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Viewing: Blog Posts Tagged with: Emotion Thesaurus Guide, Most Recent at Top [Help]
Results 1 - 18 of 18
1. How To Share Your Protagonist’s Deepest Feelings With Readers

As writers know, the goal of any book is to make the reader FEEL. We want them to empathize with our characters, feel pulled in by the events and become immersed in the story. When a reader’s experience is emotional, it becomes meaningful, transcending mere entertainment.

Characters are the emotional heart of a story. Why? Because through them, writers can remind readers of their own emotional past.  It becomes an intimate, shared experience that bonds them together.

violenceSure, readers have probably never been terrorized by a serial killer, vampire or demon in their own lives, but they know what it is to feel terror. Likewise, a roguish yet handsome highwayman has likely not pursued them in a roar of love and lust, yet they know what love and lust feel like.

As people, we have an unending spectrum of emotional experiences. We know sorrow and confusion, humiliation, fear and pride. We have experienced satisfaction, confidence, worry and dread. As writers, it is up to us to convey these feelings through our characters so that our description awakens deep and meaningful memories within readers.

Showing what a character is feeling can be difficult for writers. Here are 3 tips to help ensure readers share the character’s emotional ride:

1) Prime your readers

depression1Spend a bit of time early on showing what has led to your character’s emotional sensitivity. Let’s say themes of betrayal are key to your book & the character’s ‘dark moment.’ If you alluded to a past betrayal by the main character’s mother in a scene before this point, then your heroine seeing an old toy from her childhood will become an instant trigger for those past feelings.

2) Focus on what causes the emotional reaction

Sometimes the best way to bring about an emotional moment is to describe what is causing the feeling. For example, let’s say Alexa likes Ethan, the boy next door. She is trying to work up the courage to show him she wants to be more than friends when she spots her rival Jessica at his locker. If you describe how Jessica touches his arm when she laughs, steps closer as he speaks, fiddles with her low necklace to draw his attention to her cleavage, etc. then your reader will feel that jealousy build even without showing Alexa’s thoughts or physical cues.

3) Think about how you might feel

If you are drawing a blank on how to show what your character is feeling, think about how the emotion you’re trying to describe makes you feel. Dig into your past to a time you felt embarrassed, or angry, frustrated, excited…whichever emotion is the one your character is currently facing. What sort of thoughts went through your head? What did your body do? Did you openly show how you felt through gestures and body language, or did you try to hide it?  Then, decide if some of your experience can be adapted to your character. Emotion is strongest when it comes from a place of truth.

For more tips on emotional showing, have a peek through your Emotion Thesaurus, or browse the tutorials and expanded Emotion Thesaurus (15 new entries) at One Stop for Writers.

 

Image 1: Republica @ Pixabay
Image 2: PDPpics @ Pixabay

The post How To Share Your Protagonist’s Deepest Feelings With Readers appeared first on WRITERS HELPING WRITERS™.

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2. The Emotion Roller Coaster: Why Characters Resist Change

I’m reading this fascinating book right now about the human brain (yes, really!) that details how our gray matter works, and how we can evolve ourselves through concentrated intention and awareness. One of the terrific nuggets is the belief that every emotion, good or bad, sends a flood of chemicals through the body, and that repeated “doses” of this cocktail turns our brain into a bit of an addict, making it hard to break an emotional habit should we wish to.

brainWhat does this mean? Well, if you are trying to claw past feelings of low self-worth brought on by past trauma, or you’re determined to think positively and fight the cloud of pessimism that always seems to envelope you, your brain may actually work against you. Why? Because you’re denying it the rush of chemicals it’s gotten used to. So, craving a hit, it hammers your mind with defeatist thoughts (you’ll never be good enough, so why try? or, someone else would have handled that better) which encourage you to “give in,” and feel the very thing (emotion/chemical mix) you’re trying to avoid.

dead flowerAnyway, this is an oversimplification so I recommend reading the book, but it got me thinking about WHY change is so hard for us, and therefore our characters as well.

First off, change is HUGE.

It triggers an emotional response because we need time to process it. In essence, we’re giving up one idea for something else. It’s the death of one thing, and the birth of another.

Because of this, characters facing change may experience the 5 Stages of Grief:

SHOCK & DENIAL:

What? I don’t need to change! Everything’s fine, F-I-N-E.

ANGER: 

How dare you tell me I must change! I’ll cut you, I swear.

DEPRESSION: 

My life is over–nothing will ever be the same. I am losing who I am. #cuewallowing

BARGAINING: 

But…what if I just do X? That’s good enough, right? Come on, help a bro out. 

ACCEPTANCE: 

Well, this is the new normal I guess. Better get on with it.

And, in some circumstances, characters will skip the queue and go right to Acceptance, because the change represents something they have longed for or really need. They may feel RELIEF, GRATITUDE or even EXCITEMENT.

 

But much more often, characters resist, creating a beautiful tug-of-war between Inner Motivation and Inner Conflict, which adds story tension.

Here are some of the common reasons people (and therefore characters) fight change:

Comfort Zone Issues (FEAR)

One of the biggest reasons to resist is our need to maintain the status quo. The comfort zone is known and safe. We like it here. Sure, it’s not perfect, and sometimes it may feel like we’re in a rut, but we’re used to it and know how things works. But…out there in the badlands? Who knows what kind of clown-crazy goes on. Maybe it’s better, but maybe it’s worse. We just don’t know, and neither do our characters, and flight-or-fight instincts can push us to pick what we know over what we don’t.

Threats To The Status Quo (RESENTMENT)

Remember that epic party you threw when your parents went out of town, but then the cops came and busted it up? Okay, well maybe you don’t, but either way, no one likes it when someone or something messes up a good thing. If there’s a threat to your character’s dominance, authority, or control, it’s rarely well received. Your character may not only oppose the change, they might fight back, hard.

conflictIt Upsets Personal Autonomy (ANGER)

Many of us want to carve our own path, so when someone shows up to tell us we can’t, it causes serious friction. Characters will also naturally resist change if it means giving up freedom or control, unless they are self-aware enough to see it makes sense for the greater good.

It Requires A Leap Of Faith (UNCERTAINTY)

When it comes to our well-being, we want to glimpse the end zone or see data points before making big decisions that affect not only us but possibly others we care about as well. And, like us, if a proposed change has too many unknowns, or could have unmapped side effects, most characters will adopt a “wait and see” mentality and delay decisions, hoping more information will be forthcoming and allow them to make a more informed choice.

A Lack of Confidence (SKEPTICISM)

Sometimes a change isn’t bad, but the plan in place or the person manning the helm is. If a character doesn’t have faith in the leader or feels the plan is somehow fundamentally flawed, they will resist change…especially if they have a better idea on how to move forward.

Painful Past Lessons (RELUCTANCE & DREAD)

Sometimes change is a merry-go-round, and characters who have ridden this particular ride before and it didn’t end well are reluctant to saddle up again. The deeper the pain, the more resistance the character will display. Wounds are powerful and can easily override logic, leaving characters blind to an important truth even if it is staring them in the face.

Change isn’t easy…and often comes at a price

If you’d like help planning your character’s emotional roller coaster as they navigate a change arc, you may find our Story Map tool at One Stop For Writers really helpful. And while you’re there, check out the Emotion Thesaurus and the 15 new entries we’ve added to it.

AFGM_One Stop ExampleHappy writing!

 How does your hero or heroine resist change? Let me know in the comments!

 

Image 1: Geralt @ Pixabay
Image 2: Wenphotos @ pixabay
Image 3: PublicDomainImages @ pixabay

 

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3. 35 Posts To Help Writers Elevate Their Craft And Marketing Skills

thumbs upA friend of mine asked me for a list of posts that I would like shared online (how nice, right?) and it prompted me to visit my website stats to see what posts were the most popular with those who visit.

This in turn led to the bright idea that instead of just sending her the list, I should share it here, too!

If you are looking for helpful posts in different areas of writing and marketing, these TOP 5 LISTS are ones visitors seem to enjoy the most. If you find any of them especially helpful, feel free to pass them on to others, too. :)

CHARACTERS

The Four Types of Character Flaws

Personality Traits: Building a Balanced Character

Lessons From James Scott Bell: Characters That Jump Off The Page

Finding Your Character’s Weakness

The Subtle Knife: Writing Characters Readers Trust But Shouldn’t

EMOTIONS

Hidden Emotions: How To Tell Readers What Characters Don’t Want To Show

Writing Emotion: Does Your Hero Shrug, Smile & Frown Too Much?

Writing Extreme Emotion Without The Melodrama

Show, Don’t Tell: Revealing True Emotion In Dialogue

3 Steps to Taking Your Character Further and Deeper With…Anger?

EMOTIONAL WOUNDS

Understanding Character Wounds: A List Of Common Themes

How To Uncover Your Character’s Emotional Wound

Emotional Wounds Thesaurus

Why Is Your Character’s Emotional Wound So Important?

