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1. Fiction and Non-Fiction Blend Picture Books

I often work with clients who are writing a blend of fiction and non-fiction in their picture books. This is a tough proposition to publish. Let me explain what I mean. The book features characters and a plot, and also a sizeable number of facts. For example, a girl finds an unusual frog, learns that it belongs in a rain forest, and journeys there to return it. In the process, we have a character with a strong objective, plot points, as well as a lot of interesting information.

In theory, this is a great idea. We have all the charm and imagination of fiction, as well as that all-important educational value. So what goes wrong with this type of manuscript? It lies in the non-fiction part that the writer is attempting to attach to the fiction. There are two problems that usually arise. Too much information, and too little.

When there is too much information, that means the character and plot elements of the fiction part are too thin. The issue is usually that a person really wants to write non-fiction, but they worry that it won’t have enough pizzazz in the marketplace, so they try to spice it up with a protagonist. There are characters, but they don’t do much of anything, for example. It’s if we had Dora the Explorer but we didn’t know anything about her. She just had a name and a little bit of a personality, but she was only really there to have a learning experience. A glorified tour guide, if you will. In my original frog premise, it would be if the girl just went to the rain forest (without a frog or a mission to return it) and walked around, learning about the various plants and animals. There’s technically a fictional “frame” on this book (the girl whose eyes we are seeing things through) but it’s mostly non-fiction.

My recommendation, in that case, would be to rewrite the manuscript as straight non-fiction. It’s going to be easier to place, anyway, if it’s easier to categorize. A fact-based look at the rain forest (or any other topic) without any distracting character element is the bread and butter of school and library NF picture book programs. The lesson? You don’t have to tack a character on to a manuscript if your passion is non-fiction. If you are qualified to write factually on a subject, do your best at that and pitch it as NF.

When there is too little information, it raises a lot of questions. It would be if the girl went to the rain forest, had some really awesome adventures, but only learned about one plant and two other animals. Why that plant? Why those animals? Why those facts about that plant and those animals? If your goal is to teach, why not teach more comprehensively? Why pick only five facts to span the course of a book?

I recently encountered this issue in a client’s premise. (I’m going to change the details of the premise for the sake of confidentiality.) The writer a century’s worth of decades, let’s say the 20th century. And their character stopped in each decade for one page. They learned one thing about each decade. Why that thing? Out of everything that happened in that decade, why that one thing? The educational element was too thin.

If you’re going to cover a topic (the 20th century), then you need to pick a specific angle and really dive in. A picture book on the 20th century isn’t going to sell that well, no matter how charismatic your characters are. It’s too broad. Now, a tour of the Roaring 20s? Getting there. Maybe just the music of the Roaring 20s or the fashion of the Roaring 20s? Very specific. A character recreating the fashion of the 1920s for a fashion show? Bingo. That represents a good blend of fiction and non-fiction.

I would say that a good blend of fiction and non-fiction is the Magic Schoolbus franchise. The class is always up to something. There’s action involved, a mystery to solve, etc. The learning happens almost “under the table” as they pursue an objective. But the books are chock-full of information, and they represent a very comprehensive look at a particular topic.

If you find yourself stuck halfway between fiction and non-fiction, make sure you have enough substance for each category, otherwise, you may be better off committing fully in one direction or the other.

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2. Being a Stickler for Rhythm and Rhyme

Rhyming picture books were the bane of my existence as an agent, honestly. I had one rhyming PB client out of maybe fifteen PB “generalists.” And yet 8 out of 10 picture book manuscripts that came into the slush were in rhyme. That’s a pretty big disparity, right?

Part of the issue is that a lot more picture books used to be in rhyme than are being published now. So some writers still have this idea in mind that PB = cutesy rhymes. To those writers, I would suggest a trip to the bookstore, so they can see what’s being actively published now. Last week’s post on paying attention to the market would apply a little more heavily here…

Whether it’s a misconception that you have to write rhyme to publish a picture book, or an affinity for rhyme, or a misconception that young kids can only communicate in rhyme, I’d like to discuss this controversial topic with a little more clarity.

Now that I’m a freelance editor, I actually love working with rhyme. Why? Because I have creative writing training, know my poetics, and can identify rhyme issues a thousand miles away. I’m not bragging, but I am here to ruin your day a little bit: Rhyme involves a whoooooooooooooole lot more than putting cute words at the ends of sentences. Yet a lot of people who choose to write in rhyme don’t seem to make that connection.

