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Since its release, the Diversity Baseline Survey (DBS) has become the most visited blog post we have ever produced. The DBS has been widely read and written about, and has opened up a renewed interest in how to improve staff diversity in the publishing industry. In our first piece, Behind the Scenes of Publishing’s First Diversity Baseline Survey, we covered the methodology and obstacles we faced conducting the survey. In this piece we will shed light on what happens next—and what’s already happening to improve the numbers.

We surveyed a handful of the publishers and reviewer journals that participated in the DBS and asked them what initiatives they are planning or already have in place to make diversity a priority in their organizations. Here are some of the responses we received back:

Kiera Parrott, Reviews Director, School Library Journal and Library Journal: Participating in the survey was the first concrete and actionable thing I could do to be part of the solution. Even though I had a fair guess on the demographic makeup of our reviewers (most of them were recruited from ALSC committees, and that group is rather homogenous), I wanted actual numbers. My hope was that the statistics would help me pinpoint exactly where we needed to grow and develop.

The next steps after the survey have been 1) intentionally recruiting more diverse reviewers, and 2) developing diversity/cultural literacy training for our existing reviewers. Sometime in mid-2016, I’m launching a special course just for SLJ reviewers on diversity and cultural literacy. We anticipate this course beginning sometime in late Spring/early Summer.

Editorial note: Kiera also gives a much more detailed report on her progress diversifying her reviewer pool in an interview she gave at the Reading While White blog.

Jason Low, Publisher, Lee & Low Books: While many are aware of our 25-year mission to publish award-winning diverse books, we currently have several other initiatives in place.

To start, since the DBS was all about staff diversity, Lee & Low can firmly state that we practice what we preach. Lee & Low hires diversely and as a result our staff is very diverse. Overall 69% of our staff identifies as people of color (PoC). Departmentally the company breaks down like this: editorial: 50% PoC; marketing/publicity: 75% PoC; sales: 50% PoC; Operations: 100% PoC. We have fluent Spanish speakers in editorial, marketing/publicity, and sales.

Staff Diversity Training: Last year we sent a number of LEE & LOW staff members from different departments to an “Undoing Racism” workshop, held by the People’s Institute for Survival and Beyond. We decided to do this workshop because even with LEE & LOW’s focus on diverse books, we felt that our staff would benefit from specific training in anti-racism concepts.

Author Award Contests: We sponsor two author awards for unpublished writers of color. Our New Voices Award is in its 17th year. The New Voices Award has launched the careers of 14 authors of color (with the work of three more authors currently in development), and we have given honor awards to another 11 authors. In 2013, we launched the New Visions Award, an award for unpublished authors of color who write middle grade and young adult novels.

Diversity in Publishing Internship: To address the lack of opportunities for diverse staff in publishing, we converted our paid internship program to one that is for diverse candidates only. Our internship program is designed to give candidates the kind of publishing experience and exposure they would need to consider a career in publishing.

Lee & Low and Friends Scholarship: In partnership with the Center for the Study of Children’s Literature at Simmons College, we have established a scholarship to increase diversity at the graduate school level. The Lee & Low and Friends Scholarship provides opportunities for students of color to enroll in the most prestigious children’s literature graduate program in the United States.

Diversity Gap Series: We published a series of eight studies that include statistics and interviews illustrating that the lack of diverse representation is a society-wide problem. The subjects covered so far: The Tony Awards, The Emmy Awards, The Academy Awards, The children’s book industry, The New York Times Top 10 Bestseller List, US politics, Sci-Fi and Fantasy Films, and Silicon Valley.

Angus Killick, Vice President/Associate Publisher, Macmillan Children’s Publishing Group and Monique Patterson, Editorial Director, Romance and Executive Editor, St. Martin’s Press: Macmillan established a Diversity & Inclusion Council this year aimed at promoting a broader representation of differences—gender, race, ethnicity, religion, sexual orientation, physical ability, age, gender identity and expression, family status, economic background and status, geographical background, and perspective in the workforce and the books we produce. The Council steers Macmillan’s diversity and inclusion efforts, and 1) determines priorities for programs and activities aimed at enhancing diversity in our books and authors and in our recruitment and retention efforts; 2) oversees sub-committees established to focus on individual priorities; 3) measures the results of our initiatives; and 4) reports back to the larger organization.

We’ve formed a number of sub-committees and each is involved in projects. For example, the Outreach Committee is creating a Publishing Ambassador Kit, so any employee can visit a middle or high school and talk about careers in publishing—not just in editorial, but in marketing, production, finance, IT. The Recruiting and Retention committee worked with We Need Diverse Books to expand our Intern pool this past summer and has expanded recruiting efforts to schools outside the tri-state area. The Acquisition and Marketing Committee is developing strategies for editors and imprints to broaden submissions both from the one-on-one meetings of editors and agents and from outreach to organizations such as the Asian American Writers Workshop or historically black colleges and their writing programs. Also, our Council is looking into participating in events such as the Harlem Book Fair and the LGBTQ Graphic Novels event. We have also reached out to the AAP and Young to Publishing to find ways to expand on what already exists. Macmillan joined other publishers in September in a baseline survey on our workforce and added several questions of its own to measure awareness and attitudes about Diversity and Inclusion.

We are in the early stages of exploring what will increase and sustain diversity in our books, our readership, and our workforce. We have much to learn, but look forward to continuing our efforts.

Vicky Smith, Children’s & Teen Editor, Kirkus Reviews: I’m not sure you can call an intention an initiative, but we are working hard to describe race and ethnicity accurately when we see it in the books that we review, as well as sexual orientation, gender identity, and disability. We hope that by including that information in our reviews our readers will be able to make the most responsible purchasing decisions for their homes and libraries. I am also actively recruiting reviewers of diversity (for lack of a better term), who will provide a variety of lenses into the literature.

Paige Mcinerney, Vice President Human Resources, Penguin Random House: Our commitment to fostering diversity is reflected in our day-to-day workplace conduct, as well as by how we continue to find, develop, and publish a wide range of authors from many different cultural backgrounds, across all genres, for diverse audiences of readers everywhere.

At Penguin Random House, we have a robust, paid Internship Program. In recruitment for this program, we actively work with several diversity partners with whom we have longstanding and productive relationships. These include, among others, The Posse Foundation, Prep for Prep, and beginning in 2016, the United Negro College Fund in partnership with the Association of American Publishers. We work with these groups on all internship recruitment and also commit to filling a percentage of our internship openings with qualified candidates from these organizations.

Some of our divisions have employee groups that meet regularly to discuss how to maximize the potential of our diversity-related books, and how to make sure that their division is working toward as much inclusiveness as possible.

This spring, Penguin Young Readers is sponsoring (in a partnership with We Need Diverse Books) a writing contest that will award a publishing contract to a previously unpublished author who self-identifies as a person of color or non-Caucasian.