How Your Hero’s Past Pain Will Determine His Character Flaws

CHARACTER ARC (MOTIVATION, GOALS, GROWTH)

Planning a Novel: Character Arc In A Nutshell

5 Surprising Ways Regret Can Deepen Your Hero’s Arc

The Importance of Psychological Development in Character Growth

How Your Character’s Failures Can Map A Route To Self-Growth

The Connection Between Emotional Wounds and Basic Needs

STRUCTURE & TECHNIQUE

Writing Patterns Into Fiction: Scene and Sequel

Story Midpoint & Mirror Moment: Using Heroes’ Emotions To Transform Them

James Scott Bell: The “Write From The Middle” Method

5 Important Ways to Use Symbolism in Your Story

Inside One Stop For Writers: Unique Templates & Worksheets

MARKETING

A Book Marketing Truth Few Experts Will Admit

5 Steps To Find Your Book’s Ideal Audience

Creative Book Launches That Command Attention

Need Online Exposure? Asking Bloggers For Help

Marketing For Introverts

OUR TOP POSTS LOCATED ON OTHER BLOGS

How To Research Your Book Smarter, Instead of Harder

Eight Ways To Make Your Character More Plausible

The 7-Step Business Plan For Writers

Flaws, Emotional Trauma & The Character’s Wound

Brainstorming The Hero Before You Start Writing

Hopefully there are a few post here that catch your eye and can help you with whatever you are currently wrestling with.

And what is the #1 visited page on our site?

TOOLS FOR WRITERS

There’s a reason for it too…if you haven’t visited, I recommend you do. There are many free tools and handouts that have been downloaded well over 50,000 times.

Happy writing, all!

Image: carloscuellito87 @ Pixabay

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4. Grow Reader Empathy By Showing Your Protagonist Feeling Vulnerable

As writers, we all want to encourage a powerful bond to form between our audience and the protagonist so that readers care about the hero or heroine and root for them to succeed. How we do this is through empathy, which is a feeling of understanding and connection that comes about when we successfully put the reader into the character’s emotional shoes.

The Power of Vulnerability

brokenVulnerability is a necessary element to building empathy, but like all powerful things, it is a blade with two sides. On one hand, as people, we connect to displays of vulnerability because it gives us a glimpse at what lies beneath the mask a person wears day-to-day. When someone reveals a truth, an emotion, a deep belief or their biggest fear, they expose their heart to someone else. The willingness to be vulnerable (a necessary ingredient for love and intimacy, for example) is about saying, “this is who I am. I am sharing this real self with you.” It is self-acceptance and courage at the highest level, the purest form.

But vulnerability means being open, and that means risk. We’re going out on a limb, opening ourselves to whatever comes. Pain. Emotional wounds. Judgement, blame, criticism, rejection, humiliation, exploitation, and a host of other things no one wants to feel. This is why it is human nature for people to try to avoid feeling vulnerable and to act strong, even when we are not.

To create credible characters, we want to mirror the real world. This means that like real people, most characters will resist showing their vulnerable side, too.

Do you see the conundrum here? We need to show readers our character’s vulnerable side to help empathy form, but as mirrors of real people, the character will fight us, refusing to let down their guard and acknowledge their soft spots. What a head trip, right? Here we thought we authors were in charge, but nope.

Luckily, authors tend to be, er, sneaky. (Okay, okay, manipulative.)

When our characters are being all alpha tough and refusing to let people in, we can turn once again to the real world for help. Some situations just make a person feel vulnerable. There’s no choice. So, if we identify “universal triggers” for vulnerability, it won’t matter how stubborn our characters are. Simply by deploying a trigger, we’ll be able to place them in a situation that leaves them feeling exposed.

Through their actions, their thoughts and by making them look within at their greatest fears, readers will see a POV character’s soft side. Better still, because these are real world events, readers themselves will know exactly how the situation can lead to that feeling of vulnerability.

Here are some ways to make your character feel – and appear – vulnerable, whether they want to or not.

Through not knowing what will happen next.

vulnerablePeople crave control, of having  power over what the future will bring. Take that away and you are left with the feeling of not knowing, of having no influence or say in the outcome. By placing the power in another’s hands through choices, actions and decisions, you rob your character of control. The resulting feelings of frustration, anxiety and even despair are all ones that reinforce vulnerability. Readers have all felt a loss of control at some point and so will deeply identify with the character’s range of feelings.

Through the mistakes they make.

Despite our best efforts, we all make mistakes. Not only do we hate it when one happens, we tend to beat ourselves up about it, growing frustrated and disappointed for not being smarter, stronger or better. Characters who make mistakes feel authentic, and it humanizes them to readers. Besides, mistakes create great plot complications & conflict!

Through personal failures.

Not succeeding at what one has set out to do is one of the most heartbreaking moments an individual can experience, and it is the same for our characters. A hero’s personal failure, especially one that has repercussions for others, is one way to break down those steel walls and show our hero as vulnerable and human.

Through a death or loss.

A deep, personal loss is never easy. Often a person only realizes what they had or what something meant when it’s gone. Again, this is a universal feeling, something all readers can identify with. Written well, seeing the hero experience loss will remind readers of their own past experiences. Death is final, but other losses can be potent as well. The loss of hope is particularly wounding.

By having one’s role challenged.

Whatever the character’s role is (be it a leader, a provider, a source of comfort , etc.), having it challenged can be devastating. Roles are tied to one’s identity: the husband who loses his job may no longer be able to provide for his family. The leader who made a bad decision must witness the resulting lack of faith from his followers. The mother who fails to keep her child safe feels unsuited for motherhood. When a role is challenged in some way through choices or circumstances, it creates self-doubt, making the character feel vulnerable in a way readers identify with.

By casting doubt on what one believes.

Each person has set beliefs about the universe, how the world works, and the people in it, allowing them to understand their place in the big picture and instilling feelings of belonging. When knowledge surfaces that puts trusted beliefs into question, the character suffers disillusionment, a powerful feeling that can make them feel adrift in their own life.

Disillusionment is an emotional blow and everyone has suffered one at some point. This can be a good way to trigger that feeling of shared experience of vulnerability between character and reader.

By experiencing fear or worry for another. 

This ties into that loss of control I mentioned above, because one directly or indirectly has a lack of influence over circumstances affecting a loved one. Fear and worry can also create road blocks about how best to proceed. It’s one thing to take risks that only affect oneself, and another to take risks that will impact others. The paralysis a person feels over what decision to make when it impacts relationships is an experience readers understand.

By having one’s secrets brought out in the open. 

Secrets are usually hidden for a reason and are often the source of guilt or shame. When one’s secrets are revealed, the character is stripped of their security, and they believe others will view them differently as a result. Readers can empathize with this raw feeling of being exposed. (This link has lots more information about secrets.)

Pageflex Persona [document: PRS0000046_00058]Showing vulnerability is all about emotion, so if you have it, pull out your Emotion Thesaurus the next time you want to find a unique way to show, not tell, that feeling of being exposed.

As you can see, there are many other ways to bring out a character’s vulnerable side. What techniques do you use on your cast of characters?

 

Image 1: Foundry @ Pixabay
Image 2: RossandZane @ Pixabay

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5. Planning a Novel: Character Arc In A Nutshell

It’s NaNoWriMo Season, and that means a ton of writers are planning their novels. Or, at the very least (in the case of you pantsers) thinking about their novel.

Whether you plot or pants, if you don’t want to end up in No Man’s Land halfway to 50K, it is often helpful to have a solid foundation of ideas about your book. So, let’s look at the biggie of a novel: Character Arc. If you plot, make some notes, copious notes! If you pants, spend some time mulling these over in the shower leading up to November 1st. Your characters will thank you for it!

Are you excited? I hope so. You’re about to create a new reality!

Can you imagine it, that fresh page that’s full of potential? Your main character is going to…um, do things…in your novel. A great many things! Exciting things. Dangerous things. There might even be a giant penguin with lasers shooting out of its eyes, who knows?

But here’s a fact, my writing friend…if you don’t know WHY your protagonist is doing what he’s doing, readers may not care enough to read beyond a chapter or two.

The M word…Motivation

It doesn’t matter what cool and trippy things a protagonist does in a story. If readers don’t understand the WHY behind a character’s actions, they won’t connect to him. We’re talking about Motivation, something that wields a lot of power in any story. It is the thread that weaves through a protagonist’s every thought, decision, choice and action. It propels him forward in every scene.

Because of this, the question, What does my character want? should always be in the front of your mind as you write. More importantly, as the author, you should always know the answer.

Outer Motivation – THE BIG GOAL (What does your character want?)

ONE STOP Worthy GoalsYour character must have a goal of some kind, something they are aiming to achieve. It might be to win a prestigious award, to save one’s daughter from kidnappers, or to leave an abusive husband and start a new life. Whatever goal you choose, it should be WORTHY. The reader should understand why this goal is important to the hero or heroine, and believe they deserve to achieve it.

Inner Motivation – UNFULFILLED NEEDS (Why does the protagonist want to achieve this particular goal?)

