What is JacketFlap

  • JacketFlap connects you to the work of more than 200,000 authors, illustrators, publishers and other creators of books for Children and Young Adults. The site is updated daily with information about every book, author, illustrator, and publisher in the children's / young adult book industry. Members include published authors and illustrators, librarians, agents, editors, publicists, booksellers, publishers and fans.
    Join now (it's free).

Sort Blog Posts

Sort Posts by:

  • in
    from   

Suggest a Blog

Enter a Blog's Feed URL below and click Submit:

Most Commented Posts

In the past 7 days

Recent Comments

Recently Viewed

JacketFlap Sponsors

Spread the word about books.
Put this Widget on your blog!
  • Powered by JacketFlap.com

Are you a book Publisher?
Learn about Widgets now!

Advertise on JacketFlap

MyJacketFlap Blogs

  • Login or Register for free to create your own customized page of blog posts from your favorite blogs. You can also add blogs by clicking the "Add to MyJacketFlap" links next to the blog name in each post.

Blog Posts by Tag

In the past 7 days

Blog Posts by Date

Click days in this calendar to see posts by day or month
new posts in all blogs
Viewing: Blog Posts Tagged with: wattpad, Most Recent at Top [Help]
Results 1 - 20 of 20
1. Wattpad Counts 150K Stories About Kim Kardashian in 2015

Millennials spend 13 billion minutes a month interacting on digital writing and reading community Wattpad, according to the site.

The site revealed its year end statistics today. During 2015, the site recorded more than 150,000 original story uploads on Wattpad tagged ‘Kardashian’.

This year the site also launched its annual awards The Wattys internationally for the first time. The site received more than 75,000 entries, which according to Wattpad makes it the world’s largest online writing contest. Kim Kardashian: Trapped in Her Own Game a fan fiction, based on a video game and on Kardashian’s life earned a Wattys Award.

Follow this link for more fun facts from the year.

Add a Comment
2. Jane the Virgin Team Publishes Short Novel on Wattpad

Add a Comment
3. Doctors Without Borders Joins Wattpad

Add a Comment
4. DC Entertainment Makes Vertigo Profile on Wattpad

Add a Comment
5. Wattpad Has a New Program to Help Writers Get Discovered

Add a Comment
6. Margaret Atwood on How Technology Shapes Storytelling: VIDEO

Add a Comment
7. Interview with Heather Demetrios: Serialized Novels, Social Media, and The Lexie Project

Hello everyone, Hannah here!

Recently, I have been contemplating what it means to serialize a novel. We wouldn’t have Charles Dickens without serial publishing – nearly all of his novels were serialized back in the day, when magazines published a chapter from stories like A Tale of Two Cities or Bleak House every week or month. Though we moved away from that form of novel publishing, websites like Wattpad have created a resurgence, particularly with YA stories.  Writers are able to publish one chapter or segment at a time and obtain reader input as the story progresses, quite possibly changing what the narrative may have otherwise been in a traditionally published format.

TheLexieProjectI was lucky enough to have Heather Demetrios, author of Something Real and I’ll Meet You There to name a few, answer some of my questions regarding her experiences with this form of publishing, based on her  serialized novel, The Lexie Project. If you’ve read Something Real by Heather then you’ll recognize some of the characters in The Lexie Project. Anyone considering launching a serialized or multi-platform project should take Heather’s answers to heart – she has put a lot of work and thought into the story and the social platform, and is ready and willing to share her lessons and expertise. Check out her interview below!

Me: First, tell us about The Lexie Project!

Heather: The Lexie Project is a young/new adult multi-platform story that is being written in real time with crowd sourcing. It’s a satirical look at reality TV and fame: think The Lizzie Bennet Diaries meets Clueless and Keeping Up With The Kardashians. My readers send me comments about what they hope Lexie will do in the future and I take that into consideration as I write. I also incorporate real life current events into the narrative, which takes it to unexpected and interesting places! I’m posting a chapter a week on Wattpad and on The Lexie Project website in addition to blogging as Lexie, tweeting as Lexie, and engaging with readers on Lexie’s other social media sites. I’ve hired an actress to play Lexie in videos and on Instagram. Lexie’s roommate is a YouTube star and so I’ve also hired another actress to play her and post videos. There’s even a podcast interview series with Lexie and “famed” celeb podcaster T.J. Maxxx. As you can see, the story very much incorporates our real life connection to social media and other forms of online media. All the social media and blogging is extra—the story reads as a complete novel on Wattpad itself, so for readers who don’t want to be online too much, they can still have full access to Lexie’s narrative.