Karen Lotz, President and Publisher, Candlewick Press: As an independent publisher, we’ve always understood that it’s our authors and illustrators who set us apart. Our roster of creators includes new and established talents from all backgrounds who themselves are committed to ensuring that ALL readers will be able to see themselves and the people they love reflected in the pages of—and on the covers of—the books they read. On the corporate level, from the covers of the Candlewick advertising catalog to our featured titles at conventions and shows, we consistently and consciously make choices to feature characters from many different backgrounds; we choose to illustrate characters of different backgrounds not just in the ‘issues’ books but across the board, to better depict society as a whole. We hope this creates an open and inviting atmosphere where authors and artists from diverse populations will feel welcome to publish. We understand, furthermore, that the economic support and financial offers we make to artists and authors and the quality we invest in producing each and every title are important to attract all authors and artists, certainly including those from diverse backgrounds.

And finally, we are very proud of the recognition our books have come to receive from outside groups, including recent NAACP Image and Honor Awards; Stonewall Awards and Honors; Pura Belpré Awards and Honors; and Coretta Scott King Awards and Honors. We are particularly grateful this year to the Coretta Scott King Committee for their bestowal of the John Steptoe New Talent Award to Ekua Holmes for Voice of Freedom: Fannie Lou Hamer, because at Candlewick we really work very hard to try to discover new talent and give brand-new creators of children’s books a graceful and rewarding entry into the world of children’s publishing.

This same commitment to creating a welcoming environment extends to our staffing. In recruiting, we make every effort to reach out to educational institutions and organizations whose goal is to cater to diverse populations. We have a special art resource coordinator on staff whose role is exclusively dedicated to seeking new talent from art schools and programs; she communicates wherever she goes that Candlewick welcomes artists from diverse backgrounds and with diverse interests. Throughout their careers, we support and encourage all of our staff to continue their participation in diversity studies, panels, and educational programs, including the CBC’s diversity program efforts and other local and national opportunities, including WNDB initiatives. We support our authors when they wish to do the same. We also work very closely with First Book and Jumpstart, as well as other literacy organizations whose goals include getting high-quality and appropriately representational books into the hands of all children—regardless of their families’ compositions, backgrounds, or economic situations.

Marina Tristán, Assistant Director, Arte Público Press: We obviously work to promote Latino books and authors, but we also try to promote books by other minority writers and publishers via our social media pages and in conversations with teachers and librarians.

In regard to hiring, we don’t honestly have any initiatives per se in place, but we do have a very diverse staff—mostly Latino/Hispanic—because we feel it’s important to employ a bilingual/bicultural staff.

Learning from the UK
There’s no way for us to predict how the United States publishing industry will tackle the diversity problem and how successful these initiatives will be. But looking at efforts similar to our own is a useful exercise. The DBS has precedence in a publishing diversity study conducted in the United Kingdom in 2014. The United Kingdom study had a scope larger than the DBS. In the UK they surveyed 66 publishing companies of all sizes, 49 literary agencies, and 536 authors. They spoke with authors, publishing professionals, and Human Resources heads. Earlier this year, we wrote about 6 key findings from that study. Recently we reached out to Danuta Kean, one of the planners of the survey, and asked her about the status of their research.

“After the United Kingdom Survey concluded the findings were launched at the London Book Fair with a major press conference that was attended by over 100 people,” Danuta said. “Coverage in the national and trade press was extensive. All the major publishers expressed shock, but feedback among BAME authors and staff was very good: the report was true to their experiences and there was relief that it was being addressed in a hard-hitting manner. It has put diversity on the agenda.

“Spread the Word [the organization which created the study] has now met with HarperCollins and Penguin Random House and is establishing schemes to improve the situation with them. HarperCollins is the best: John Athanasiou, its head of people, has been a driver for change and asked me to present to the main board. He has also established a company-wide diversity forum and had a conference for staff to address issues raised in the report. The diversity firm, Equip, ran a poorly attended workshop at which I spoke. The feedback and enthusiasm was good, but I question the drive to bring about lasting change.

“Goldsmiths University held a diversity in the media day at which I presented our findings. Discussions have been held at three literary festivals, on national and digital radio, and diversity hashtags have been promoted on Twitter—the latest is #diversitydecember. Spread the Word also hosted a training and awareness day for BAME people interested in publishing and writing. More initiatives and meetings are planned for next year, and we raising funding for follow-up research.”

While the time and the scope of the survey did not allow us to document all inclusion initiatives, we encourage publishers, reviewers, and others to add commentary to the comments section below. What is your company or organization doing to address this problem?

Read also: Behind the Scenes Of Publishing’s First Diversity Baseline Survey and Where Is the Diversity in Publishing? The 2015 Diversity Baseline Survey Results

For press inquiries or permission to reprint, please contact hehrlich[at]leeandlow[dot]com.

If you’ve been following us for a while, you know that over the past few years we’ve released a series of infographics about the diversity gap in different industries including publishing, film, television, theater, and politics. Our infographic studies were designed to give people who were unfamiliar with issues of race and gender a sense of how deep the diversity problem goes in the United States and how entrenched these issues are in every facet of media. Our latest infographic, The Diversity Gap in Silicon Valley, is our first study that reports on a bigger question: What comes after the numbers are established? Once we acknowledge the diversity gap, what can we do to close it?

The tech industry presents a unique model for this. After Pinterest engineer Tracy Chou asked, “Where are our numbers?” hundreds of companies, both large and small, chose to release the diversity statistics of their staffs in a transparent way. Although the numbers showed a lack of diversity, after they were revealed there was a flurry of activity across the industry to address the problem. We were encouraged to see the brightest and the best minds in technology confronting a decades-old problem with pragmatism, budgets, and goals.

Given this, we were inspired to create our own baseline survey in the hopes that it could serve as a catalyst for the same kind of movement within the publishing industry. The Diversity Baseline Survey we’ve proposed would be the first of its kind for US publishers. It involves creating statistics that do not yet exist by measuring staff diversity among publishers and review journals in four areas: gender, race, sexual orientation, and disability.

There is precedence for a survey like this, not only from the tech industry, but also from the publishing industry in the United Kingdom. Both industries ran surveys as recently as 2014. Even large publishing houses, such as Hachette UK, HarperCollins, and Penguin Random House UK, were among the publishers who participated in the British survey. Hopefully, this is a good sign that these companies might extend their participation to the US version of the survey.

In the past, publishers have usually put the responsibility on readers for the lack of diverse representation in books. The extremely dated adage that “diverse books do not sell” has become a belief that has reached mythical proportions. While it’s important for readers to support diverse books with their dollars and voices, it’s equally important for publishers to self-reflect on how they can do better on their end. We must acknowledge that one factor contributing to the lack of diverse books is the lack of diversity among the people who edit, market, review, and sell the books. Surveying our staffs and reporting on our findings would give us a starting point, not to point fingers or assign blame (especially since most media industries face similar problems) but to bring clarity to the problem so we can understand it better, attempt to correct it, and measure whether or not we are improving.