ONE STOP Character MotivationFiction should be a mirror of real life, and in the real world, HUMAN NEEDS DRIVE BEHAVIOR. Yes, for you psychology majors, I am talking about Maslow’s Hierarchy of Human Needs. Physical needs, safety and security, love and belonging, esteem and self-actualization are all part of what it is to be human.

If you take one of these needs away, once the lack is felt strongly enough, a person will be DRIVEN to gain it back. The need becomes so acute it can no longer be ignored–it is a hole that must be filled.

If someone was threatening your family (safety and security) what might you do to keep loved ones safe? If each day you went to a workplace where you were treated poorly by your boss (esteem), how long until you decide to look for a new job? These needs are real for us, and so they should be real for our characters. Ask yourself what is missing from your character’s life. Why do they feel incomplete? The story becomes their journey to fill this lack.

One Stop Raise The StakesOuter Conflict – THE WHO or WHAT (that stands in the way of your hero achieving his goal)

If your story has an antagonist or villain, you want to spend some solid time thinking about who they are, why they’re standing in the hero’s way, and what motivates them to do what they do.

The reason is simple…the stronger your antagonist is, the harder your hero must work to defeat him. This also means the desire of achieving the goal must outweigh any hardship you throw at your hero, otherwise he’ll give up. Quit. And if he does, you’ll have a Tragedy on your hands, not the most popular ending.

Our job as authors is to challenge our heroes, and create stakes high enough that quitting isn’t an option. Often this means personalizing the stakes, because few people willingly put their head in an oven. So make failure not an option. Give failure a steep price.

The problem is that with most stories, to fight and win, your character must change. And change is hard. Change is something most people avoid, and why? Because it means taking an honest look within and seeing one’s own flaws. It means feeling vulnerable…something most of us seek to avoid. This leads us to one of the biggest cornerstones of Character Arc.

Inner Conflict – The STRUGGLE OVER CHANGE (an internal battle between fear and desire, of staying chained to the past or to seek the future)

To achieve a big goal, it makes sense that a person has to apply themselves and attack it from a place of strength, right? Getting to that high position is never easy, not in real life, or in the fictional world. In a novel, the protagonist has to see himself objectively, and then be willing to do a bit of housecleaning.

What do I mean by that?

Characters, like people, bury pain. Emotional wounds, fears, and vulnerability are all shoved down deep, and emotional armor donned. No one wants to feel weak, and when someone takes an emotional hit after a negative experience, this is exactly what happens. They feel WEAK. Vulnerable.

The Birth of Flaws

What is emotional armor? Character Flaws. Behaviors, attitudes and beliefs that a character adopts as a result of a wounding event. Why does this happen? Because flaws minimize expectations and keep people (and therefore their ability to cause further hurt) at a distance. But in doing so, flaws create dysfunction, damage the protagonist’s relationships and prevent his personal growth. And due to their negative nature, flaws also tend to get in the way, tripping the character up and prevent him from success.

Facing Down Fear

Fear, a deeply rooted one, is at the heart of any flaw. The character believes that the same painful experience (a wound or wounds) will happen again if unchecked. This belief is a deeply embedded fear that blinds them to all else, including what is holding them back from achievement and happiness.

To move forward, the protagonist must see his flaws for what they are: negative traits that harm, not help. He must choose to shed his flaws and face his fears. By doing this, he gains perspective, and views the past in a new light. Wounds no longer hold power. False beliefs are seen for the untruths they are. The character achieves insight, internal growth, and fortified by this new set of beliefs, is able to see what must be done to move forward. They finally are free from their fear, and are ready to make the changes necessary to achieve their goal.

Why Does Character Arc Hold Such Power Over Readers?

This evolution from “something missing” to “feeling complete” is known as achieving personal growth in real life, which is why readers find Character Arc so compelling to read about. As people, we are all on a path to becoming someone better, someone more whole and complete, but it is a journey of a million steps. Watching a character achieve the very thing we all hope to is very rewarding, don’t you think?

Need a bit more help with some of the pieces of Character Arc? Try these:

Why Is Your Character’s Emotional Wound So Important?

Emotional Wounds: A List Of Common Themes

The Emotional Wound Thesaurus

The Connection Between Wounds and Basic Human Needs

Flaws, Emotional Trauma and The Character’s Wound

Make Your Hero Complex By Choosing The Right Flaws

Explaining Fears, Wounds, False Beliefs and Basic Needs

Logo-OneStop-For-Writers-mediumAnd did you know…

The bestselling books, The Emotion Thesaurus, The Negative Trait Thesaurus and The Positive Trait Thesaurus are all part of One Stop For Writers, along with many other upgraded and enhanced description collections?

You can also access many workshops and templates to help with Character Arc, or take our Character Wound & Internal Growth Generators for a spin.

Are you NaNoing this year? How is your Character Arc coming along? Let me know in the comments!

 

 

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6. Inside One Stop For Writers: Our Descriptive Thesaurus Collections

It’s One Stop For Writers launch week, and we are celebrating up a storm! Have you entered for one of seven 1-Year Subscriptions to One Stop For Writers, or the Pay-it-forward Education Gift for a workshop seat in writing coach Jami Gold’s terrific online class? If not, follow this link for all the details, and good luck!

FleuronAs some of you know, the heart of One Stop For Writers is our signature Descriptive Thesaurus Collection. Visitors to this blog (and The Bookshelf Muse before it) have watched Becca and I create highly-sensory, real-life description lists for many different areas (Character Emotions, Settings, Symbolism and Weather, just to name a few.) Delving deep to understand these aspects of description allows us to write rich, compelling stories. So, when writers asked us to, we started turning a few into books.

Now we’re writers, and we love books! But the list format we use isn’t always an easy read in digital format, and often requires a lot of scrolling to see an entire entry. We knew there had to be a better way.

Lucky for us Lee Powell, the creator of Scrivener for Windows, is a genius. He could see how the right medium would turn our thesaurus collections into a top notch resource for writers that would be super easy to use.

setting thesaurus(click to enlarge)

At One Stop, each thesaurus is neatly organized and entries are easy to view. A Helpful Tip guides writers into thinking about how an area of description can be woven into the story to do more, and show more. There’s a tutorial for each thesaurus as well, helping writers understand the power of specific detail and how it can be used in the story for maximum effect.

Police Car Entry

(click to enlarge–a partial screenshot)

Setting is a big area of description. So much more than a backdrop for a scene, it is loaded with opportunities to convey mood, foreshadow, and act as a tuning fork for symbolism and theme. And that’s just to start! Using sensory details when describing your character in a specific location is important for pulling readers into the story.

You might be wondering how authentic the description is for each of our Setting entries. Well, whenever possible, Becca and I would visit the location ourselves so we could observe the sights, smells, sounds, textures and tastes first hand. The entire Setting Collection (once it is finished) will be around 250 entries. That’s a lot of research.

arrestedIt wasn’t easy to visit some locations, but we were determined. As you can see in this photo…well, sometimes we had to go to great lengths to get exact detail.

(In case you were wondering, it is rather terrifying being arrested, even when it involves being set up by relatives with connections so you can get the “full experience” of being handcuffed and put into the back of police car!)

So, let’s just say the details in this particular entry are very accurate. If you like, swing by One Stop and check it out for yourself!

 

Before you head off with the rest of your day, there’s one more cool thing happening:

March to a Bestseller IIIMarch To A Bestseller’s One-Day sale. This is where you can get a kindle copy of many great writing craft books (INCLUDING The Emotion Thesaurus) for .99 cents each. Yep, a buck! There are many great authors participating such as K.M. Weiland, Mary Buckham, Bryan Cohen, Jessica Bell and more, so if you’re looking to beef up on your writing skills, now’s the time.

Pageflex Persona [document: PRS0000046_00058]I don’t anticipate The Emotion Thesaurus: A Writer’s Guide to Character Expression
will be priced at .99 cents again, so if you have a writing partner or critique group who doesn’t yet have our resource, feel free to let them know.

Click to tweet: Love The Emotion Thesaurus: A Writer’s Guide To Character Expression? Today it’s only .99 cents: http://ctt.ec/U2KoC+ #amwriting

Also-ALSO,

Becca is over at Kristen Lamb’s (she is a national treasure–I hope you are all following this blog!) discussing Making Story MAGIC—How To Bring the Elements All Together. Feel free to check it out!

And I am over at Romance University discussing How Characters Often Resist Attraction in Romance, and How To Show Their Body Language Struggle (plus I’m sharing some great body language cheat sheets for HIM and HER!)

Happy writing,

Angela

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7. Unique Writing Resources: Helpful Checklists and Tip Sheets

It’s hard to believe we’re only two short days away from opening the doors to the One Stop library. This is going to sound a bit baffling, but in some ways it hasn’t hit me yet. It’s a bit like a publishing a book: you plan, work, and strengthen your project, and it becomes your life. Then one day, boom, it’s out the door or uploaded and you feel…adrift.

It’s like your brain hasn’t clued in that everything has changed and the piece of yourself that you’ve held onto so tightly is now about to become something that belongs to other people too.

