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By: Lauren,
on 3/7/2011
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By Edward Zelinsky
As they scramble for tax revenue in a challenging environment, the states increasingly turn to so-called “Amazon” laws to force out-of-state internet and mail order retailers to collect tax on their sales. The Illinois General Assembly is the most recent state legislature to pass an Amazon statute. New York, Colorado, Rhode Island, North Carolina and Oklahoma have already enacted such laws while Amazon acts are pending in other state legislatures.
While they differ in important respects, all of these proposed and enacted laws share the premise that goods which are taxed when purchased in a conventional, bricks-and-mortar store should also be taxed when bought from an online or mail order retailer. This premise is compelling.
It is neither fair nor efficient for a sales tax to discriminate between close economic substitutes, taxing one but not the other. A sales tax should not tax green apples while exempting red apples. Such discrimination is inequitable to growers of green apples and distorts consumer choice by artificially increasing the after-tax price of green apples relative to the competing (and tax-free) product, i.e., red apples.
This is in essence the sales tax status quo under the U.S. Supreme Court’s decision in Quill Corp. v. North Dakota. Quill held that, under the U.S. Constitution’s dormant Commerce Clause, a state can require a retailer to collect and remit tax on its sales only if the retailer is physically present in the taxing state. Under this rule, firms like Amazon, Overstock.com and similar mail order firms need not collect tax on their sales since they lack physical presence in most states.
As a matter of law, when an electronic or mail order retailer does not withhold tax, the buyer of online or mail order merchandise is required to self-assess and pay the tax to his home state. In practice, it is virtually impossible for the states to enforce this obligation. Goods ordered over the internet or by mail order are thus effectively tax-free while the same goods are subject to sales tax when purchased in a conventional store physically present in the taxing state.
This de facto tax discrimination between conventional and electronic sales is no more fair or efficient than a sales tax which taxes green apples but not red apples.
The states (supported by bricks-and-mortar retailers) have asked Congress for federal legislation permitting the states to require out-of-state retailers to collect taxes on their electronic and mail order sales, even if such retailers lack in-state physical presence. So far, Amazon and its allies have successfully lobbied Congress to resist the states’ pleas.
Frustrated by Congress’ inaction, state Amazon laws are a form of self-help, designed to require out-of-state retailers to collect state taxes on their sales despite Quill. The Amazon laws of New York, North Carolina and Rhode Island create statutory presumptions that in-state affiliates create sales tax jurisdiction over the out-of-state internet firms with which such affiliates are associated. Taking a different approach, Colorado’s Amazon law requires internet retailers to report their Colorado sales both to the Colorado purchasers and to the Colorado Department of Revenue.
For two reasons, these state Amazon laws are neither a practical nor a legal solution to the problem of untaxed internet and mail order sales. Laws like Colorado’s, which require reporting by out-of-state firms, are unconstitutional under Quill, as the U.S. District Court for the District of Colorado recently held. Laws like those of New York, Rhode Island and North Caroli
by Rachel S.
I agree with Michael’s post yesterday. Barnes and Noble and Borders are intimidating. Not to say that I won’t spend an afternoon there with a giant stack of books from a myriad of genres and the biggest cup of coffee they have to offer (which is pretty big), but on the days when I actually want to browse for a book I intend to buy, I head to smaller locations. I get overwhelmed by the rows and rows of shelves within shelves and soon realize I’m not even reading the bindings anymore, but just skimming the colors and shapes of each book
—only picking up ones that stand out in that respect regardless of the title.
Smaller bookshops, whether they house used books, are devoted to a single genre, or are just mini versions of the massive box stores have an appeal that cannot be rivaled. My two favorite places to spend my book money in the city are the
Housing Works Bookstore Café in Soho and
WORD Books in Brooklyn. They both have their own unique feel
—a sort of atmosphere that is lacking in the impersonal, albeit well-stocked shelves of the giant bookstore chains.