Publishers, the onus is on us to move forward. Many publishers have said that they support We Need Diverse Books and the movement for more diverse books, but words are not the same as action. If we are serious about increasing the number and quality of diverse books, it is essential for us to be transparent about our own challenges. By surveying our staffs and sharing our numbers, we can work together to put in place sustainable programs that will increase diversity among publishing staffs in the long-term.

Here are some ways you can help:
Sign the petition. We consider transparency in the publishing industry both a social and economic justice cause. If you agree, stand up and be counted. Your name in support of this effort will be used to convince publishers to join this effort.

Place a comment in the comment field of School Library Journal’s article about the survey. Public commentary about this issue from educators, librarians, reviewers, editors, authors, and illustrators helps put a face to this problem. Many of the gatekeepers/decision makers do not understand the problem, but words can make a difference and change people’s minds.

Ask your publishers to sign on. If you are an author or illustrator, contact your editors and other publishing contacts and encourage them to participate in the survey. Your voice in support of this effort can make a difference.

Subscribe to Lee & Low’s blog or social media channels. Understanding the issues is important, but the complexity surrounding issues of race and gender can be daunting. We discuss these issues on a daily basis. Learn through reading and engagement in a safe place to ask questions and stay current on the issues.

Silicon Valley has been the darling of the US economy for decades. Creativity, leadership, risk taking, and hard work are all attributes of American innovation at its finest. Though lauded as a true meritocracy by the business world, the truth is that Silicon Valley that suffers from a similar lack of representation among women and people of color as other industries. In our past Diversity Gap studies of the Academy Awards, the Tony Awards, the Emmy Awards, the children’s book industry, The New York Times Top 10 Bestseller List, Sci-Fi and Fantasy Films, and US politics, we have shown that there is a disturbingly consistent lack of diversity across the boards.

Those who worked in Silicon Valley knew the industry had a diversity problem. But exactly how big the problem was, was anyone’s guess. That’s when Tracy Chou, an engineer at Pinterest, stepped up and asked a key question: Where are the numbers? She argued that in an industry obsessed with analytics and data, there was no baseline for evaluating the diversity problem and thus no way to track improvement. She wanted to know how many women were working at tech companies, especially in engineering. And she offered Pinterest’s numbers to start.

Then something revolutionary happened—more tech companies came on board and offered their numbers. Soon it wasn’t just small and mid-size companies, it was Apple, Google, and Facebook. In all, more than two hundred tech companies of all sizes have now publicly released statistics about diversity among staff—a bold display of transparency. In response, several companies have stepped forward with solutions, Google has offered to pay for 1,000 women to take coding classes, and Intel has committed $300 million to diversifying its workforce in three to five years. While Silicon Valley has many of the same diversity problems as everyone else, it is addressing the problem in very real and practical ways from which other industries (like publishing) can learn a lot. We spoke to three tech industry professionals and a diversity expert for their thoughts:

Kimberly Bryant is Founder and Executive Director of Black Girls CODE, a non-profit organization dedicated to “changing the face of technology” by introducing girls of color (ages 7–17) to the field of technology and computer science with a concentration on entrepreneurial concepts.

Rosalind Hudnell, Vice President Human Resources, Chief Diversity Officer, Intel Corporation, was recognized in Black Enterprise magazine’s 2011 list of “Top Executives in Diversity.” This recognition places Rosalind in an elite group of diversity officers and vice presidents that are considered to be the nation’s highest-ranking and most influential executives leading corporate diversity initiatives.

Leah Smiley is President and Founder of The Society for Diversity, the #1 professional association for diversity and inclusion. With 15 years of corporate human resources experiences and more than 10 years of experience in diversity, Smiley has served over 400 members and thousands of non-members through the Society for Diversity since 2009. She also has extensive training and consulting experience in every sector, allowing her to obtain publicity in traditional, and social, media outlets throughout the world.

Tracy Chou is a software engineer and tech lead at Pinterest, currently on the monetization team; she was previously at Quora, also as an early engineer there. With initiatives in the workplace and the community, Tracy works actively to promote diversity in the tech industry and has pushed for greater transparency and discussion on the topic with a Github project crowdsourcing data on women in software engineering. She was named Forbes Tech 30 under 30 in 2014 and recently profiled in Vogue for her work.

THE PIPELINE SOLUTION

Jason Low: Let’s start with Kimberly Bryant and Black Girls CODE. Kimberly, why don’t more parents and teachers encourage girls to pursue and excel in STEM subjects and careers? Where does this gender bias come from and why does it persist?

Kimberly Bryant: There are many issues why parents of students from underrepresented communities don’t encourage their girls to pursue STEM subjects and careers. Some of the reasons are culturally based and rooted in the perception of the industry as a male dominated and female “unfriendly” field. These parents are more apt to direct their girls into career fields that are perceived as safer or more welcoming to women (such as medicine, healthcare, teaching, etc). So the stereotypes influence parental guidance. These communities of parents are also unaware of the opportunities, which exist in a more broader section of STEM fields. In this case the lack of exposure to STEM careers is a large driver in parents lack of focus on these opportunities for their girls.

In terms of educators the issues seem to be a bit different. There is still quite a bit of implicit bias exhibited by educators throughout the K–12 pipeline and beyond which reveals itself in some educators becoming the defacto “gate keepers” to a career path in tech for girls. These educators whether willingly or unwillingly carry perceived biases into the classroom which manifest in both explicit and implicit messages which tell female students that they are not equipped to pursue more rigorous STEM study. We’ve heard many cases where girls are discouraged from pursuing classes in technology and science and instead steered into a less rigorous curriculum path. This gender bias is present throughout our society so it also reveals itself in this way in the classroom. There is a perception that one is “born” with talent innately to pursue rigorous study in the field rather than fluidity in STEM subject matter being a learned skill.

JL: I noticed that there is a NY chapter of Black Girls CODE. I read that BGC has worked with 3,000 girls so far and has a goal of working with a million girls. In order to make a dent in the lack of gender and ethnic diversity in technology will it be necessary to have a Black Girls CODE chapter in every major city? What will it take to replicate the Black Girls CODE model across the country?

KB: We do believe it will be necessary to have a Black Girls CODE chapter in multiple cities across the US in order to reach our goal of teaching one million girls of color to code by 2040. In fact we try to model our organization as the “girl scouts of technology” with this very idea in mind—our organization must become widely available and synonymous with girls of color in tech in urban, rural, and suburban communities across the nation in order to reach this goal. It’s a daunting task to say the least but definitely achievable as we continue to seek support for our growing list of chapter across the country and internationally as well. It will take many additional partners stepping up to support this work across multiple sectors including philanthropic entities, government, and corporate partners to make this reach possible. Yet even if we reach this goal we will only reach a fraction of the girls from underrepresented communities that will compose our population demographics by the year 2040, which highlights the fact that this is not a problem that one organization alone can solve. We stress the need for coding to be taught in all schools in addition to the work that organizations such as Black Girls CODE is doing in the non-profit sector.