Well, One Stop For Writers is polished and waiting to become the online library it was meant to be. Lee, Becca and I are very excited, and hope it becomes a game-changing tool for a few writers out there. Because this is such a labor of love, we’re looking forward to adding to it over time, bringing even more value to everyone who uses it.

Writing Checklist Nirvana

As the “marketing department” of our little merry band, I created a bunch of imaged-based sharables that provide good value to writers: an assortment of check lists and tip sheets on different areas of writing that can be hard to master. Each one ties into our signature descriptive thesaurus collections and teachings.

My intent leading into launch was to offer something that would be shared openly online, and help get the One Stop For Writers name out there. Thanks to the terrific efforts of an amazing street team, the idea worked and we’ve achieved some discoverability. I’m linking to a few here for you to use in case you haven’t yet come across them. There are many more available on our special One Stop Pinterest board, too, along with some dark writing prompts and emotional showing tips.

(click each to enlarge)

ONE STOP Backstory Checklist ONE STOP Character Motivation

 

 

 

 

 

 

Backstory Pin

Motivation Pin

 

ONE STOP Flashback tips ONE STOP Deep POV Checklist

 

Flashback Pin

Deep POV Pin

 

One Stop Raise The Stakes ONE STOP Worthy Goals

Raising Stakes Pin

Worthy Goals Pin

Also, if you go HERE, you’ll find many topic-specific writing boards we’ve put together under the One Stop For Writers banner. With so many articles out there on writing, it can be exhausting to know which ones pack the biggest value punch. This should help make it a bit easier to find the best of the best when it comes to writing advice.

Enjoy & happy writing!

Angela

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8. Writer’s Key To Success: Make Your Own Luck (Case Study)

In 2012, I wrote a post at Janice Hardy’s blog, Fiction University. In it, I shared what I believed to be the key to success:

Making your own luck.

luckyHere’s an excerpt:

Make Your Own Luck.

Yes, that’s right. These four words hold the key to your success. Read them again, and cement them into your brain.

Each of us knows how to work hard at writing. We read, we study, we write. We join critique groups, network and find mentors. This is the biggest part of success. But often hard work alone isn’t enough. We can hang there on the cusp, feel the air vibrating with greatness. Yet it dangles just beyond our fingertips.

This is where we need to do something that many of us don’t like. Something that goes beyond our writerly, keyboard-between-me-and-you selves…move out of our comfort zone. We need to learn to Make Our Own Luck.

It would be nice if Success would be decent enough to slide over an inch or two and meet us, but life doesn’t work like that. So we need to grab it. And how we do that is by filling in the blanks:

If I could ____, then it would help me succeed.

If I could catch the eye of an agent, then it would help me succeed.


If I could build up an audience online, then it would help me succeed.


If I could launch my book well, then it would help me succeed.

Whatever your “blank” is, instead of thinking that it’s too hard to do, or something out of your control, I want you to remember to Make Your Own Luck.  (Full article.)

I ran across this article on focusing on things we CAN do rather than stressing about things we have no control over, and as I reread it, it was like traveling back in time. We had just released The Emotion Thesaurus. I remember I was so…nervous and worried, I guess, but also determined. Nervous about how my first book would go, worried people would think I was some sort of fraud with no fiction books under my name, determined to do my very best to get over my self-doubt and launch the book well.

In the original article I talked about my fear of public speaking, but how I knew putting myself out there was an important step toward my future. So I had signed myself up to give a presentation at a local conference to follow through on making my own luck.

Now, it’s 2015. How has this idea of “making my own luck” worked out?

The Emotion Thesaurus

  • closing in on 85,000 sold (in English)
  • 2 foreign editions under contract, 1 more in the works

–Two more books published, The Positive Trait & Negative Trait Thesaurus, bringing sales up to 126,000. And then a free booklet, Emotion Amplifiers, adding another 14,000

–Becca & I forming a second company to launch One Stop For Writers creative brainstorming software on Oct. 7th, in partnership with one of the key developers of Scrivener

And that public speaking thing? Where did that go?

RWA get freshAn invitation to speak in Australia, of all places!

(And next year Becca will come to Canada as we have been invited to teach a workshop together, another cool milestone for us both.)

I am not listing any of this to say, Wow, look at me! I’m sharing this because I absolutely 100% assure you, THERE IS NOTHING SPECIAL ABOUT ME. I’m Joe Writer, just a girl with a keyboard. Like anyone else.

And if I can step outside my comfort zone and make my own luck, so can you. In fact I hope you are, right now. If not, I urge you to get out there and do something that scares you, something that challenges you to your core. Not only will you discover you are stronger than you thought, it will be good for you in the long run, and each small step forward leads to another, and another.

Where do you want to be in three years? Let me know so I can  cheer you on–I know you can do it. :)

Image 1: Belezza87 @ Pixabay

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9. Emotional Description: 3 Common Problems with Show & Tell

Writing compelling emotional moments is the lifeblood of any story and the key to building a relationship between characters and readers. Yet steering clear of the show-don’t-tell pitfalls requires practice and skill. I’m reposting this from where it originally appeared at Romance University to shed light on three scenarios that challenge writers as they search for the right balance of emotional description.

Telling

Telling is a big issue, especially when writers are still getting to know their characters. Often they do not yet have enough insight into the hero’s personality and their motivation to really be able to describe how they feel in a unique way. Instead of using a vivid and authentic mix of body language, thoughts, dialogue and visceral sensations, writers convey emotion  in broad, telling strokes:

EXAMPLE:

Bill had to steel himself emotionally before entering the church. He’d managed to avoid his family for seven years, but his father’s funeral wasn’t something he could blow off. Anger and jealousy welled inside him as he thought of his two older brothers, the ones who always impressed Dad by being just like him: athletic, manly, hard. Now he would have to face them, and hear once again how he was a failure, a disappointment, an abomination that should have done the world a favor and hung himself from the Jackson family tree.

What’s wrong with this passage?

While the above alludes to an unhealthy relationship between brothers and conveys that Bill is the family misfit, the emotions are TOLD to the reader.

Bill had to steel himself emotionally… What does that look like? Does he sneak a slug of whiskey in his car before going in? Shuffle around on the church step, tugging at his starched cuffs?  Something else? With emotion, the reader should always get a clear image of how the character is expressing their feelings.

Anger and jealousy welled inside him… This again is telling, simply by naming the emotions. What does that anger and jealousy feel like? Is his pulse throbbing so loud he can barely think? Are his thoughts boiling with brotherly slurs that show his jealousy: dad’s golden children, his perfect prodigy, etc. Does his chest feel stuffed full of broken glass, and with each thrum of the church organ, the pain drives itself deeper?

Showing and Telling

Another common snag is showing the character’s feelings (thoughts, actions, body language, visceral sensations, etc.) but then adding some telling just to make sure the reader ‘got it.’ This often happens when a writer doesn’t have confidence in their own abilities to get emotion across to the reader, or they question whether they’ve shown the character’s feelings strongly enough for the situation.

 EXAMPLE:

Dean Harlow finally called Tammy’s name and Lacy’s breath hitched. Her daughter crossed the stage in her rich purple robe, smiling and thrusting her arm out for the customary handshake. Warmth blurred Lacy’s vision and she swiped at the tears, unwilling to miss a second of the graduation ceremony. Her calloused fingers scraped beneath her eyelids, a reminder of long hours at the laundry, all to ensure Tammy would have opportunities she herself never did. 

When her daughter accepted her diploma, Lacy shot out of her seat, clapping and cheering. She had never been so happy and proud in all her life. 

What’s wrong with this passage?

Emotion is shown clearly through Lacy’s hitching breath, the warm rush signaling tears, her rapt attention and then finally jumping up to cheer her daughter on. But that last line: She had never been so happy and proud in all her life. This unnecessary explanation of Lacy’s happiness and pride is like hammering a nail long after it’s flush with the board.  In the book, Description by Monica Wood, there’s a great rule of writing called RUE: Resist the Urge to Explain. So when it comes to emotion, remember RUE.

Over Showing

Over showing is when a writer gets caught up in the moment and goes too far by showing everything. Too much emotional description can slow the pace of the scene, create purple prose or clichés, and come across as melodramatic.

EXAMPLE:

Finn huddled behind the rusted oil drum, dripping with cold sweat as she tried to control her loud, rasping breath. The sound of Alex scraping the crowbar along the warehouse’s cement floor turned her heart into a jackhammer. A scream built up in her throat and she clamped her teeth tight, converting it into a nearly soundless whimper. Her body trembled and shuddered in the dark, and a cascade of thoughts piled up like shoreline debris– the odd things he said, the strange gifts and creepy poems, his interest in seeing blood—why didn’t these things didn’t send off air raid sirens in her head before tonight? 

What’s wrong with this passage?