Me: Something Real was traditionally published. The Lexie Project is a serialized web novel. What was it about a serial web platform that allowed you to tell this story in a way you couldn’t with traditional publishing?

Heather: I wanted the narrative to have the feel of reality TV and reflect the real-time life of a young celebrity. A novel takes lots of time to write and at least eighteen months between the time it sells and appears on bookshelves. Lexie is nineteen, very much enmeshed in our world of instant gratification fame. I wanted readers to get a sense of what her life is like, how she responds as things happen, whether that be an angry tweet using a hastag that is trending right now (like #SingleBecause) or selfie posted on Instagram. Lexie isn’t going to wait two or more years to tell you how she feels about something—she isn’t even going to wait an hour. In a way, we’ve all become our own biographers, curating our life story as we live it via our social media. Lexie’s doing the same.

Me: What should writers consider before choosing to serialize their own novels on a forum like Wattpad, versus attempting traditional or even self-publishing?

Heather: The first thing is that you don’t get paid writing a story this way and there’s no guarantee it will get picked up by a publisher down the road. Macmillan (my publisher for Lexie’s companion novel, Something Real) has been super supportive, but this project is not under contract with them—and I don’t know if it ever will be. I’m taking a risk here. Of course, I want the book to be published traditionally after I complete the online aspect of it. I think it has potential to do really well in that arena, as well. Not all readers are going to want to access Lexie’s story online. Plus, there’s the benefit of fun extras and editing and the other important things that go into a traditionally published, vetted book that readers who’ve already accessed Lexie online would like to have, as well. But I also see multi-platform storytelling as a part of publishing’s future and I want to get in on the ground level, be a maven of sorts.

Another major consideration writers should think about is the time a multi-platform project takes. Spoiler alert: it’s taking over my life. I currently have five books under traditional publishing contracts for which I receive advances to live off of. If I didn’t have those, I wouldn’t be doing this right now. Having those and Lexie…well, you can imagine how much sleep and free time I get.

Finally, your story has to work for a multi-platform project. Some stories aren’t best told this way. I mean, would you want to read M.T. Anderson’s Octavian Nothing this way? No. But you might want to read Feed like this. I have plans for a multi-platform sci-fi, but it’s going to look very different from Lexie. And I have plans for other novels—both adult and young adult—that are only going to be found in book form. You’ve got to do right by your story and characters first and foremost. The rest is gravy.

Me:Do you think the fact that you have been traditionally published provided the foundation for this project? Or is this something you could have done without first being traditionally published?

Heather: Frankly, I think starting this way would be a waste of time for any writer who hopes to be traditionally published and make a living off of their words. You do hear stories about publishers picking up books by Wattpad writers with a huge following, but the return on that investment—from what I’ve heard—isn’t always paying off for the publisher. That’s not to say you can’t break into publishing this way—I just wouldn’t bank on it. I think the fact that I’m traditionally published gives me an immediate fan base and readership. But even for me, it’s slow going. That’s part of why you can access the story both on Wattpad and Lexie’s website (which is a Tumblr platform). I knew my adult readers weren’t really on Wattpad and wouldn’t be super keen on learning how to navigate yet another social media site.

Me: What is the most important thing you have learned from this process? The biggest challenge you’ve had to overcome?

Heather: I’ve actually started a blog series called Lessons From Lexie, because I’m really interested in tracking this experience. It’s, as I often say, both the Wild West of storytelling and YA on crack. The biggest thing I’ve learned is that it’s going to take five times as long to do it as you think it would. You have to be on point like nobody’s business. There are so many things outside the story to keep track of, so if you’re not careful, it can be very easy to let the writing get lazy or to just go with the easiest or most sensational plot choices. My biggest challenge, then, has been not losing sight of crafting Lexie with the same care and attention on all story levels as I do with my other books. So far, so good—but it’s a lot of work.

Me: Finally, If you could give a writer planning to serialize his/her novel one piece of advice, what would it be?