JL: There have been a number of recent articles that show that 41% of women leave technology mid career as opposed to 17% of men. This is an equally troubling trend given that organizations like yours are working so hard to make qualified women available for the industry to hire. What are some basic solutions to retain the future pipeline of women coming into the industry?

KB: When we look at the issue of diversity in tech today the issue is often described as a “pipeline” problem. In most cases when this terminology is used it directs the focus to the K–12 sector as representing the tech pipeline. I believe this is an incorrect description of the tech pipeline. If we describe the tech pipeline as more circular and encompassing in this analogy it would incorporate the K–12 segment, post-graduate students, and career women in technology. In this description of a much broader pipeline I believe it becomes very clear that we have leaks in every conceivable segment of this pipeline. With attrition rates for both women and minorities at such high levels it really is indicative of a much more endemic issue in tech culture and structure than simply an early pipeline issue. So although the work of orgs such as Black Girls CODE can go far in terms of front-loading the pipeline, we are preparing these students to go on to careers in technology. If the companies that meet them when they begin their careers are not culturally sensitive to valuing and supporting the career growth and needs for a diverse pool of employees then we will continue to see the high attrition numbers described above. There is a need for some serious analysis and transformation of corporate culture to create more nurturing environments for women and people of color if we truly want to see the diversity numbers improve. One key facet of this transformation specifically is to see broader representation of women and minorities across all levels of the corporation (from the board room to entry level) and then a transformation in corporate culture to a more diverse and culturally sensitive environment.

THE DIVERSITY INVESTMENT

JL: Next up is Rosalind Hudnell. Rosalind, for many years, technology leaders would always state that the industry was a true meritocracy and that the applicants of color and women candidates were simply not out there to hire. Being that Intel is now leading the charge to diversify its workforce, what kinds of programs, partnerships, and/scholarships will Intel be investing in to develop future diverse applicants who will be interviewing for jobs in technology in 3-5 years?

Rosalind Hudnell: Intel has a long-standing history of diversity and full inclusion work and we’ve learned a great deal over the last decade. We intend to apply these learnings in a more intentional way to achieve our diversity goals in hiring, but also in retaining and growing our people, especially women and under-represented program. Research shows that there is a significant dropout between year 1 and year 2 of engineering programs. When we learned this, we launched our Stay With It engineering program. We believe that we can shift students to staying with these careers if we share more of why these careers matter and make a difference while also providing an environment that inspires and gives practical hands on experience with role models and mentors. People connect with what they see and believe for themselves.

JL: $300 million is a substantial investment on Intel’s part toward diversity. What are the advantages of having a more diverse workforce? How will having more equal representation in Intel’s ranks result in better products and a more successful company?

RH: The business case for diversity and inclusion has been widely researched and proven. We believe that full inclusion, without artificial barriers or bias, is critical to Intel’s long-term business success and essential to achieving our vision of creating the world’s best smart and connected technology. Doing so will help us better reflect our customers, consumers and global marketplace. Creating an inclusive culture that consistently leverages the full range of all our employees’ perspectives and capabilities is critical to innovation and achieving our business objectives.

CONFRONTING THE LACK OF DIVERSITY

JL: Now some questions for Leah Smiley. Leah, past and current diversity efforts have mostly been driven by people of color and have largely excluded white people. Last year, you wrote some observations/advice regarding Google’s diversity efforts. “Make current staff part of the solution” was one of your tips. Please expound upon this for us.

Leah Smiley: It’s important to include current staff when transforming the cultural fabric of an organization. But I admonish you to proceed with caution because the knee-jerk reaction can be worse than inaction.

Often times, an organization will gather all of the diverse people and take a lot of pictures for marketing purposes, or they will promote a person from an under-represented group to the role of Chief Diversity Officer. These are examples of knee-jerk reactions—and should be avoided at all costs.

A better approach would be to: (1) clearly define the purpose of the diversity officer role (i.e., how does it correspond to organizational goals); (2) seek to fill the position with smart people who have the skills to accomplish intended results—regardless of race/gender/etc.; (3) create high-profile and high-potential diversity councils or employee resource groups to support the diversity officer role.

Diversity discussions must be led by all people and they can’t exclude divergent thoughts or beliefs. Education and training can always supplement any person who fulfills the role, but there is no substitute for credibility. Placing smart people in the Chief Diversity Officer role (regardless of their differences or similarities) allows the organization to effect genuine change without sacrificing professional integrity.

JL: Addressing inequality issues is often times referred to as necessary but “messy work”. What are some of the most ideal factors that can make diversity work (a) successful (b) sustainable, and  (c) lasting?

LS: I once presented an employee benefits presentation where I was tasked with delivering the bad news: your benefits are changing, your cost are going up and you’re not getting a raise. I did so many of these talks in the past that I could deliver a great message with my eyes closed. But one tech group didn’t receive my message too well. Although they were highly compensated, in comparison to every other meeting I facilitated, these employees went bananas! I didn’t know where I went wrong. When I talked to my boss afterwards, he schooled me about ignoring the elephant in the room. The bigger issue was that the company was in financial trouble, and the benefits were just one of many that had recently changed for the worse. In my arrogance, I proceeded with a “business as usual” attitude, and things went very wrong quickly.

In the same way, addressing “inequality” can be messy if you are not dealing with the bigger issues, which may include, but are not limited to:

(1) Perceptions of management (i.e., Is management too lax? Is the management team akin to the “good ‘ole boys club”?)

(2) Communication (i.e., Was this person hired because he is black or because he is the best qualified for the job? Why was the Office of Diversity created in the first place?)

(3) Informal rules (i.e., Is hiring based on “who you know” or is there a formal process? Is discipline informal or are there written policies?)

DIVERSITY ACTIVISM MEANS EVERYONE

JL: The last question is for Tracy Chou. Tracy, your initiative to create a gender baseline for the Silicon Valley’s workforce was an important first step toward improving representation. One question: Pinterest’s diversity numbers among tech workers has grown from 13% to 20%. This news, along with Intel’s recent announcement of committing $300 million dollars toward diversifying their workforce is great news for diversity. What do you think the future looks like for addressing this issue and are you encouraged?

Tracy Chou: The first part of addressing this issue, which is already underway, is heightened awareness and sensitivity to it. We still have a long way to go on this front, though. In the immediate future, we’re still working towards broad-based awareness, a more nuanced understanding of pipeline and retention issues, cutting across gender, race, and other lines, to drive a deep commitment to change. It’s not enough for PR to pay lip service to change and throw some money around. It’s everyone’s job to care and to ensure that change is effected at all levels. To that end, the next part of addressing this issue is an orientation towards outcomes; we need to try different approaches, learn which ones work and which ones doesn’t, and iterate. This will all go much faster if we are honest with each other and willing to work together. In the same way that publishing statistics on current demographics has been critical to establish a broad baseline and thus our starting point, continued transparency on the various strategies and tactics being deployed, and their efficacy, is important for us as an industry to figure out the right direction to go and how to accelerate our movement in that direction.