Pageflex Persona [document: PRS0000046_00058]In some ways, this is a great moment showing fear. Body language, thoughts and visceral sensations all work to bring about intensity, but because there is so much of it, it feels overblown. Emotion doesn’t just build here…it roars. As a result, clichés form (the jackhammer heartbeat) and purple prose emerges from too many fanciful ideas (cascading thoughts, shoreline debris, air raid sirens, etc.) The combination of too much description creates the flavor of melodrama, which can cause the reader to disengage. Showing is great, but in moderation. Sometimes an author can say more with less.

Getting the right balance of emotion on the page isn’t easy, so I hope this helps! And if you would like to read about these common problems in more detail (or the other issues with writing emotion), you can find in depth information in the “Look Inside” sample of The Emotion Thesaurus at Amazon. Feel free to take a peek!

~~~~~~~

Also, Becca’s at Rebecca Lyndon’s blog today talking about characterization techniques writers can steal borrow from the stellar cast of Finding Nemo. If you’ve got time, please stop by and say hello!

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10. Story Midpoint & Mirror Moment: Using Heroes’ Emotions To Transform Them

I recently read a Huff Post psychology piece on Turning Negative Emotions Into Your Greatest Advantage and immediately saw how this could also apply to our characters. Feel free to follow the link and read, but if you’re short on time, the rundown is this: negative emotions are not all bad. In fact, they are necessary to the human experience, and can spark a shift that leads to self growth.

And after reading James Scott Bell’s Write Your Novel From The Middle: A New Approach for Plotters, Pantsers and Everyone in Between and attending a full day workshop with him a few weeks ago, I can also see how this idea of using negative emotions to fuel a positive changes fits oh-so-nicely with Jim’s concept of “the Mirror Moment.”

But I’m getting ahead of myself. First, let’s look at what a mirror moment is.

mirror 2Mirror Moment: a moment in midpoint scene of a novel or screenplay when the character is forced to look within and reflect on who he is and who he must become in order to achieve his goal. If he decides to continue on as he always has, he will surely fail (tragedy).

If the story is not a tragedy, the hero realizes he must either a) become stronger to overcome the odds or b) transform, shedding his biggest flaws and become more open-minded to new ideas and beliefs. One way or the other, he must better himself in some way to step onto the path which will lead to success.

Jim actually describes the Mirror Moment so much better than I can HERE, but do your writing a BIG FAVOR and also snag a copy of this book. (It’s a short read and will absolutely help you strengthen the character’s arc in your story!)

To see how the two tie together, let’s explore what leads to this essential “mirror moment.” Your hero is taking stock of his situation, realizing he has two choices: stubbornly continue on unchanged and hope for the best, or move forward differently, becoming something more.

The big question: what is the catalyst? What causes him to take stock of the situation? What causes his self-reflection?

The answer is not surprising: EMOTION. Something the character FEELS causes him to stop, look within, and make a choice.

Let’s assume this isn’t a tragedy. If this moment had a math formula, it would look something like this:

Emotion + look within = change

So what type of emotions are the best fit to encourage this necessary shift toward change? And are they positive emotions, or negative ones? Let’s experiment!

Common positive emotions, taken right from The Emotion Thesaurus:

Happiness + look within

Happiness is contentment, a feeling of extreme well being. If one feels good about themselves and where they are at, it doesn’t encourage a strong desire for change, does it?

Gratitude + a look within

mirrorGratitude is thankfulness, an appreciation for others and what one has. Because again, gratitude creates contentment, feeling “full” and thankful, it doesn’t make the best catalyst for change. However, if you were to pair it with something like relief (such as being given a second chance), then  gratitude over being spared something negative could lead to resolving to change.

Excitement + a look within

Excitement is the feeling of being energized to the point one feels compelled to act. On the outside, this looks like a good candidate for change, but it depends on the type of excitement. Is the “high” a character feels something that distracts them from self reflection (such as being caught up in the experience of a rock concert) or does it inspire (such as the thrill of meeting one’s sports hero in person)? If one’s excitement propels one to want to become something better, then change can be achieved.

Satisfaction + a look within

Satisfaction is a feeling of contentment in a nutshell. It is feeling whole and complete. As such, looking within while satisfied likely won’t lead to a desire to change anything–in fact it might do just the opposite: encourage the character to remain the same.

Common negative emotions, again right from The Emotion Thesaurus:

Fear + a look within

Fear is the expectation of threat or danger. Feeling afraid is very uncomfortable, something almost all people wish to avoid. Some even try to make deals with the powers that be, so deep is their desperation: if I win this hand, I’ll give up gambling, I swear. So, combining this emotion with some self reflection could definitely create the desire to change.

Frustration + a look within

mirror 3Feeling stymied or hemmed in is something all people are familiar with and few can tolerate for long. By its very nature, frustration sends the brain on a search for change: how can I fix this? How can I become better/more skilled/adapt? How can I succeed?

Characters who are frustrated are eager to look within for answers.

Embarrassment + a look within

Embarrassment is another emotion that is very adept at making characters uncomfortable. Self-conscious discomfort is something all usually avoid because it triggers vulnerability. When one feels embarrassed, it is easy to look within and feel the desire to make a change so this experience is not repeated.

Shame + a look within

Disgrace isn’t pretty. When a person knows they have done something improper or dishonorable, it hurts. Shame creates the desire to rewind the clock so one can make a different choice or decision that does not lead to this same situation. It allows the character to focus on their shortcomings without rose-colored glasses, and fast tracks a deep need for change.

*  ~  *  ~  *

These are only a sampling of emotions, but the exercise above suggests it might be easier to bring about this mirror moment through negative emotions. But, does this mean all positive emotions don’t lead to change while all negative ones do? Not at all!

Love + a look within could create a desire to become more worthy in the eyes of loved ones. And emotions such as Denial or Contempt, while negative, both resist the idea of change. Denial + a look within, simply because one is not yet in a place where they can see truth. Contempt + a look within, because one is focused on the faults of others, not on one’s own possible shortcomings. Overall however, negative emotions seem to be the ones best suited to lead to that mirror moment and epiphany that one must change or become stronger and more skilled in order to succeed.

1ETSo there you have it–when you’re working on this critical moment in your story when your character realizes change is needed, think carefully about which emotion might best lead to this necessary internal reflection and change.

(And of course, we profile 75 emotions in The Emotion Thesaurus: a Writer’s Guide to Character Expression, so that’s just one more way for you to use it!)

 

photo credit 1: Dhinal Chheda via photopin cc
photo credit 2: nowhere Zen New Jersey via photopin cc
photo credit 3: stephcarter via photopin cc

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11. Celebrate 5 Years With Us & WIN!

Dennisallen
Every time January hits, I am shocked to know that it's been another year of blogging for Becca and I. The same thoughts scroll through my brain: what did I do before this blog? How did I manage to function before realizing I needed to reach out to the blogging community? 

I had ties in a few forums of course, and made some wonderful friendships. Heck, Becca and I met at The Critique Circle, an online critiquing community for writers (thank you Universe for making that happen!) But really, for both of us, our world grew bigger and brighter when we met all of you! :)

Crazily enough, we've been at this now for 5 years! FIVE! And in a bizarre twist of fate, we hit two other incredible milestones this month as well:


The Emotion Thesaurus sold over 20,000 copies

&

 The blog had its 2,000,000th Hit!

~~ * ~~

CLEARLY a celebration is in order, yes? We think so too, so we're giving away a Kindle Paperwhite loaded with 10 ebooks (winner's choice) from the selection below: 



MG & YA Reads:

Janet Gurtler's Who I Kissed
Susan Quinn's Open Minds
P.J. Hoover's The Emerald Tablet
Alex Cavanaugh's CassaStar
Heather Atkins's The Temple
Angela Townsend's Amarok
Kait Nolan's Red
Cheyrl Rainfield's Parallel Visions
C. Lee McKenzie's Alligators Overhead
Marilee Brother's Moonstone


Adult Reads: 

C.S. Lakin's Intended For Harm
Amber West's Ruth Valley Missing
K. M. Weiland's Dreamlander
Joanna Penn's Pentecost
Steena Holmes' Finding Emma
Liana Brook's Even Villains Fall In Love

Reference: 

SO MANY AMAZING BOOKS, am I right? I am sure the winner will be very happy, no matter which 10 they pick. And hey, that could be YOU, so let's talk about how to get into the draw, shall we?

HOW TO ENTER: 

Becca and I are not big on hoop jumping, and this is about CELEBRATING ALL OF YOU, not us. So while of course we would love your TWEETS, LINKS & SHARES, it's not a condition to win. Just simply leave us a comment. Maybe tell us about someone who has helped you recently, and if they have one, leave a link to their blog so that people can visit them.:)

Yep, that simple. :)

Contest closes on January 31st! Good luck everyone, and thank you for all your support!





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12. The Path To 10K In Sales: Strategy, Luck & Mistakes


I’ll admit my mind is blown knowing there are over 10, 000 Emotion Thesaurus books out there in the world. Becca and I are thrilled, and so appreciative to all the writers and teachers who took a chance on it. As aspiring novelists, we know just how hard it is to write and the perseverance it takes to create a book. Providing a tool to help other writers with emotion is nothing short of an honor (sappy, I know, but true. Writers rule and we love you guys!)