Heather: Plan as much as you can and never put any writing out there that isn’t stellar. Usually, my readers don’t get to see my work until it’s been looked at by loads of readers, copy-edited, and vetted by gate keepers and my agent. My books go through a writing and editorial process that takes years. The chapters I post for Lexie—since I’m crowd sourcing and incorporating current events—get less than seven days. When you work this way, you’re putting your first draft out there, no matter how many betas you have or how much you revise your weekly installment. That takes a lot of hubris. You need strong, solid craft and experience. You also need to be deeply grounded in your story and characters. I had a whole novel—Something Real—to get me to where I needed to be with Lexie. So there’s a lot that has to happen behind the scenes before you get online. Multi-platform storytelling is not for the faint of heart or anyone who isn’t a perfectionist—so be warned.

 

All of Heather’s advice and wisdom is spot-on, so I want to thank Heather for taking the time to talk to our readers about serial publishing and The Lexie Project! You can find more information about Heather and her books on her website, listed below, or read The Lexie Project on Wattpad. Let me know your thoughts below!

HeatherDemetriosAbout Heather: When she’s not traipsing around the world or spending time in imaginary places, Heather Demetrios lives with her husband in New York City. Originally from Los Angeles, she now calls the East Coast home. Heather has an MFA in Writing for Children and Young Adults from Vermont College of Fine Arts and is a recipient of the PEN New England Susan P. Bloom Discovery Award for her debut novel, Something Real. Her other novels include Exquisite Captive, the first in the Dark Caravan Cycle fantasy series, I’ll Meet You There and the multi-platform serial novel, The Lexie Project. She is the founder of Live Your What, a project dedicated to creating writing opportunities for underserved youth. Find out more about Heather and her books at www.heatherdemetrios.com, or come hang out with her on Twitter (@HDemetrios) and any number of social media sites.

Add a Comment
8. Wattpad Promotes ‘Summer of Storytelling’

Digital reading and writing community Wattpad has launched a series of campaigns to promote the ‘Summer of Storytelling.’

As part of the effort, the social reading platform which has more than 40 million monthly users, is featuring live broadcasts with authors live on Periscope. The site is revealing the  #WhereIWrite schedule weekly on Twitter. Featured writers include: Jennifer Armentrout, Anna Todd Erin Latimer, Emily Lindin and Bel Watson.

The site is also hosting the 6thAnnual Watty Awards this summer. Authors can enter by tagging a story that they have written in 2015 with #wattys2015. Submissions are open through August 31, 2015. Follow this link for more details.

Add a Comment
9. Wattpad Adds SoundCloud Integration

Writers can now add an audiobook or a soundtrack to their eBooks published on the online writing community Wattpad. Wattpad has partnered with SoundCloud to integrate the audio platform into its app.

The new feature allows users to add audio files to their Wattpad stories. Users can create their own clips, or choose available audio from the SoundCloud library.

“Audio clips can bring stories to life. Wattpad writers can use sound effects to add impact to a story, narrate an excerpt, or share a playlist to entertain their readers in a new way,” statedd Tarun Sachdeva, head of product at Wattpad. “The integration of SoundCloud into Wattpad’s Android app means a richer storytelling experience for millions of people around the world.”

Add a Comment
10. who needs another dead novel?

Yesterday, a day of challenges and breakthroughs, I read just two things, briefly. The first was the James Wood essay in the October 20 New Yorker, "No time for lies," about the Australian novelist, Elizabeth Harrower.

I feel the need to share the entire first paragraph. If you are skimming, please read, at least, the last line.

The Australian novelist Elizabeth Harrower, who is eighty-six and lives in Sydney, has been decidedly opaque about why she withdrew her fifth novel, "In Certain Circles" (Text), some months prior to its publication, in 1971. Her mother, to whom she was very close, had died suddenly the year before. Harrower told Susan Wyndham, who interviewed her a few months ago in the Sydney Morning Herald, that she was absolutely "frozen" by the bereavement. She also claims to remember very little about her novel—"That sounds quite interesting, but I don't think I'll read it"�and adds that she has been "very good at closing doors and ending things.... What was going on in my head or my life at the time? Fortunately, whatever it was I've forgotten." Elsewhere, Harrower has cast doubt on the novel's quality: "It was well written because once you can write, you can write a good book. But there are a lot of dead novels out in the world that don't need to be written."