I’m generally very encouraged by the heightened discourse on diversity issues in the past year; it’s starting to reach prominence even in mainstream media. I see momentum and I am hopeful we can capitalize on it.

—

Special thanks to all who contributed. More to come.

Read more Diversity Gap studies on:

The Tony Awards
The Emmy Awards
The Academy Awards
The children’s book industry
The New York Times Top 10 Bestseller List
US politics
Sci-Fi and Fantasy Films

Further resources on how to teach content and visual literacy using Lee & Low Books’ infographics series on the Diversity Gap:

Using Infographics In The Classroom To Teach Visual Literacy

For press inquiries or permission to reprint, please contact Hannah Ehrlich at hehrlich[at]leeandlow[dot]com.

Summer blockbuster season is in full swing. For many moviegoers, that means escaping to a galaxy far, far away—or perhaps just a different version of our own planet Earth—through science fiction and fantasy movies. As fans clamor for the latest cinematic thrills, we decided to focus our next Diversity Gap study on the level of racial and gender representation in these ever-popular genres that consistently rake in the big bucks for movie studios. We reviewed the top 100 domestic grossing sci-fi and fantasy films as reported by Box Office Mojo. The results were staggeringly disappointing, if not surprising in light of our past Diversity Gap studies of the Tony Awards, the Emmy Awards, the children’s book industry, The New York Times Top 10 Bestseller List, US politics, and the Academy Awards, where we analyzed multi-year samplings and found a disturbingly consistent lack of diversity.

The Diversity Gap in Sci-Fi & Fantasy Films infographic (click for larger image)

Among the top 100 domestic grossing films through 2014:

• only 8% of films star a protagonist of color
• of the 8 protagonists of color, all are men; 6 are played by Will Smith and 1 is a cartoon character (Aladdin)
• 0% of protagonists are women of color
• 0% of protagonists are LGBTQ
• 1% of protagonists are people with a disability

The following interviews with two prominent entertainment equality advocacy groups shed more light on the subject.

Marissa Lee is co-founder of Racebending.com, an international grassroots organization of media consumers who support entertainment equality. Racebending.com advocates for underrepresented groups in entertainment media and is dedicated to furthering equal opportunities in Hollywood and beyond.

Imran Siddiquee is Director of Communications at the Representation Project, which is a movement that uses film and media content to expose injustices created by gender stereotypes and to shift people’s consciousness toward change. The Representation project was the follow-up to the critically acclaimed documentary Miss Representation.

Jason Low: Do these statistics surprise you? Why or why not?

Marissa Lee: The statistics are certainly striking, especially since sci-fi and fantasy belong to a genre that prides itself on creativity and imagination. These statistics aren’t necessarily surprising, since lack of diversity in Hollywood films is a well-known problem. There have been enough studies and articles, and any moviegoer can pause to notice there is a disparity. . . . Hollywood can’t go on pretending that this isn’t a problem.

JL: Do you think the American movie-going audience would support a big, blockbuster sci-fi/fantasy movie with a diverse protagonist if a studio made it?

Imran Siddiquee: Yes, definitely. But I think an important thing to understand about Hollywood blockbusters is that they are almost never flukes; they are preordained. Sure, we have the occasional surprise indie hit, but you need a lot of money and marketing behind you to become a blockbuster. Just look at the top ten films in each of the last five years: nearly every single one had a budget of more than $100 million (a lot of them were also sci-fi/fantasy films).

Meanwhile, there hasn’t been a single film released this year starring a person of color with a budget of more than $50 million, let alone a sci-fi film, which is naturally going to be more expensive. The same goes for most of the last decade. So for anyone who might say “people just don’t watch sci-fi movies starring people of color,” or “there’s no evidence that this would work,” the truth is that we have no evidence that it wouldn’t work.

Studios take a couple of massively expensive chances every year on mostly unknown actors or directors—aka giving the Spider-Man franchise to Marc Webb and Andrew Garfield in 2012—but they just don’t take those kinds of chances on people of color. In other words, if Hollywood wanted to make a blockbuster sci-fi/fantasy film starring a woman of color, they definitely could.

ML: I think American audiences would support a film with a diverse protagonist, because we already have. One pullout statistic from your infographic is that Will Smith leads six of the top 100 big sci-fi/fantasy films. His race wasn’t a huge impediment to box office success and may have, in fact, been part of what made him all-American and relatable. That was back in the late 1990s, but since then, Hollywood hasn’t tried to find a new Will Smith. This is kind of ironic, given that Hollywood likes to stick to formulas and sequels! They could push forward another actor—or actress—of color with Smith’s charisma. They haven’t.

The American movie audience supports any movie that Hollywood successfully markets well, especially—but not always—if the film is well produced. Hollywood has managed to market some weird stuff, like a tentpole movie about talking teenage turtle martial artists, or cars that change into space robots, and so on. I don’t buy that when it comes to marketing diverse leads, suddenly this giant industry can’t do it.

I’d be interested in seeing how many of these top 100 grossing sci-fi and fantasy films star non-human leads. I wonder if there are more films with non-human leads than minority human leads on the list!

(Side note: Does the infographic count Keanu Reeves as white or as a person of color? I think he has more than one movie on this list given The Matrix trilogy…)

Editorial note: Yes, Keanu Reeves is counted as a PoC and did make the list for The Matrix. The second Matrix film, The Matrix Reloaded was the only installment of the trilogy to make the top 100 list.

JL: What challenges have you faced or seen peers facing as a woman/person of color, etc.?

ML: There are films with built-in audiences that Hollywood still insists on whitewashing, which has a very adverse effect on actors of color. Let’s be honest, audiences would have still flocked to see The Hunger Games or Twilight if characters like Katniss or Jacob had been cast with people of color as they were written in the books. An actor with a disability could have played the protagonist in Avatar—if we have the technology and imagination to animate a fanciful world populated by blue cat people, we could have cast an actor with a disability similar to the lead character’s in that role. As a result of these casting decisions, up and coming actors from underrepresented groups were deprived of career exposure from being a part of these established franchises, making it harder for Hollywood ever to try and launch a new franchise with an actor from an underrepresented group.

Every single Marvel Studios movie has centered around a presumably straight, white, male protagonist, even if white women (mostly love interests) and men of color (support roles) have played roles in the film. The franchise is a box office juggernaut and has a ton of movies on this list, but we’ve gotten two to three movies about each of the men on the Avengers and there’s yet to be a film about Black Widow. Both of Marvel’s ensemble films—The Avengers and Guardians of the Galaxy—trimmed down the superhero teams for their film adaptations, and the women characters, save for one, were the first to be cut. Most moviegoers will never know that women of color and LGBTQ characters were cut from Guardians of the Galaxy, but audiences will get to relate to the talking raccoon and the talking tree.

More recently, the Divergent franchise cast Naomi Watts to play a character who was a woman of color in the books. It’s a supporting role for an already established franchise, and for whatever reason the production still couldn’t bring themselves to cast an actor of color.

