was smooth and considerate, every shelf both notes and confronts a narrative.  See for yourself.

 

Next time: Gettin’ granular, or how to give good looks and books.

 

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