In that same spirit of wanting to contribute, we thought it might be beneficial to share our focus as we sent The Emotion Thesaurus into the world. We realize this is a non-fiction book, not fiction. Novels are a harder sell--instead of dealing primarily with what a audience NEEDS like NF, it is more about what they WANT, and personal reading tastes are unpredictable. However, much of the strategy we used with the ET can be adapted for fiction, so hopefully novelists will find value here regardless.  

A Bit of History...

As many of you know, The Emotion Thesaurus started on the blog as a 'set' of lists focusing on how to show a character’s feelings. Becca and I struggled with emotion, and when we could not find a good resource to help us, we created one. As it grew in popularity, readers asked us to turn it into an enhanced book version. 

We chose self publishing for a few reasons, the most important being TIME. It can take years for a book to find a publisher and then be available to purchase, and writers and teachers needed it NOW. We also discovered someone pirating our content for profit, so waiting any longer to create the book would be foolhardy. We launched The Emotion Thesaurus: A Writer’s Guide To Character Expression on May 14th, 2012.

What We Had Going For Us

PLATFORM. Becca and I have worked since 2008 to build a place within the Writing Community, providing resources through this blog and forging genuine relationships with our audience. Our attitude has always been to contribute and do what we can to add value. It was our hope that our readers would be willing to help raise awareness for The Emotion Thesaurus book. 

NICHE. Our book tackled a topic that writers struggle with, yet few resources were available to help. As writers, we knew exactly what type of tool was needed to help with emotion and body language.  

What Stood Against Us

LACK OF CREDIBILITY. Becca and I were not authors (yet), nor accredited editors, and certainly not psychologists or experts on emotion. We had a platform, but no ‘book world’ clout. How could we possibly compete with the biggies in the Writing Resource field, names like Donald Maass, James Scott Bell, James N. Frey, The Plot Whisperer, or the dozens of other incredible, best-selling authors/experts? 

SELF PUBLISHING. While the stigma is lessening, we all know bias remains. In some ways, creating a how-to writing resource and then choosing self publishing over traditional acted as a strike against us, meaning we would have to really prove ourselves with readers.

CONFIDENCE. This business is often a murky pool of feeling not worthy, not good enough.  Without a book deal in place for our fiction to give us credibility or a degree/subject-specific education to hold up, we felt naked. Putting ourselves out there and donning the hat of authority that comes with writing any sort of how-to guide was terrifying. 

The Scale Tipper

PASSION, BELIEF & TEAMWORK. As writers, we knew people needed this book. Heck, we needed it! We decided to create the best brainstorming tool we could and put all our effort into making it discoverable to those who might benefit from it. Working as a team allowed us to play off each others' strengths and aided in decision-making.

READYING FOR LAUNCH 

  • Set up a business
  • Paid for a professional edit
  • Hired a cover designer
  • Outsourced formatting to a HTML goddess because the book is full of links and redirects
  • Test-marketed it with a select group of writers & used feedback to strengthen

MISTAKE:  choosing a launch date and under-estimating the time it would take for setting up the business (two authors in different countries is a pain), uploading, formatting challenges, fixing last minute typos (again, our formatter Heather is worth her weight in gold!)  This created lots of down-to-the-wire stress. Test marketing the book (while super valuable) also meant enabling changes late in the game. 

First Hurdle: Launching A Book Without Feeling Like A Timeshare Salesman

For two writers who hate promoting, this was a massive challenge. Look at me! I have a book! Buy it! <---our personal nightmare. We needed a way to let people know about the ET but not be eye-bulging, book-waving maniacs about it. After many facetimes, we realized that to do this in a way that felt right, we needed to return to our AUTHOR BRAND: writers helping & supporting other writers. 

“Random Acts of Kindness for Writers” became our secret plan: instead of making our release date about us, we would do something to celebrate & thank writers. This was risky in the sense that to do it authentically, we had to steer attention AWAY from our book’s release. However, we felt the reward was twofold--traffic to our site, and it allowed us a way to pour our flag-waving passion into celebrating people who really deserve recognition and yet rarely get it. This event aligned perfectly with our pay-it-forward beliefs, driving us to do all we could to make it a success.

For brevity's sake, I won’t get into the nuts and bolts of how we set up the RAOK Blitz (but if enough people wish it, I can expand on this in a future post). Suffice to say it drew thousands of visitors and hundreds of writers participated, becoming a huge ‘feel good’ week for everyone that showcased the generous spirits of our Writing Community. :) 

Marketing Boost:  Becca and I gave away a free PDF called ‘Emotion Amplifiers’ as our RAOK gift to writers. This PDF booklet is a companion to The Emotion Thesaurus and has a similar layout. Our hope was that if a writer found it helpful, they might check the ET as well. (It’s still in our sidebar if you want a copy and helps with describing conditions like pain, exhaustion, stress, inebriation, etc.)

Second Hurdle: Reviews

A self-published book that is also non-fiction? Rough. Many professional reviewers will not take on SP books, and those that do usually only read fiction. So, instead of seeking out review sites, we put out a  call out to Bookshelf Muse readers and asked if any of them were  interested in reviewing the book. After all, the ET is BY writers FOR writers. Who better to review it? :)

We could not accommodate all the requests that came in, so we chose some reviewers strategically for their audience reach, and others through a random draw. 

MISTAKE:  We should have arranged for reviews much sooner. Due to not leaving ourselves enough time to get the book ready to go, we were unable to get a decent version out to reviewers until close to launch or after.

LUCK! Many people, after buying and using the ET, were so happy with it they wrote reviews on Amazon and Goodreads.

MORE LUCK! These reviews swayed even MORE people to take a chance on the book, and they in turn became avid word-of-mouth spreaders, telling writing friends and critique partners all about The Emotion Thesaurus. This led to better sales, top 20 ranking in several (paid) writing categories for print & kindle, a strong Amazon Best Sellers Rank, and placement on the Top Rated, Best Selling & Most Wished For lists (writing).
 
Marketing Tactics - Swag

We chose to invest in a postcard-sized bookmark that doubles as a Revision Tool.  Many bookmarks lie forgotten in a drawer, or they end up being recycled. We wanted ours to stay right beside the computer during revisions, so we printed a ‘Crutch Word List’ on one side--words we commonly overuse and need to weed out. Our hope was that by making our swag useful, writers would hang onto it!

Spreading the word about a book can be difficult, so we put out a call (again utilizing our blog readers) and asked if people would be willing to take our bookmarks and hand them out to critique groups, or give them out at conferences and workshops. This allowed us to reach out beyond our own circle and hopefully reach new readers. 

MISTAKE (?) This was a bit pricey considering the postage involved (some were sent worldwide), and took time to get addresses and mail out. We had no way to track the effectiveness. And while I have heard from people who said they saw them at conferences or were given one by another writer, we are not sure if the ‘mail out’ idea brought a significant return. But, the postcards are super handy to have at events where Becca and I are presenting, and we can pass them out afterward to keep the ET in people’s minds. So overall, this swag was worth it!

Marketing Tactics - Discoverability

The bulk of our marketing energy went into discoverability. Because we have such an amazingly supportive audience at The Bookshelf Muse, we chose a 'grassroots' approach rather than solicit big bloggers/sites for exposure. In our initial blog post asking for assistance from readers, we utilized a sign up form so the people who wanted to help us could, and in a manner that most appealed to them. The results of this was amazing--so many people offered to help get the word out! 

One of our biggest needs was bloggers willing to host us for a visit. We were overwhelmed with gratitude to see how many people were willing to do this (have I mentioned how great you all are?) and we actually had to change how our form was worded to include offering book excerpts and reblogging previous TBM posts to accommodate the response. We ended up with over 115 hosts all told.

Attempting so many guest posts caused panic attacks, obsessive chocolate binging, feelings of inadequacy *coughs* was daunting. But Becca organized everything (SHE IS AMAZING!) and put us on an aggressive schedule that would allow us to finish them all within a 4 month window. We created a master list of topics, most centered directly on content that would tie into Emotion & Body Language, so that each post was a planned, quality post. The best thank you to those who offered to help us was to write content that would bring them strong traffic, not just exposure for us.  

GUEST POST TIP: We did our best to thank personally every person who hosted and helped. We also shared all links on our social networks to bring new people to their blogs.  We truly appreciated their time and energy, and their desire to see us succeed.

MISTAKE #1: biting off more than we could chew. This was an enormous amount of guest posts (with more requests coming in as a result of this visibility) and so it meant we were both unable to write anything but blog content for a good 4 months. We managed to get them done and we have no regrets because of the great exposure, but it also meant other things slipped. There were a few blogging relationships and opportunities we were unable to stay on top of because we were so busy posting elsewhere. We also had a tough time commenting on blogs and getting email written. With such a strict timeline to adhere to, I worried about messing up and forgetting something vital, letting a host down.