Trends that fans have noted in the media include that in big blockbuster sci-fi and fantasy films, the presence of a straight, white, able-bodied, cis male in some central role in the story is almost guaranteed, while the presence of characters with “minority” identities (e.g. LGBTQ folks, people of color, people with disabilities, women, etc.) is not. Even when a character who isn’t a straight, white cis male is centered in a story, there’s probably a straight, white, cis male character playing second, if not lead, billing. For example, while we can reasonably assume that the next few Star Trek and Star Wars movies will have some diverse characters, we can guarantee that at least one of the leads will be a straight, white man. If The Hunger Games or Twilight had cast actors of color for Katniss or Jacob, there would still have been plenty of lead roles filled by white actors. DC is including Wonder Woman in an upcoming movie, but the film will also feature Batman and Superman.

This means that someone with a lot of intersecting privileged identities (especially straight, white men) will always be able to walk into a multiplex and find a sci-fi/fantasy movie starring someone who shares those identities. If you have a lot of marginalized identities, then representation is a sometimes thing, never a solid guarantee. There is a very small but vocal minority of people who want to maintain this status quo, and Hollywood seems to cater toward them due to institutionalized racism, fear, and habits. But there are just as many, if not more, people who are willing to support, vociferously, films with diverse leads. I wish our money was as good as theirs.

JL: How can consumers encourage more diversity in movies? 

IS: Avoid buying tickets to films which clearly rely on stereotypes or demeaning portrayals of people based on gender, race, class, age, sexual orientation, ability, or circumstance. And anytime you do watch a film, give it The Representation Test afterward. The test grades films on their inclusiveness pertaining to all those above categories. When a movie scores really low on the test, use #NotBuyingIt on Twitter to let the filmmakers and all your friends know how you feel. Since so much of this industry is based on money, this is one way we can express our discontent and get the attention of the studios.

ML: Media literacy is a huge start. As media consumers, we should feel empowered to critique the media we consume, and to decide what media we choose to consume. Beyond helpful steps like going to see movies that feature diverse leads, it’s just as important to start conversations in our own communities and with our friends and family (the people we consume media with!) to raise awareness about diversity and representation. Even if we don’t go to see movies that whitewash or exclude or present discriminatory content, people we know will. One way we can help change things is by continuing to start conversations. We need to create an environment where it is safe to criticize popular franchises for lacking diversity. We also need to keep drowning out the malcontents who cannot even handle actors of diverse backgrounds in supporting roles. Social media has really knocked down barriers when it comes to communicating our opinions with Hollywood brass. It’s also given us several spaces where we can discuss the media we consume with our friends and family. In addition, the internet has really changed how we access and consume media. There are Kickstarters and indie channels and online comics and other outlets so we don’t have to be reliant on big production studios or publishers as our only sources of entertainment.

JL: How close or far do you think we are from getting these statistics to change?

IS: When you’re talking about representation that is this low, it’s hard to go anywhere but up. For instance, 0% for women of color in top sci-fi films means I’m being honest when I say things will certainly improve soon, but that’s not saying much. I think we are pretty far away from true equality, or a cinema that reflects and includes the broad diversity of human experiences in the real world.

Too many wealthy, white men still run Hollywood, and their decisions still have too much power. As I mentioned earlier, these kinds of movies are very expensive, and so it’s hard for independent or upstart filmmakers to break through or compete.

That being said, the slight increase in success for white women in blockbuster sci-fi movies, such as Gravity, The Hunger Games, and Divergent, means change is possible. And it’s hard to overstate the importance of the Oscar wins for 12 Years a Slave last year, because while it wasn’t a blockbuster, it is a film that everyone in the industry now knows about and has probably seen. And the whole reason we’re even talking about representation in movies right now is because we know how much seeing different experiences on screen can impact people’s real world thoughts and attitudes. So films like 12 Years a Slave are part of the gradual shifting of consciousness that has to happen in Hollywood to get to a point where studios are consistently greenlighting big-budget films starring people of color.

ML: As budgets for tentpole science fiction and fantasy movies have soared, studios have been more reluctant to take a chance on actors or characters that they perceive as risks. Because people of color and women are also already more likely to consume movies than white people and men, maybe they don’t feel an incentive to change what they are doing because, from their perspective, minorities are perfectly willing to watch films starring white guys. Hollywood is pretty stubborn, especially when it comes to tentpole movies. We are seeing more diversity in television, particularly in children’s television, as well as in online content. The establishment will change when someone influential in Hollywood decides to take the risk and make an effort to diversify their film offerings. The stats in this infographic are focused on profit, not art. For things to change, Hollywood needs to believe that diversity can be profitable.

***

This is not an isolated incident, but a wide reaching societal problem.
Read more Diversity Gap studies on:

The Academy Awards
The Tony Awards
The Emmy Awards
The children’s book industry
The New York Times Top 10 Bestseller List
US politics

Further resources on how to teach content and visual literacy using Lee & Low Books’ infographics series on the Diversity Gap:

Using Infographics In The Classroom To Teach Visual Literacy

CONTACT: For more information or to request permission to reprint, please email hehrlich[at]leeandlow[dot]com

Publishing diverse children’s books for more than two decades has given us a unique perspective when it comes to diversity. While our mission is to bring more diverse books to children, we hope our efforts as activists keep the wider conversation on race and inequality in the spotlight. Our previous Diversity Gap studies on the Tony Awards and the children’s book industry revealed a disturbing trend in ethnic and gender representation. We decided to focus on the television industry next.

Emmy Awards infographic (click for larger image)

Our Diversity Gap study on the Emmy Awards was the logical choice for objectively looking at the small screen. Since the Emmys will be presented on September 22, 2013, we collected data to see if a diversity gap exists in television. See our infographic above for Emmy related facts like:

• No woman of color has ever won an Emmy Award for Best Actress in a Drama Series
• In the last twenty years, winners in the Best Director of a Comedy Series were 100% white and 95% male
• An African American woman has not been nominated for lead actress in a Comedy Series since The Cosby Show (1986)

We implemented the methodology we have used previously, with the help of the Writer’s Guild of America West, and we were fortunate to have the opportunity to speak with two talented writer/actors. Their combined insights into the mechanism behind making television illuminate why the lack of diversity in casting and writing remains a very real, very complex problem.

Luisa Leschin definitely believes in the richness of diversity. She has enjoyed four very successful careers: ballet dancer, actress, voice-over artist and television script writer. Her writing credits include The George Lopez Show and Everybody Hates Chris. She is currently developing a children‘s sitcom pilot with EOne Entertainment with a theme of healthy living and is writing a pilot about Latino millennials called Homies.

 Kelvin Yu is a Taiwanese-American writer currently working on the Fox animated series Bob’s Burgers. A Los Angeles native, Yu studied theater and communications at UCLA. His acting credits include Milk, Star Trek, Studio 60 On The Sunset Strip, and The Shield. He also has a small white dog named Yuki who used to live in New York. Neither of them are fixed.