I don't know what these words do to you, but I am filled with melancholy as I read them. I am thinking about all the times we writers question our own work and purpose. How often we wonder if we are done in, or perhaps diluted. How greatly we fear this fate, of producing well-written dead novels. Bully for Elizabeth Harrower for being brave enough to name the fear. To care about the quality of the work she yields. To recognize that merely well written isn't good enough.

The second article I read yesterday was written by Alexandra Alter for The New York Timesan update on Anna Todd, the twenty-five-year-old erotica writer who "found inspiration in Harry Styles, the tousle-haired heartthrob from the British boy band One Direction." Todd shared her tale on Wattpad. Simon & Schuster has paid her a sweet six figures for the right to rebroadcast the Styles erotica under its Gallery imprint. The whole will be coming soon to a theater near you, thanks to Paramount Pictures.

Here is Todd, as reported by Alter, describing her process:

Then she found her calling — in the unlikely form of a baby-faced pop star. Ms. Todd started out as a reader on Wattpad in 2012, and quickly found herself spending several hours a day reading serialized fictional stories about One Direction. Last spring, she started writing her own story. “It took over my life,” she said.

With her husband’s support, Ms. Todd quit her job working at a makeup store counter to write full time. She updated “After” with a new chapter every day to meet readers’ demands and tapped out much of the book on her cellphone. She wrote for five hours a day and spent three hours trading messages with readers on Wattpad, Twitter and Instagram and drew on those comments to help her shape the story.

“The only way I know how to write is socially and getting immediate feedback on my phone,” she said.
One established, well-respected novelist pondering whether a book is alive enough, choosing to live quietly, without fanfare. A debut novelist tapping out a book on a phone based on a band, building a story according to Wattpad comments.

The bookends of my yesterday.

The ironies of publishing.

0 Comments on who needs another dead novel? as of 10/22/2014 8:55:00 AM
Add a Comment
11. Serializing Fiction: Wattpad


Read on Wattpad - Serialized Novel

From September 11, 2014 - October 30, 2014.
Read one chapter/day. Click on cover to read the first five chapters.

I am going to be serializing my novel, VAGABONDS: An American Fantasy, on Wattpad for the next 50 days.

Why Wattpad

Wattpad is a social media platform for readers and writers. Writers post stories and readers comment.
That’s almost enough reason right there to be on Wattpad:it’s a place where readers and writers connect.

The latest statistics say that 16.9 million readers find time to read at least 30 minutes/visit on Wattpad. These are not casual, glance at your website and five seconds later, they click off. When a reader finds a story that interests them, they read. They engage. They comment and vote up. Some call this the “YouTube of Writing.” Popular titles can have over 10M reads and more than 10,000 comments. WOW!

Science fiction, YA, and Fantasy. Over 20 genres are represented on Wattpad, but the most popular categories are science fiction, YA, and fantasy. VAGABONDS definitely fits the popular genre of fantasy, and should have appeal to teen readers. I describe it as a “Watership Down with armadillos.”

The platform provides statistics on how many people read each chapter. In other words, if you have a 50 chapter book and you lose readers after chapter 23–you have valuable feedback on when and where you went askew in your story.

2014 has been a year of experimentation for me. I’ve tried multiple ways to connect my books with the right readers and this seems like a reasonable thing to try. I’ll report in November how the month went. In the meantime–go to Wattpad and read the six chapters. Vote it up!

Add a Comment
12. I am now on Wattpad…

with the first chapters of SCARS, STAINED, and HUNTED up for you to read. Also some poems.

http://www.wattpad.com/user/CherylRainfield

2 Comments on I am now on Wattpad…, last added: 7/8/2014
Display Comments Add a Comment
13. Introducing Wattpad, where stories get told (read GOING OVER excerpts free)

It's amazing, all the things I do not know.

How to get rid of the embarrassing yellow-flower weed in my front lawn. How to stop breaking my fingernails just when they've reached their prettiest. How to make my new-fangled pottery vases stand up straight. How to remain focused on what actually matters in life, even as I stare down petty worries and ricocheting fears of the unjust.

Etc.

I also didn't know a thing about Wattpad—a free community in which readers can chat with writers—until my friends Sally Kim and Ali Presley of Chronicle Books whispered the news in my ear. There are all kinds of authors here, all kinds of books, all kinds of reading opportunities. And, like I said, it's free.