First of all, most of the end rhymes I see in manuscripts are about as inspiring as “cat” and “hat,” and I’m pretty sure someone else has already cornered that market. The point of rhyme isn’t to find a word that works and wedge it in somehow, the point of rhyme is to delight, impress, and surprise. If I see an unexpected rhyme in a manuscript, that immediately tells me that the writer knows what they’re doing.

A big mistake I also see is letting rhyme dictate story, not the other way around. Writers become so fixated on getting those rhymes in that things become arbitrary. Why is her name “Dorange”? Because you had to rhyme with “orange”? Okie dokie… Why is he sitting on a wall? Who does that? Oh, so he can have a great fall? Gotcha. But are you writing in service of your story or reaching for a rhyme? If the story falls by the wayside, you are choosing style over substance, and that’s problematic. The integrity of story must come first.

Yet another consideration is rhythm. This is where the poetics training really kicks into gear. Shakespeare didn’t just write in iambic pentameter to torture college students. There is actually a lot of (please forgive me, for I am about to sin) rhyme and reason to rhythm in poetry. If you haven’t read your rhyming manuscripts aloud and counted your syllables at least once, what are you doing reading this blog post? Make haste! Because if I try reading your rhyming manuscript aloud, and the rhymes are fine, but your syllabic counts are all over the place and I’m tripping over my tongue with each line, this is what it looks like to me:

7 syllables
6 syllables

7 syllables
8 syllables

9 syllables
7 syllables

Whyyyyyyy? Why are you making my head hurt? What’s the pattern? Books, especially poetry books, teach us how to read them. Rhyme is a pattern. It says, “You are about to learn that if one line ends with rhyme A, the next line will also end with rhyme A. Then the next couplet will introduce rhyme B…” The rules are right there. So if you’re going to go through all that trouble with end rhyme, why would you not consider your rhythm, too?

I think that reading your work aloud will be extremely illuminating to you if you’ve never even considered counting syllables. The trick here, of course, is actually reading your work as it’s written, not reading your work with the rhythm that you want to impose on it. It’s amazing how writers tend to snap into their ideal rhythm when reading, even if that’s not exactly the rhythm they’ve written. Better yet, have someone else read your work to you. Where do they falter? Which sentences trip them up? It’s an incredibly illuminating exercise.

Now, you might think that I’m just being a stickler. Or that having the letters “MFA” somewhere in my personal history have put me on a high horse. Here’s the real poop on rhyming picture books, and I know you’ve heard this before: Most agents and editors don’t love them. When I was an agent, I didn’t love them because I didn’t know a lot of editors who loved them. When you’re an agent, it makes a lot of sense to really love stuff that sells well, because then you’re providing great service to your clients and making money. And I’m betting that editors see a whole lot of rhyming manuscripts, too. Maybe not 8 out of 10 submissions, but maybe 5 out of 10. And let’s say that their houses are pressuring them to acquire more quirky/funny picture books along the lines of Peter Brown and Mac Barnett. So they only have room for 2-3 rhyming PBs on their lists each year.

Then there’s the idea that there are people out there who really, really, really, really know how to write rhyme. My example in this category is always BUBBLE TROUBLE by Margaret Mahy, illustrated by Polly Dunbar. I took one look at that text and never wanted to try writing in rhyme, because I think it’s just such an accomplished, virtuoso rhyming text. If there are writers out there who are carrying Margaret Mahy’s torch and talents for rhyme, they are going to get those coveted and limited PB acquisition slots. Because they know what they’re doing. And the editors who want to work with them are going to hold them up to Mahy-like standards, since that’s an example of rhyming done extremely right that’s already out in the market.

As you can see, there are a lot of considerations to writing in rhyme. And finding a good end rhyme to shoehorn in there is just the first level. If you are at all curious, college poetics textbooks are always enlightening, even if you have to also invest in some toothpicks to prop your eyelids open. Long story short, poetry is an ancient art form that has tons of rules and ideas all its own. It’s a system. And if you’re going to bind yourself to a system, you better know the system. Within the system, you might just find a lot of freedom and creativity. Otherwise, if you don’t know it well or you’re just playing around with it because you think it’s what you have to do, it’s a set of handcuffs that will start to chafe pretty quickly. And it’s likely that you will not be truly competitive.

If you’re writing rhyming texts, don’t freak out. Just make sure you’re doing an excellent job. I mean, that’s good advice for any type of writing, or any pursuit, really, but I’ve found that it especially applies to getting rhyme past gatekeepers. Because rhyming PB texts often come from good, but misguided, intentions.