Luisa, what types of roles were you being cast for when you were an actress?

LL: I was lucky enough to be a working actress during the 1980s and early 1990s. I started my career in New York, where I studied with Uta Hagen, a legendary actress and teacher. I speak un-accented English, but judging from my auditions, I soon realized that I better work on my Mexican, Cuban, Guatemalan, Colombian, and Puerto Rican spitfire accents because those were the only roles for which I was being considered. I remember walking onto the set of Hill Street Blues, where I was playing the pregnant girlfriend of a gang member. We had just been arrested. My fellow “actor” introduced himself to me and asked me how many times I had been arrested, because he’d been arrested twice! Toward the end of my on-camera career, I did a “role-count” and discovered that I had played a pregnant woman (in various stages of delivery) no less than six times, hookers, maids, gang-girlfriends, and as I got older, gang-girlfriend’s mothers . . . and not much else.

Kelvin, in our initial conversation you said you felt that as an actor you have resigned yourself to always playing second banana—that you would never appear as a main character in a TV show. You attributed this to a standard of beauty. Could you elaborate on this for us?

KY: I may have used the word “resigned” but I think, more accurately, as an Asian American actor you just come to understand the market place as it is. That’s not to say that you don’t hope it could someday change, but you understand that American audiences are not generally even ready for a female lead most of the time, so it is unlikely they will mass-consume a television show or a studio feature with an Asian American carrying the story. That said, this year we’ve seen Mindy Kaling and Ken Jeong take on huge projects that are viewed by millions of people. But these are, of course, the exception rather than the rule.

As I said before, it’s not entirely an issue of race either. I don’t think Dan Devito had any illusions in Romancing the Stone that he was gonna get to kiss Kathleen Turner. The paradigm of the American hero is, in the main, a handsome white dude, say, six feet tall—and that’s just how it is. I truly feel though, at the end of the day, audiences are going to connect with the best storytelling. We’ve seen that movie goers will champion protagonists in every shape, color, or form (even a talking pig!) if the storytelling is honest and resonant. So in some ways, I just challenge Asian American writers, producers, and directors to introduce great stories that feature different types of protagonists. It wouldn’t be fair or realistic to charge other people to tell your stories. People are just “writing what they know,” which can be a virtue while simultaneously a tragedy.

Luisa, you founded the comedy troupe Latins Anonymous. Tell us the goal of Latins Anonymous and how this led to you become a writer.

LL: The resulting frustration of having a demo reel that was a hit parade of stereotypes led me to join forces with three other Latino actors who were in the same boat. We knew that as actors we were powerless to effect change from the stage. We just didn’t have the voice to do it. The real power came from higher up—the writers and producers. So that’s why I embarked on a writing career, to help change how Latino roles were written and perceived, and also just to get more Latino actors in front of the camera. Ironically, this move pretty much killed my acting career because casting directors who came to see our show skewering stereotypes were too embarrassed to offer us those same stereotypical roles.

Kelvin, you attended college at UCLA, where the number of Asians make up 49% of the student population. Yet you mentioned that you are the only person of color in a thirteen person writing team. Why doesn’t the density of Asians living and working in Southern California amount to a larger representation of Asians in decision-making roles in TV?

KY: Don’t know. I know for a FACT that Asian Americans love to consume media—movies, television, video games, social media, all of it—so their lack of representation over the past several years is probably a combination of factors including cultural emphasis in different fields, a lack of avenues within the industry, and some level of systemic prejudice (particularly in the past).

However, I do think this is about to change big time. I think in the next few years you will see a flood of Asian content creators. Some of that is simply the rapidly closing cultural gap that social media and the internet are facilitating. Young Asian writers and actors and directors are growing up seeing Ang Lee and Justin Lin and Wong Kar Wai and Zhang Yimou win Oscars and BAFTAs. The world, for better or for worse, is remarkably smaller than it was a decade ago and audiences are more open, even hungry, for unique voices. I also think new media renders many of those past obstacles powerless against the thousands of outlets for Asian American creativity. For instance, even if your stern Korean father wants you to become a doctor, he can’t really stop you anymore from making small movies with your iPhone and cutting them with some app. People can write, shoot, edit, and even distribute content from a $300 laptop. How was an Asian American teenager supposed to do that in 1990? Not to make Asian parents seem like the only barrier, and also not to make them seem all like Kim Jong Eun. I just think we’re about to see an influx of new voices and, thus, new stories. Which is very exciting.

Luisa, during our conversation you mentioned “that there is a system” in place to break into writing for television. Describe for us what that system is and what are some of the hurdles involved with addressing the problem of the diversity gap in TV programs.

LL: We all know the famous quote by William Goldman: “In Hollywood, no one knows anything.” And we also know that many roads lead to Rome. . . . So, having stipulated that, I’m talking about the established network system. If you manage to get in on the ground level as a staff writer or story editor and then move up the ladder to senior story editor, producer, co-producer, and ultimately co-executive producer you will then become a known entity to the networks. At this point the powers that be feel confident that you have experienced firsthand about how TV shows are written and run. The network is willing to listen to show ideas from you, willing to consider ordering a pilot from you, because they know you have put in your time working under showrunners they trust and that you have experience on how things are done. This is the path that most showrunners have taken to rise to the position where a network trusts them to run a multi-million dollar show.

Which brings us to the biggest problem facing us in trying to narrow the diversity gap. There are very few diverse writers because there are few diverse showrunners/creators because there are few diverse executives who think that people of color and/or women tell stories that ”their” audience wants to hear. Certainly there are other ways of breaking into television writing, especially with all the new media platforms, but ultimately there are no shortcuts for putting in the time and learning the workings of television from the bottom up.

Kelvin, what are some of the factors that may keep white writers and producers from taking a chance on casting or writing more characters who are people of color into TV shows?

KY: I honestly think most writers just write what they know. Particularly in TV, which is by definition on a deadline, it’s just not going to be your instinct to pitch a story about a Pakistani family if you have never had any experiences with Pakistani families. Nor do I blame writers and producers for remaining within a personal wheelhouse of stories that reflect their particular vantage point on the world. Every once in a while, you get an Ang Lee or a Coen Brothers—storytellers who find a way to turn something quite foreign to them into something deeply personal. But I think most of us, when given that rare chance to tell a story, want to tell the stories we dreamed of sharing with the world. Our own stories. And that’s okay. That’s not just okay; that’s good. So the issue is, how do we get more eclectic people into the room? How does the face of TV writing start to look more like the face of America?

Luisa, you worked on The George Lopez Show, which aired for five seasons. From your description of the system, how did a show like this get made in the first place?

LL: It took a movie star, an established showrunner of multiple hit shows and an exceptional talent. At the time, Sandra Bullock had a development deal at Warner Brothers. Someone told her about stand-up comedian George Lopez and she and showrunner Bruce Helford (Creator of Norm, The Drew Carey Show, and Anger Management) went to see his show. Sandy fell in love with George’s talent and told Warner Brothers this was the show she wanted to develop. It took a lot of pull and star power to get the show on the air.