I am now, officially, a Wattpad-er, and here is my I don't even have a single follower yet Wattpad page. I'll be posting chapters of GOING OVER here over the next several weeks and interacting with any reader who sends a note or asks a question.

Take a look.

But also, while I have your attention, here is something wild: While exploring Wattpad on my own yesterday, I discovered this—a Wattpad story called Unrequited Love whose second chapter begins with words that this writer named Beth Kephart wrote.

That's here.

0 Comments on Introducing Wattpad, where stories get told (read GOING OVER excerpts free) as of 4/21/2014 10:09:00 AM
Add a Comment
14. e-publishing fiction

Crowd-sourcing an iOS publishing venture
Back in January 2009 I published a blog with the title Cellphone Novelists, discussing the new development of authors in Japan using cellphones to write and publish serial novels, some while commuting to work on the bullet train, and occasional total word counts up to and above 100,000 words.

 A similar development had gotten underway in Canada in 2006 when two tech entrepreneurs started Wattpad, a new website service envisioning a mobile reading app and hosting, initially, about 17000 public domain books. However, until the introduction of the iPhone and the Kindle, the Wattpad venture struggled to gain any momentum.   Thereafter, writers began to post original works with the app and it took off (Article by David Streitfeld, NY Times, 3/24/2014; quotes in this blog are from the NYTimes article).  "This is writing re-imagined for a mobile world, where attention is fragmentary," mused the reporter.  "Almost all our writers serialize their content," Allen Lau, Wattpad's chief executive said.  "Two thousand words is roughly 10 minutes of reading.  That makes the story more digestible, something you can do when standing in line."

The Wattpad app allows for reader comments, and for some authors these involve huge numbers, generally complimentary, since the author can moderate comments before they are published and can use the delete button to eliminate any brutish trolls.  For a conscientious author trying to keep up with responding to comments by fans, the task can be staggering.  One author reports 14000 unread messages pending in her Wattpad inbox.

One of the most popular Wattpad authors is Ali Novak, a 22-year old Wisconsin writer who has serialized four mobile novels.  Ms. Novak has been forced to limit her own involvement with her fans, some of whom apparently would like her to read samples of their work:
I am no longer taking reading/interview/trailer/cover requests, so all related messages will be ignored.  Sorry, but I just don't have the time.
A pullback that is quite understandable.  Ms. Novak's biggest hit, My Life With the Walter Boys--about a girl who moves in with a family of 12 sons--was published this month by Sourcebooks in revised and edited form as a paperback.  Ms. Novack reflects:
Since I was little, I've been obsessed with reading and collecting books.  I always dreamed of seeing my book in Barnes & Noble and picking it off the shelf and holding it in my hands.  That's one thing I could never do with Wattpad. 
Yes, there's something magical about hefting that physical, material thing that you've imbued with something of your own imagination, and to know it will continue to sit safely on your bookshelf even if your computer becomes obsolete, or the internet implodes into a black hole.


My recent e-book publication
Nonetheless, some accomplished authors have begun to publish exclusive e-book offerings. These authors have already made their mark in the traditional hard-copy publishing world, and include writers like Stephen King, and Neil Gaiman; consequently, I have been intrigued by the development.  Anyone who has gone down the road of submitting countless query letters with catchy hooks, brilliantly honed synopses or summaries, and sample pages, to literary agents or traditional publishing houses, whom these days may or may not even choose to acknowledge your submittal, might perhaps view the e-publishing opportunities as a liberating development.  The traditional gate keepers may have been displaced.

Of course, perhaps only a portion of what is e-published may have true literary quality, but the voting audience is much larger now, and one can hope that the good books will just as readily rise to the top.  I like the e-publishing idea and decided to give the experience a try with my most recent coming-of-age fiction, Leaving Major Tela.  It is already up in Kindle format at Amazon.  Click on the link in 'My Publications' at the top right corner of my blog for a visit to the Amazon page and a look inside the book.  I'll have a hardcopy edition ready at the same location shortly.




0 Comments on e-publishing fiction as of 3/31/2014 2:51:00 PM
Add a Comment
15. YA INDIE Carnival : Social Media…what works for you?

Carnivaltickets_003

Social Media, what works for you?