The selection is smaller, sure, but unless I’m looking for something absolutely specific, I find that doesn’t matter. I’ll still always find something I want and I feel that my choice is much better made. If I’m having trouble, the staff in a small bookstore will more likely know each book they
do stock and will often have certain opinions and recommendations, which is an undeniable advantage of a smaller selection. In fact, both Housing Works and WORD pepper their shelves with little handwritten index cards from members of the staff praising their most recent literary loves. Because they can’t just sell every book that comes out, there has to be some level of thought and selection put into stocking the independent bookshops.
Smaller stores foster a sense of community
—there even used to be a corkboard in WORD that served as a sort of personals section. Anyone could fill out a slip of paper with their name, age and email address followed by books and authors they loved as well as those they hated and then pin it up on the board, in the hopes that some book-reading match made in heaven would soon emerge.
As the holiday season is upon us, gift-buying must be as well. Shopping in an environment that fosters conversation and comfort as opposed to impersonal abundance, I feel, gives the gift itself greater meaning. Sure, the person you so carefully chose that book for might not know where it was bought, but the sense of thought and care that went into it is surely palpable.
I don’t want to come off totally disparaging the bookstore giants
—I love them, too. If you’re looking for something specific, either they’ll have it or will almost certainly have the resources to order it for you. Nowadays there’s near a guarantee that they have a café attached, so there’s no end to the hours you can spend there poring over books you might actually have no intention of buying (okay, so there is an end, as the only times I’ve ever been in a Borders past closing time were for crucial Harry Potter book purchases). Living in the city, it’s easy to forget that oftentimes independent bookstores can’t survive elsewhere and it’s nice to know that the big places are still accessible to the vast majority of the population.
I have a specific experience in mind when I consider entering these havens I call smaller bookstores. When I go book shopping, I want to enjoy it, take my time and truly feel as if I picked the perfect book to read next. I know t
by Michael
I have a love/hate relationship with holiday shopping. On the one hand, holiday shopping is a pain: the crowds, the traffic (that one's new to moving to LA!), the same five Christmas songs in every store, etc. On the other, I really like buying gifts for other people, and I still much prefer going to the store to do it. I don't often have specific things in mind for specific people, but instead I really love to browse and see what's on offer.
Amongst other things, every year I buy books for people. And yes, I do actually
pay for them. Rarely do I get someone a big bestseller or literary must-read (though there was the year I got my father
The DaVinci Code), but more often than not it's titles I've found while browsing books at non-bookstores. Being an agent, I'm pretty familiar with what's on the tables at Barnes & Noble or the front page of Amazon. But the books that tend to get me most excited at the holidays are those little gift books or ridiculous coffee table books. The other day at a small boutique here in LA, I found
Concorde by Frederic Beniada and Michel Fraile, a book that's a few years old but still remarkable in its detail, scope and beauty, and
All My Friends Are Dead, a morbidly funny little picture book for adults by Avery Monsen and Jory John. Two gifts accounted for!
Clearly, it's a very hip store to carry both of these books, but it reminded me that an awful lot of my book buying happens outside of the major book outlets. In a big bookstore, I admit that I sometimes get overwhelmed by the selection and tend to gravitate towards what I already know. I really appreciate those times when I can savor very curated environments, whether it's a quirky selection (like the store I mentioned here) or the focus of a cookware or gardening store. I tend to spend more time with the books, and I while I can often leave Barnes & Noble without a book, I never leave a speciality store empty-handed.
I'm curious if there are other book people who also enjoy shopping and browsing in these environments. And what good discoveries have you made in them? Because I'm still looking for some gifts!
by Jim
I was out for dinner with a friend and her sister recently, and I mentioned that I had finally read
The Girl with the Dragon Tattoo.
“Oh, I’ve been meaning to read that,” said friend’s sister. “I keep seeing it at WalMart.”
“I know! It’s everywhere!” I replied, at this point still enjoying the conversation.
“Well, I just don’t buy books until they’re in the WalMart,” she commented. “Once they’re there, I just know they’re good.”