MISTAKE #2: not thinking enough about how to keep up with our own blog AND everyone else’s. Luckily as we met new people at different blogs, we found folks who wanted to guest post for us. We were able to give them exposure in return and bring some good content to the blog (LUCK!) So while we made a mistake about over committing, it worked out. 

MORE LUCK! These ‘seed’ guest posts led to some writing communities and bigger organizations contacting us. This resulted in book reviews and giveaways that were included in newsletters and offered exposure with bigger audiences. The Discoverability Tour worked!

Marketing Tactics: Giveaways

We utilized giveaways to generate interest in our book and bring attention to some of the blogs we visited. We purposefully did not host book giveaways during the month of May to encourage people to buy, not wait to win. We had a few giveaways in June and then more in July, August and September. Some were bigger exposure opportunities like being featured in a banner at the Writer’s Knowledge Base and as a prize at Ink Pageant (thanks guys--you rock!) We tried to go where our readers would be, and took advantage of opportunities that allowed us to reach beyond the Kidlit & YA writer’s network we know best in order to create inroads with Christian and other Adult genres who might not know us or The Bookshelf Muse. 

Marketing Tactics: Distribution Channels 

Becca and I talked about going KDP Select but neither of us could see the benefit to doing so right out the gate. In our minds, we wanted to ask a fair price for the books and have it available across as many channels as possible to reach readers where they are, not where we ‘chose’ to be. We distributed widely and included a PDF option for those who did not have ereaders or who felt more comfortable with PDF format. For those who like numbers, here’s the breakdown to 10,000 which we hit in September: 




SW
iTunes
CS-Amazon.com
(PRINT)
B&N
Kindle (Amazon.com)
Kindle 
(Amazon Euro)
Kobo
PDF
Total

May
17
10
243
62
412
25

102
871

June
13
19
503
66
905
50

89
1645

July
13
22
887
78
1334
77

76
2487

August
13
33
893
56
1297
103

60
2455

September
10
32
1036
53
1282
151
21*
47
2632


































Total: 
66
116
3562
315
5230
406
21
374
10090


*Prior to September, Kobo sales were bundled with Smashwords. Once Kobo created their own distribution, we uploaded direct. Sony sales are under the Smashwords umbrella.

You will notice that Print is quite strong. We believe this is partly because many writers like 'craft' books in paperback. We also have had feedback that some original digital buyers were so pleased with the ET, they later decided to invest in a print version, too.

Pricing: We chose the 4.99 price point for digital, and 14.99 for print. We have not changed the price nor offered the book for free. In the future we may change our pricing, but for now it works well with Extended Distribution, which we sell enough through to make it important to keep.

MISTAKE: not enabling Extended Distribution right from the start. Originally we didn’t think it would do us much good, until we realized without it, we could not get onto Amazon.ca. Seeing as I live in Canada, it is important that the people I meet at events or at my workshops have a way to get the book. Not doing this before May meant a six week lag of fielding emails from Canadians unable to buy the book. 

Marketing Tactics: Paid Advertizing

We opted to not invest in any paid advertising. I think this was the right decision for us, but do see us choosing a few select ads in the future. 

Where We Got Extra Lucky

  • Winning Top 20 Best Blogs For Writers with Write To Done a few months before The Emotion Thesaurus released. This raised our profile significantly, and at a critical time.
  • Once sales started climbing, Amazon would send out mailers to people who purchased writing related books, and sometimes The Emotion Thesaurus was listed as a ‘Those that purchased X might also like’ pick.
  • A price war between B & N and Amazon. For the last week of September, the two duked it out, lowering the book’s price daily until the discount put it under 10 bucks. Average sales nearly doubled for print (although sales dipped that week for Kindle).

A Few Extraneous Mistakes

  • Not soliciting endorsements. We didn’t do this in advance of publishing the ET because we were worried about being turned down, worried about getting the cold shoulder because we were newcomers and new authors. Now more than ever we are seeing an acceptance of SP, and of Traditional authors making the leap. Endorsements probably would have helped us greatly and so moving forward we’ll be seeking them out.
  • Not believing in ourselves enough at the start. I think we wasted a lot of energy on doubt because we hadn’t published before (except in magazines) and we were afraid that while we felt The Emotion Thesaurus added value, others would not. The response to The Emotion Thesaurus has been nothing short of phenomenal and knowing that Illinois State University is using it in their Creative Writing curriculum makes us incredibly proud. A self published book going to University...who would have thought?

Thoughts to Leave You With

Looking back, I believe we did two things right that led to everything else:

First, we created a book that readers are very happy with, and it fulfills a need in a way that they are excited to share it with people they know. (We are so, so, SO grateful to this word-of-mouth. Thank you all for doing this!)

Second, we live our brand: writers who help and support other writers. This is who we are! We love writers and have forged genuine relationships with our readers. When we needed help to spread the word, people responded, and more than that, became our advocates. There are not enough thank yous in the world for me to say what this means to us.

If I can encourage writers planning to publish to do one thing beyond the above, it’s to be authentic in whatever you do. When you build your platform, start in advance and think very hard about what your brand will be. Be yourself, be likable, do what feels right and resonates with who you are. Understand your audience, their likes and dislikes, and search them out. Use keywords to find blogs, forum discussions and hashtags that will help you discover people who might be interested in a book like yours. Interact, be genuine and think about how you can add value, not how you can market to them. Focus on giving, not getting. Trust that the rest will come. :)   

Do you have any questions about what we did or why? Becca and I are happy to answer if we are able. And again, the biggest, squishiest, bacon-filled thank you for all your support of us and the ET. Your word-of-mouth has allowed writers and teachers everywhere to discover this book! 

38 Comments on The Path To 10K In Sales: Strategy, Luck & Mistakes, last added: 10/17/2012
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13. Reviews, Thanks & A NEW Thesaurus is Coming!

Happy Wednesday, Musers! I hope like me, everyone is getting back into the rhythm of work, school and writing again, carving bits of time to work on your latest and greatest projects. I am so proud of each and every one of you for your perseverance and dedication to this writer's road!

You Are Awesome

© Copyright William Bartlett  licensed for Creative Common
First, a big THANK YOU to everyone who has so kindly posted a book review on Amazon of The Emotion Thesaurus. Great things have happened as a result--the ET is #3 on Amazon's Highest Rated List for Writing Books and I am sure that the rating helped the book get picked up by the University of Illinois for their Creative Writing program. Seriously, thank you!

Have you fallen for a book lately?  If so, consider writing a review for it. :) Writers more than anyone know the work behind those breathtaking worlds and characters so intensely original they sweep us right into their stories. I'm sure most of you know about the recent black mark caused by a select few who paid in bulk for fake reviews, but this should not take away from all the honest reviews out there, am I right?

You Are Awesome, Pt. 2

The ET Loves You, Too!
I also want to piggy back on this to also give our sincerest appreciation to those of who have purchased the Emotion Thesaurus book and then recommended it to other writers on industry listservs, critique groups, teachers and more. You've posted on blogs, mentioned it on forums and even written about it in newsletters. Word of mouth is the most valuable currency and we are overwhelmed by the generosity of our readers. The ET is a success because of you and we are determined to continue to work hard and bring you helpful new content! 


And Speaking of New Book Content...

As Becca and I wind up what we've dubbed 'The Discoverability Tour' for the ET, we are turning our attention to the next Thesaurus Book. *cheers* I can't tell you how excited we are about this! However, in the interest of sharing what we learned from our first attempt at launching a book into the world, we're open to some future posts on Marketing if this would be helpful to readers. So, if you have specific questions you'd like us to answer/discuss about our choice to launch the book by sidelining it in favor of Random Acts Of Kindness For Writers, what we did to encourage discoverability, our marketing focus or anything in between, please leave them in the comments!

A New Thesaurus On The Blog? Yep!

By Husky via Wikimedia Commons
It's time to tuck the Character Trait Thesaurus into our sidebar and move to a new Thesaurus! Becca and I have picked something that we believe will help writers in a vital area of description. We'll have the official introduction for it this Saturday, so check back. I will say this: it will help you build your characters!

Oh, I am hanging out at two different places today, so I hope you'll stop in:

@ Seeing Creative: The Subtle Knife: Creating Characters Readers Trust But Shouldn't

@ The Writer's Dojo: Emotion-Charged Settings

Don't forget to comment if you have any questions or topics you'd like us to cover in future posts regarding what we did to market our book! If something we did might help you, we're happy to talk about it!

28 Comments on Reviews, Thanks & A NEW Thesaurus is Coming!, last added: 9/25/2012
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14. Random Acts of Kindness Day 2: Win, Win, WIN!

How great was yesterday? I loved seeing all the Random Acts of Kindness throughout the writing community. A big thank you to all the great Bloggers & Tweeters & FBers who made this secret blitz happen--just another example of why writers are so amazing!

And now, I get to spring another surprise! Today, The Bookshelf Muse is turning the Random Acts of Kindness Blitz over to the INDUSTRY! All this week, our writing and publishing partners will be offering some amazing RAOK gifts for you to WIN.