Relationships. It’s all about relationships. Social media is just our virtual pub or café or bookstore or our neighborhood park. It’s about introducing yourself, & maybe your dog and making friends. That’s really all it is for me. I try and help people out and people help me out all the time. When I have questions about things I get great advice and when someone has some good news we all celebrate.

I hang out where I feel the most comfortable, like in real life. Social media really isn’t any different. The cool thing about it is that you can make friends and even keep up a friendship that starts at a conference or vacation…where ever. It’s pretty cool to have friends all over the world and really cool to discover and read stories I might never have had the chance to without social media.

As an author, I’m most comfortable using Twitter ( @Laurawriting ) and Facebook. Facebook is a little harder for me. I’ve got two pages…one for my personal life and one for my readers and I try to keep them separate, but it’s a little like trying to take the chocolate out of a banana split LOL. So that confuses me a little, to be honest. I do love Pinterest because it’s so visual. My favorite boards are book swag I love, food that I love and of course the YA Indie Carnival :)  I wish I knew how to converse with my Goodreads fans better. I have an automatic feed which posts my blog posts there, but I find it a little more challenging to have a dialog with my fans there. I love discussing books and so I look forward to people who post with questions/comments about my books or reviews.

Social media is just the modern word of mouth. And that’s the way books have been recommended to readers for hundreds of years. It’s just more exciting now. But it is super confusing sometimes, especially for authors who are just getting into it. At UtopYA, I can’t remember the author, but she was so sweet and walked up to me and said she just didn’t know where to begin. I hear that a lot. The advice I gave when she asked me is the advice I heard when I was getting started. Pick one place, it doesn’t matter where, if Facebook feels good to you pick that, if it’s easier for you to post in 140 characters then use Twitter, if you’re visual maybe Tumblr or Pinterest is for you. Just pick one and use it and start to meet people the old-fashioned way in a high tech pub/café/bookstore/park :D Twitter confused the heck out of me when I first used it…I was like what is this thing? But it’s been a great way to meet amazing friends, whether they’re dog lovers, book bloggers, readers, other writers, artists, screenwriters…you name it. (hint: it’s all about the # hashtags :) )

I sat in on one of the panels and the fabulous Kallie Ross, an awesome YA Fantasy writer/incredible panel mediator/one smart cookie, mentioned that youtube is the most searched place on the Internet. So it’s a great place to make friends. I have a channel there and post videos I use in my research and my book trailers and follow channels that make me laugh, have something to do with food and books too. I definitely could do more with my channel. Click here to swing by sometime if you want to see how I use it.

Wattpad is another site that Amanda Harvard, talented author/incredible musician/and all-around fun person, talked about on one of the UtopYA panels. Loads of authors and readers love that site. I might get my feet wet there next. But, enough about my take…what works for you?

See what the other amazing carnis have to say about it too :) And check out YA Author Club for upcoming carnival topics!

1. Laura A. H. Elliott 2. Bryna Butler, author Midnight Guardian series
3. T. R. Graves, Author of The Warrior Series 4. Suzy Turner, author of The Raven Saga
5. Rachel Coles, author of Into The Ruins, geek mom blog 6. K. C. Blake, author of Vampires Rule and Crushed
7. Gwenn Wright, author of Filter 8. Liz Long | Just another writer on the loose.
9. Ella James 10. Maureen Murrish
11. YA Sci Fi Author’s Ramblings 12. A Little Bit of R&R
13. Melissa Pearl 14. Terah Edun – YA Fantasy
15. Heather Sutherlin – YA Fantasy 16. Melika Dannese Lux, author of Corcitura and City of Lights
17. Author Cindy C Bennett

0 Comments on YA INDIE Carnival : Social Media…what works for you? as of 7/12/2013 1:22:00 PM
Add a Comment
16. How it really feels to close a bookshop

Field's Wattpad profile page.

Field’s Wattpad profile page.

Bookseller Greg Field is an inspiration. While he closed the Sydney bookstore he has run for 10 years, Sunset Books, last week in the face of tough economic realities, Field has also posted the first third of his new mystery novel on global story sharing community Wattpad and launched an app business. His is a story that demonstrates what can be achieved as the book industry faces dramatic change, as he explains …

When did you decide to close Sunset Books, how long had you been pondering it, and what were the key reasons behind your decision?