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3. Checklist for Self-publishing a Children’s Picture Book


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Assumption. I am assuming here that you’ve written a fantastic children’s picture book and the illustrations you’ve done or hired done are amazing. You’ve also assembled an amazing book using InDesign (recommended) or other software. This checklist takes up the process at the point where you have the files ready to upload. The checklist is useful whether you are producing a print book or an ebook, although some items may not apply in one or the other cases.
RedCover250x400-72

Double-Check the Book’s Production

Front Cover
Double-check spelling of everything.
Color reproduction of the art.

Back cover
Double-check spelling of everything.
Blurbs, quote or promo copy – do you have all the marketing material on the back cover that is needed? Any recent review quotes to add?

Copyright page
(Assumption: you want to sell this book to school libraries. If you only want to sell it as an ebook, then you only need to check the copyright date, since you probably won’t use an ISBN.)
Copyright date correct?
ISBN correct (if used)?
CIP correct? Are you using Publisher’s Cataloging-in-Publication data, which helps librarians catalog your book?

Interior
Check spelling, grammar and punctuation on every page.
Check position and reproduction of art on every page.
(Why are there 32 pages listed?)

  • p. 1____Text _____Art
  • p. 2-3____Text _____Art
  • p. 4-5____Text _____Art
  • p. 6-7____Text _____Art
  • p. 8-9____Text _____Art
  • p. 10-11____Text _____Art
  • p. 12-13____Text _____Art
  • p. 14-15____Text _____Art
  • p. 16-17____Text _____Art
  • p. 18-19____Text _____Art
  • p. 20-21____Text _____Art
  • p. 22-23____Text _____Art
  • p. 24-25____Text _____Art
  • p. 26-27____Text _____Art
  • p. 28-29____Text _____Art
  • p. 30-31____Text _____Art
  • p. 32____Text _____Art

Marketing and Metadata Materials

Before you upload files, you’ll need your marketing material ready. I usually create a one-page Sell Sheet that includes the following information.

Exact Title:
Subtitle:
Series Name and Volume of this book:
ISBN, ASIN, and price for each format:

Description
The description is the time to hook your reader. The first 50 characters should give enough information to interest a reader in your book. Limited html is allowed on many platforms, so I often prepare two versions, one plain text and one marked up for html. For Kindle, you have 4000 characters–which is a lot. Use a word processor that counts the number of characters and use all of this valuable real estate.

Categories
Depending on the platform used, you may be asked to provide two or three categories. You can refer to the BISAC categories as a guidelines, but each platform may have its own quirks for this.

1.
2.
3.

Keywords
To help the book buyer find your book, most platforms allow you to insert from 5-7 keywords. You should have these ready; see Amazon’s advice on keywords.

1.
2.
3.
4.
5.
6.
7.

Age Levels
Often a platform will allow you to specify the age range for the book’s audience. Don’t try to cover every age (ages 1-15). Instead, choose a 3-4 year range. Typical ranges are ages 4-8, ages 5-8, ages 6-8, ages 8-12, ages 9-12, ages 12-15, and so on.

File Size
If you plan to publish the ebook on Kindle, you should know the file size. Full color children’s picture books are often 4-8 MGs of data. Because Kindle charges a delivery fee of $0.15 in the US, you’ll want to know this to decide on pricing.

Price for Different Formats
If you upload to multiple platforms, you’ll likely want to be sure to keep the data the same across them. It helps to write out your prices; be sure to update this data whenever you change it on one platform.

Cover Files
While I’m preparing marketing materials, I also like to create multiple versions of my cover files. I label them with the size and the resolution, so it’s easy to find later. Here are typical sizes I create for a square picture book cover, 8.5″ x 8.5″ It’s simple to create multiple files when the Photoshop program is already open, and saves me time later. Usually, I create jpeg files, but sometimes, I’ll repeat for .png files.

  • Cover-2500×2500-300.jpg (This means the cover is 2500 px by 2500 px at 300 dpi.)
  • Cover-2500×2500-150.jpg (This means the cover is 2500 px by 2500 px at 150 dpi. Some like to also prepare files at 96 dpi or 72 dpi for use on the web.)
  • Cover-1000×1000-300.jpg
  • Cover-1000×1000-150.jpg
  • Cover-500×500-300.jpg
  • Cover-500×500-150.jpg
  • Cover-250×250-300.jpg
  • Cover-250×250-150.jpg

With the Sell Sheet complete, and the books cover and interior files ready to go, it’s time to upload. Good luck with your book!

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