When I explained the idea of celebrating writers to Industry Leaders, everyone wanted to get involved. Our RAOK sponsors loved the idea because they see first hand the hard work and commitment within the community. Not only is there a strong supportive spirit of writers helping writers, but there's the incredible dedication to the craft itself. So tune in each day as they show their RAOK generosity and celebrate the contribution of writers. Who knows, maybe you'll win something that will make your writing path a lot easier!

Today, you have 5 chances to win, so read on!

RAOK Gift #1: FOUR Scrivener Software packages (2 PC, 2 Mac)

Scrivener is billed as 'your complete writing studio' and it really is. This software, developed by a writer for writers, is the complete package. How many notebooks do you fill up as you research, brainstorm, outline, create character sketches and finally draft and revise your novel? Well, flipping through that stack of paper or set of binders is a thing of the past with Scrivener! Organize, storyboard, make notes and research all in the same place, and best of all, access it all as you write. The index card and cork board system is nothing short of brilliant. Simply put, Scrivener is a writer's best friend. I love how they evolve to serve writers in this new world of publishing, like using the compile feature to export manuscripts to Kindle or epub formats!


MORE good news: David and the crew at Scrivener loved the idea of RAOK for writers so much they are giving out software packages every day this week!

RAOK #2: ONE Premium Membership to Query Tracker (1 year)

Many of you are looking for an agent or publisher, and I hope, hope, hope you visit 40 Comments on Random Acts of Kindness Day 2: Win, Win, WIN!, last added: 5/16/2012
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15. Random Acts Of Kindness BLITZ...For Writers!

WOOO-HOOO, release day! 

I know we've been teasing you with something epic, and so here it is: we are opting not to do a traditional launch day book splash. Instead, we've gathered a ton of people to help us celebrate something much bigger and better: WRITERS!

WHY?  Well, perhaps we're biased, but we believe that the writing community is the best of the best. Filled with people who support and educate, we all learn and grow together.

How many of these people do YOU rely on? 
  • Critique Partners, who spend hours showing us how to make our work gleam
  • Writing Groups, who cheers us on 
  • Writing Friends, who listen, support & and be our rock when we have doubts
  • Authors and Illustrators, who inspire us through their books and art
  • Book bloggers & Librarians, who open our minds to incredible books we might not have otherwise read
  • Blog Visitors & Readers, who spend time with us, sharing their thoughts, ideas and opinions
  • Industry Professionals (Agents, Editors, Copy editors, etc.)  who help us to improve our writing and succeed

Many people are involved with the Writing Community, but at its heart are WRITERS. We love you guys, and wanted to celebrate YOU! And what better way to do that than through a Random Act of Kindness Blitz?


Kindness is POWERFUL. Even the smallest gesture can fuel a person and keep them going.

All over the blogosphere today, you'll see Random Acts of Kindness toward Writers. These are by people who want to share their appreciation for those who have helped or supported them at some point along the Writing Path.

We've seen a lot of changes in the Industry lately. Change can lead to great things, but there's always growing pains that go along with it.  Today is a day to forget what divides us and instead remember what unites us. We all share a passion for the written word. Today, let's celebrate those who write!

OUR RAOK GIFT TO WRITERS

Each and every person who visits this blog is special to us, and because we are hosting this event, we wanted to offer a gift that everyone could enjoy. Our RAOK offering is a free PDF of Emotion Amplifiers, which looks at 15 specific conditions (Pain, Hunger, Thirst, Attraction, Exhaustion, etc) that can alter a character's physical and mental state.

A companion to The Emotion Thesaurus, this guide shows writers how to stress out their characters so they react more strongly to emotional situations. Each entry lists body language, thoughts and visceral response choices associated with an Amplifier. You can find the "Free Download" Button for Em

92 Comments on Random Acts Of Kindness BLITZ...For Writers!, last added: 5/17/2012
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16. The Bookshelf Muse Needs Your Help!

Okay guys, it's that time. Becca and I are looking ahead to our MAY 14th book launch for The Emotion Thesaurus: A Writer's Guide To Character Expression, and we absolutely, positively need help to make this the biggest, most awesome event ever.

So, I'm breaking out the big guns.

 
Yep, that's right. PUPPY EYES.

Becca and I are going to do something very unique for our launch, something we've wanted to try for a long time, but have been too swamped to take on. Now, using the excitement that has built up around our book, we're finally going to bring it about. And we NEED YOUR HELP!

We've held some big events in the past and we hope this will lead to something bigger than ever before. We need to plan guest posts, find bookmark helpers, arrange for launch day support and more. And to make it work--really, really work--we can't do it alone. So what do you think? Will you help us with our launch?

Still need some convincing? Well then perhaps you need...

MORE PUPPY EYES!

Omg...THE CUTENESS. I can barely stand it!

Seriously now--you guys have always been great about spreading the word and supporting us. I hope that you'll be willing to help out once again, because in addition to the usual launch festivities...

We've got a SUPER SECRET PLAN in the works--so secret in fact, we don't want to spill the details out here in the open. . :) But for our big plan to work, we need people like you.

What?

Some of you require MORE convincing?

Wow, I am seriously impressed. Three words: WILL OF STEEL.

Okay, people--I didn't want to have to do this. I figured, you know, a bit of puppy eyes and we'd all be good to go.

YOU GIVE ME NO CHOICE.

Sure, you resisted the puppy eyes, but can you resist...A BASKET OF PUPPIES?


Look at them. Puppies. IN A BASKET. *dies*

Surely I have ensnared your commitment to the cause now!

There are a multitude of ways you could lend a hand. So if you're interested in our SUPER SECRET LAUNCH PROJECT, or would like to get involved another way, just fill out this quick FORM.

Puppy eye power & all joking aside, you people are the best! This book was written because Musers asked for it, and we want to do right by you as we launch it. Any support you can give is much appreciated.
17. Update & Kindles for Kids!

Howdy Musers! I'm back from Mexico, am semi-tanned and rested up for the final gauntlet run through the MASSIVE To-Do list that comes with producing a book. We've gotten some great feedback from some kind early readers that has taken the book to a new level and Becca and I are almost out of our skin with excitement. 

Our business paperwork came in while I was away, meaning we can finally look at setting a date for the book! As we suspected, it will be in May, but I promise, this is worth the wait.

In the mean time, The Emotion Thesaurus: A Writer's Guide to Character Expression is up on Goodreads! Perhaps you will show it some love and put it onto your To-Read list? *showers everyone with chocolate sparkles* 


Okay, enough about all that. I have something else I want to bring to your attention--Kindles for Kids!

Becca and I are blessed to know many wonderful, generous people in the writing community. One of the kindest, most thoughtful people I've met is Danyelle Leafty, and she's once again doing something awesome to Pay it Forward and help out the children in the pediatric unit of the Utah Valley Hospital. 

It's no fun being in a hospital bed, especially if you're a child. Danyelle has set a goal of buying 10 Kindles to donate to the hospital to lift some reading spirits and make a child's stay go a bit smoother. To do this, from March 12th-31st (2012) she's donating her royalties from THE FAIRY GODMOTHER DILEMMA: CATSPELL--both in paper and e-book form--toward the purchase of the Kindle Fires.

I think this is an AWESOME thing to do! If you're interested, please check out Danyelle's book, or enter her Short Story Contest to have your story included in an anthology to be uploaded onto these Kindle Fires! There are other ways to help, like donating books and spreading the word, so please visit this post for more information.  

I know the 31st is coming up quick, so I'm off to grab my copy of CATSPELL. Any tweets you could send out about Kindles for Kids would be greatly appreciated. Thanks, everyone--you roc

24 Comments on Update & Kindles for Kids!, last added: 3/31/2012
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18. Ask a Designer About Covers & Reveal

Becca and I are no good at keeping secrets, and everyone has been so incredibly patient with us over this book, so when when we saw our final cover yesterday we had to share it. So... Ta-da! 

We are incredibly pleased with the job that our designer Scarlett Rugers has done here. It completely embodies the concept of emotion and creativity, doesn't it?

It is great to be one step closer to release. I know that most people have a date picked months in advance and carefully plan out each detail. We wanted this too, and months ago, targeted for an April release date. And then we found out that while Becca and I love working together, our governments don't. Needless to say, we are snipping our way through red tape, but hope everything will be fixed soon so we can release this book. We haven't given up on April, but likely we will have to push to May.

So...back to the cover. :) We thought it might be great to have Scarlett on the blog to answer a few questions about covers to anyone curious about them. A good cover can do wonders and a bad cover can kill a book. But what constitutes a good or bad cover? How do trends change? What about colors, styles and what happens when a type of cover reaches saturation point? *cough cough floor-length ball gowns in YA cough cough*

Scarlett has a great eye and has created some amazing covers. This is your chance to pick a designer's brain and ask about the most important things to factor in when creating a cover. Please leave any questions you have for her in the comments below! We'll gather them up and pass them on to her to answer. :)

39 Comments on Ask a Designer About Covers & Reveal, last added: 3/18/2012
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