The moment? I’m not sure when exactly but I knew things at the shop had to change by Christmas 2012. By January 2013 I knew it was over. The key reasons for closing my beloved Sunset Books were like this:

  • Given the rapid change in the publishing world recently I was keenly aware that my shop had to stay both relevant and profitable. It stayed relevant but it didn’t stay as profitable as it needed to be. Bookselling is damn hard work; it takes energy, passion, drive, intelligence and business skills just to stay afloat as a ‘bricks and mortar’ bookseller right now (well anytime actually – but right now is harder). I never made a loss as a bookseller but things were getting too hard for me to justify continuing. Bookshops are not public amenities, they have to make money – and mine was making less and less every year.
  • I wanted a change. I’m a person who embraces change and I’ve been working as a bookseller for over ten years now. I’m ready for new ventures – so bring it on!

What would you say to a friend who said they were planning to open and bricks and mortar bookstore in the current climate?

Not all bookshops are in the same position as mine. There’s still a place for relevant and profitable bricks and mortar bookshops in Australia. I have the greatest respect for the lovely people that front up at their bookshop’s every day and try to make ends meet. But – to repeat – bookselling is hard work and to succeed you have to be passionate and inspired. If they had the desire and the business plan right, then I would advise my friend to approach with caution. I would recommend they seriously consider both the state of physical retail and the state of publishing in Australia before sinking their ‘hard earned’ into a bookshop.

Did you consider running an online only version of Sunset? Or going into ebook sales? If not, why not?

I did briefly consider an online only version of Sunset but knocked back the idea because I’m not in love with my own brand. I inherited the name ‘Sunset Books’ from the previous owner and if I did go into an online only business I would consider starting a brand from scratch.

I tried ebook sales but found it difficult. There are a number of obstacles for the average bookseller wanting to morph into an ebook seller. Firstly, you’re taking on a massive market and numerous powerful competitors. Most bricks and mortar retailers need to learn new skills to create a successful online business. Even if they already have those skills, the nature of selling ebooks puts you toe to toe with marketing giants and there are issues surrounding both price (product and platform) and DRM which can inhibit success.

You’ve said you might consider opening another bookstore one day. Under what circumstances?

I’ve always loved dealing with people face to face, and one of the greatest joys for a bookseller is being able to assess a person ‘in the flesh’ and recommend an appropriate book. While search engines and social media are good ways to discover a new book, there is something very human and magical being able to have this type ‘real time’ interaction.

My personal opinion is that ‘bricks and mortar’ retail has to progress to a place where either:

  • Customers are prepared to pay a premium for the physical interaction and experience of browsing. (Currently I don’t think they are.)
  • Or, internet retailers have to expand to include physical experiences for their customers.

If I felt the business plan was viable, I would consider re-opening a physical bookshop under one or both of those circumstances.

You had some fun with the closing down sale by updating us all via social media on which books were last to sell. Did this help boost sale sales? Were there some surprises?

Ummm, no, I don’t think it helped boost sales. But it did help me stay sane and not yell at people when they walked in wild eyed and started the inevitable set of ‘but why’ ‘you can’t’ what’ll I do now?’ ‘what’ll you do now?’ ‘the internet is killing us all’ conversations.

The Twitter hashtag #lastbookstanding was really just a distraction for me as things came to an end. Predictably, children’s books sold out early. I was interested to see that hardcore reference books (dictionaries, etc) sold out even before children’s. I thought Google had killed most of that – but no… not yet.

I was shattered when my two long term favourites (a dog eared Robert Pattinson bio and ‘Your Horoscope 2011’) were knocked out of the running on the last day. For the record, I was left with only three titles on my ‘everything one dollar’ final day: ‘Top Stocks 2010’, Cliff Notes for Shakespeare’s ‘The Tempest’ and Drama Classics Notes for Ibsen’s ‘The Dolls House.’ I assume the last two were not on this year’s syllabus.

What will happen to Sunset’s social media channels now?

I’ve switched my Twitter handle from @sunsetbooks to @GregPField and I’ll close down the shop’s Facebook page.

You’ve been an early adopter of new technologies (social media, apps etc) while bookselling. Has this played a role in your decision to move on?

I guess so, I’m excited by the possibilities opening up via the ‘digital revolution’.