Everyone always has that one great idea for a pilot. But it’s seldom about the idea. All you have to do is look at most hits on TV. Cosby, a show about a family; Seinfeld, a show about nothing; Friends, six friends sitting on a couch. The salability of a pilot really rides on the team behind it. Who is the talent big enough to carry a show that has broad appeal for middle America? And who will be writing and running the show? This is why the same dozen showrunners get pilot after pilot every season. (Can you say Chuck Lorre? Bill Lawrence?) It’s because they have a track record in the network system and executives know they can deliver a show.

Luisa, you have done considerable work on some successful sitcoms over the years. Are there shows that you have worked on, or actors and actresses, who have been overlooked by the Emmy Awards?

LL: Yes! Every show I have worked on had brilliant actors who should have been at least nominated to receive an Emmy: George Lopez, Constance Marie, Belita Moreno from The George Lopez Show; Terry Cruise, Tichina Arnold, both from Everybody Hates Chris. Too often shows that feature diversity are overlooked by voters of the Academy. I don’t believe it’s any kind of conscious bias. Having been a judge for a few award shows myself, I discovered that I was more favorably inclined to a show if I had already watched the show, if I was familiar with the characters or if I might have already seen the nominated performer or episode. In short, I was already a fan. The sad fact is that most judges in the Academy are not diverse and may not be watching shows that feature diversity and/or diverse characters.

—

One thing worth noting about the 2013 Emmy Awards: Kerry Washington is nominated for best actress in a drama for Scandal. If she wins, she will be the first actress of color to win an Emmy Award for a drama in the sixty-five year history of the award! The fact that she is nominated at all is a testament to Shonda Rhimes’s style of ethnically inclusive casting and writing. Ms. Rhimes is essentially the embodiment of what Luisa Leschin describes as the television system for breaking into writing. Ms. Rhimes worked her way up the ranks, paid her dues, and became a showrunner. Her version of television presents a real world example of what TV shows could look like: ethnically and gender inclusive, entertaining, and . . . successful.

Our Emmy Award study, much like our studies on the Tony Awards and the children’s book industry  show that the diversity gap is a widespread, societal problem that we all have a responsibility to fix.

In a groundbreaking announcement, First Book, a non-profit social enterprise launched the Stories for All Project. The project’s aim is to introduce a significant number of multicultural books into the hands of low-income children. LEE & LOW was chosen as one of two publishers to be a part of this endeavor and receive a $500,000 award.

For us the presence of this project further addresses the fact that diverse books are a necessity. Making multicultural books available to low-income families is a step toward addressing the chasm between people who believe these books are important to actually making the books available to the children who need them.

For years I have been involved in conversations with librarians and educators on the subject of how we need more diverse books. However, there is this strange disconnect where people continue to point out the lack of diverse books without doing the most obvious thing, which is supporting the companies that publish these books in the first place. The support is simple. It involves buying the books. It also involves telling people about the books and recommending them to buy the books. The more this happens the more books we can publish.

The image of little Azad and his camel curled up together fast asleep on the title page of Azad’s Camel by Erika Pal (Frances Lincoln 2009 (UK)/2010 (US)) certainly lends itself to a bedtime story.  The rather jaunty narrative, coupled with the visual impact of cartoon-like characters set against the ochres and browns of the desert landscape, carries young listeners through the story to its happy ending, rather like a fairy tale in which the wicked stepmother is outwitted and the characters we’ve been rooting for all live happily ever after. Except here, Azad is sold by his uncle to a rich sheikh who spots Azad’s handstands on a goalpost and decides he will make a good camel rider. Waking up after his first night in the desert, Azad asks for something to eat, only to be yelled at: “Here, you have to earn your breakfast!”  He is immediately put onto a camel and indeed, his balancing powers come in most useful. But Azad doesn’t like riding camels at full speed, even if he does win lots of races. And one night his camel tells him that he doesn’t like racing either… So the next day, they run in their race, they win it, and then they simply carry on going, on and on until no one chases them any more. They wake up after a cold night in the desert (and there’s some sweet help at hand here) and find themselves surrounded by Bedouin, who give Azad and his camel a loving welcome – they have “found a home at last”.

I don’t usually like to give away the whole story when I’m talking about books but it’s important here to understand that this special story will endear itself to young readers/listeners, despite some harsh realities that provide it with its backbone. As is fitting for the story’s targeted audience (4-8), the emphasis is on one little boy’s quest to find a happy home, and his achievement of that goal thanks to the assistance of a talking camel. However, the illustrations especially root the story in its contemporary setting – an airplane flies overhead, the young riders wear modern riding helmets, and the urban environment is clogged with traffic and highrise buildings. These provide the opening for later discussion with older children of the information given in the afterword: a succinct, hard-hitting outline of the exploitation of children in camel racing in the Gulf States of the Middle East, as well as some hopeful news of how attitudes are changing.

This may be a story in which winning is certainly not everything, but Erika Pal’s perfectly tuned story about Azad and his camel is itself a winner, whatever time of day you choose to read it.

Because I do not have cable at home I tend to discover shows on television much later than everyone else. Last week I watched the first three episodes of 30 Days. I liked Super Size Me a lot, and the idea of 30 Days appealed to me because the creator, Morgan Spurlock, tries to push people out of their comfort zones by making them walk (literally) in other people’s shoes.

from Sharing Our Homeland

The third episode placed a Christian in a Muslim community to learn their language, religion, customs, and culture. David Stacey, a devoted Caucasian Christian from West Virginia served his thirty days with some reluctance. As part of the experiment, David was required to wear traditional Muslim attire. At an airport, he was checked thoroughly by police when passing through security. David notes that he had never previously been pulled aside in an airport in his life.

David was visibly uncomfortable and sweating profusely throughout the show. The first half of the month looked like a difficult adjustment period and David’s feelings of isolation and anxiety ran deep. But things improved due to his own initiatives. David did not connect with his first cultural coach, but found another with whom he felt comfortable talking. David also signed up for Arabic lessons and gained a familiarity with the language, which gradually helped ease his anxiety.

The show ended with David a changed man. At the beginning of his journey he openly exhibited the distrust and biases against Muslims shared by many Americans, which have intensified due to the wars in Iraq and Afghanistan. By the end of his thirty days, David had connected with his host family, as well as with many of the people who opened their homes to him. He had made friendships and the Muslim community was no longer a stranger to him.

A follow-up article reports that four years later David was still in touch with his host family and had made connections with Muslims in West Virginia. My favorite scene in the show was when David proudly shelved his copy of the Qur’an prominently in his living room bookcase. Cultural exchanges like this are important. If we ever want to achieve racial harmony, situations have to be created in which these cultural transformations can take place for all of us to see.

Note: Our book Sharing Our Homeland depicts a cultural exchange between Palestinian and Jewish children in Israel—a good book to use to illustrate cultural transformations.