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Viewing: Blog Posts Tagged with: awesome con, Most Recent at Top [Help]
Results 1 - 4 of 4
1. Awesome Con report: will this be the next fifth biggest convention?

awesomeconLgDisclaimer: I was a sponsor and paid guest for Awesome Con held last weekend in Washington, DC so considered this a sponsored post. That said, as you know, I write a lot about comic cons, and I am not a spokesman for Awesome Con. These are my honest opinions and if you have any questions please […]

6 Comments on Awesome Con report: will this be the next fifth biggest convention?, last added: 6/11/2016
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2. Preview: Awesome Con is going to be…awesome

Tomorrow Awesome Con in Washington DC kicks off, and The Beat will be there. In case you missed it, last year Awesome Con partnered up with Leftfield Media, the convention organization run by Greg Topalian, who founded New York Comic Con. Greg and I had a blast working on the very first NYCC together and […]

1 Comments on Preview: Awesome Con is going to be…awesome, last added: 6/2/2016
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3. Awesome Con joins LeftField Media as new con entity grows

A new con conglomerate is on the scene with LeftField Media LLC, launched last year by Greg Topalian, founder of New York Comic Con and some colleagues. They’ve been jetting around teaming with some of the smaller shows on the circuit as opposed to launching new ones — which on the crowded con circuit would […]

2 Comments on Awesome Con joins LeftField Media as new con entity grows, last added: 9/30/2015
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4. So how many people really attended Salt Lake City Con?

10312618_302588373237205_7088980933544204812_nWhen news that the Salt Lake City FanX last weekend claimed to be the third largest comic con in the US came out earlier this week, there was some questioning by some veteran con observers of whether this number was accurate, given the number of people shown in photos. I reached out to the show runner Dan Farr to ask how the attendance number was arrived at, and he graciously replied:

Thanks for reaching out to me about this. I know there is always a lot of questions around how different events count attendee numbers. We based our numbers on estimated individuals not the turnstyle number (counting people each time they come). We had about 60-70K ticketed attendees (in Sept we had just over 50K ticketed) and then we added the number of non-ticketed free kids that we estimated at .5 per adult ticket. That was the same formula we used in Sept last year so either way it was clearly significant growth over the past 6 months. We had over 400,000 square feet of exhibit space plus 115,000 square feet of indoor ticketing area which was double the floor space we had in Sept. We also had around 50 – 75K  square feet of meeting space for our panels etc. 

So there you go, the number is an estimate, not a ticket count, but it is a consistent estimate with with the previous show in Salt Lake City. I appreciate Farr’s honesty in stating how this number was reached. Clearly there were a LOT of people at the event, whether you think the #3 claim is deserved or not.

I also asked Farr about the PR statement that the SLCC Facebook page had a reach of 2.5 million when it has just over 92,000 likes. He replied:

The reach of 2.5 million is based on the Facebook analytic numbers about how many people saw our posts during the week of the event.

So there you go…some weird FB metric I won’t even go into.

I notice that Awesome Con in Washington DC has claimed attendance of 40,000 and to be honest, their photos look even less like that number. Once again, I’m sure this was a great and successful event however the numbers were derived.

Once again, we’ve been seeing a lot of wishful thinking/porky pies* over the years on con attendance, and we’ll only see more of that as the business gets bigger. I would entreat show runners to stick as close to the truth as they can. An aura of flim-flammery and undue hype will hurt this still-rising event category more than it will help.

[Photo from the SLCC FB page, of the FanX volunteers.]

13 Comments on So how many people really attended Salt Lake City Con?, last added: 4/26/2014
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