How did Lazy Dad Studios come about? Any upcoming apps we should know about?

Lazy Dad’s was the result of my quest to create an app. I started investigating ebooks about the same time I got my first iPhone and I immediately realised ebooks could be apps and vice versa. From that point I’ve used many apps and started investigating how to build them.

Recently, I got together with an old uni friend of mine who is now a full time coder and we started Lazy Dad Studios. Our first app, Words4Cards is about to be released, it’s a collection of occasion appropriate quotes and sayings categorised into ‘Funny Birthday’ ‘Inspirational Birthday’ ‘Get Well Soon’ etc. Each quote has a direct link to Twitter, Facebook and email. Just for fun we also threw in a ‘shake for random’ feature which ended up working like ‘Magic 8 Ball’ except instead of – ‘concentrate and ask again’ you get Shakespeare or Oscar Wilde.

You’ve used Wattpad to publish your novel Death on Dangar Island. Why Wattpad? How have you found it as a platform for promoting your work?

I’ve posted the first third of Death on Dangar Island on Wattpad so far. Posting publicly has helped me focus on editing the manuscript to the best of my ability. I love writing and hate editing, so I can get lazy when it comes to going over my work and tightening it up. Posting on Wattpad in small sections helps me get through that.

The story is a murder mystery and I would love people to start reading it and trying to figure out who the killer is, but promoting my work and building a platform using Wattpad is actually secondary at this stage. The user interface on Wattpad is good, they make it easy to post and edit your story. I think of it as a working version of the manuscript available for public scrutiny and comment.

Are Lazy Dad Studios and writing your main gigs these days? Any other work/projects on the cards?

Yes, at the moment. I have some ideas about the future of book retailing that I would be interested to work on down the track.

I reckon booksellers are exactly the kinds of people who can succeed in the world of digital publishing. Would you agree, and if so, why?

Experienced booksellers could make ideal digital publishers; they have business skills, the marketing skills and an eye for a decent book. Many traditional booksellers would have to make an adjustment to the digital world if they wanted to participate, although there are some I can think of that would be ideally suited to the role.

Many of us feel torn between lamenting the demise of the book world we’ve known and loved, yet embrace emerging opportunities in the sector.  What will you miss the most about your ten years running Sunset, and what do you look forward to most about this brave new era in your life?

The smell of the place, the splendid, slowly moving panorama of covers and titles. Friendly customers sauntering through, stopping every now and then to inspect a title that’s taken their fancy. Little children laughing with glee as they run through the doors. The warm, intelligent people that have been my colleagues and peers. That’s the good stuff.

I look forward to working hard at something fresh and new and to the challenges and opportunities that arise from my current projects.

(Phew – that was a cathartic experience.)

 

 

Add a Comment
17. Wattpad Counts 10 Million Uploads

Digital publishing community Wattpad now counts ten million uploads.

Members of the community upload one million new pieces on a monthly basis. Back in August 2011, the site reached one million site users. Several Wattpad writers, including book blogger Brittany Geragotelis and UK novelist Beth Reekles, have landed book deals with traditional publishing houses.

In an email announcement, product marketing manager Amy Martin shared the company’s next goal: “Given current growth rates we’re only looking at another three years until we reach 129 million uploads. That’s our next target because according to engineers working on the Google Books project it’s the total number of unique books that have been published worldwide since the advent of printing.”

New Career Opportunities Daily: The best jobs in media.

Add a Comment
18. Meet The GennY 2012 Finalists: Part 2

The GennY Award recognizes best practices of those who have applied new and innovative techniques to connect and communicate with youth. The 2012 award will be given to one exceptional marketing campaign at the Millennial Mega Mashup next week, but... Read the rest of this post

Add a Comment
19. GennY Award 2011 Finalists: Part 1

The GennY Award honors brands and companies that use new and innovative techniques to reach Millennials. Each of the campaigns highlighted below is a finalist for the 2011 Award, demonstrating the brands’ and companies’ deep knowledge of what... Read the rest of this post

Add a Comment
20. Ypulse Interview: Nina Lassam, WattPad

Today's Ypulse Interview is with Nina Lassam, marketing director for WattPad, "The World's Most Popular eBook Community." With over 600,000 original works available on the site — from poetry to romance to YA fiction — WattPad encourages... Read the rest of this post

Add a Comment