After briefly choking on my tongue, I asked her to explain. Her theory, which in fairness does make some sense, was that WalMart only carries the most popular books, so once they’re there, they’ve essentially been pre-screened by the public. And okay, that makes a good degree of sense. But in a market where so much great new fiction doesn’t really have a chance to break out, it made me worried about how people choose what to read.
Have we created a system in which only books pre-ordained to bestsellerdom even have a chance? Is there such a thing as a word of mouth bestseller anymore?
It reminds me of when Jonathan Franzen turned down the Oprah book club back in 2001 and made comments alluding to his own discomfort that we trust so few people to tell us what to read and are so willing to jump on board with whatever they point us to. For me, so much of the thrill is in finding something unexpected or something no one else has talked to me about so I can go in with no expectations.
That brings me back to
The Girl with the Dragon Tattoo which I loved more than most folks I know who have read or tried to read it and which does seem like an honest to goodness word of mouth bestseller. It did get a huge push from its publisher, but as folks have dived in and the rest of the trilogy came out, it has expanded hugely. So the chance for books to break out is there, but…I’m still concerned about the nature of big box retail and its effect on book buying habits.
What about you guys? Do you prefer books you know other people love, or would you rather uncover an unexpected gem? And how do you decide what to read?
I won’t pretend I’m uninfluenced by buzz. I just bought Justin Cronin’s doorstop
The Passage this weekend because I’ve heard so many great things. But then I started something else…
by Jane
So, as we've
already mentioned, last week was
Book Expo, and it took place mid-week for the first time in its history (I believe) and was shortened from three and a half to two days of exhibits with an additional meeting day. The question this raises for me is how relevant is BEA anymore; is it necessary and will it continue?
Historically this annual meeting was known as the American Books Sellers Association (ABA) meeting. It began in the basement of the Shoreham Hotel in Washington, D.C., and was held annually—initially over Memorial Day Weekend. The convention’s purpose was for book publishers to present their fall publishing lists to bookstore owners who would actually place their orders on the floor. Those in attendance from the publishing companies were mainly sales people with some executives making an appearance now and then; editors weren’t included.
Over the years, the ABA convention grew larger and larger. More and more publishers added more and more staff and they began to build larger and larger exhibits. The ABA outgrew the Shoreham and was moved to a convention center in Washington and then began traveling to a different city in different parts of the country each year.
The convention has been held everywhere in the continental U.S. from Chicago, to Los Angeles and Anaheim, to San Francisco, Las Vegas, New Orleans and even Miami (I remember that ABA well—for many reasons, it was a disaster). And each year it grew, with publishers spending more and more money on their exhibits, and having hugely lavish parties to entertain booksellers, authors and agents.
Slowly but surely foreign publishers began to participate and the ABA became a rights fair as well, sort of a mini-Frankfurt (before the London Book Fair grew as large as it now is).
Then as the chains became all powerful and publishers took orders on fall books from these huge accounts before the ABA (or at least outside of the convention), that reason for the meeting became irrelevant. Smaller accounts also started to order less at the meeting and more in other ways and at other times.
Publishers began to realize that the enormous sums of money spent on exhibits, on parties and on travel could not be justified. Displays began to get smaller; some publishers skipped years coming and eventually the exhibit was sold to an organization that became Book Expo. Now, it is a truncated and less interesting event.
My question is what really happens at BEA nowadays? Sure, it is wonderful to see old friends, but the individual exhibits are so small now that one can’t even find the fall books one is looking for. Last week I saw very little activity at the parts of the convention occupied by foreign publishers and the exhibits were downsized from two floors to one in the Javits Center. Very little actual business in terms of the initial book ordering is done anymore and with the other rights fairs around the world, those sold at BEA for the most part are also insignificant.
As I wandered around the floor last week at BEA 2010, I honestly thought to myself that the money still being spent by publishers on this meeting could be much better allocated toward finding new and effective ways to sell books in an age when our business is changing enormously and very quickly.
I would love to know what those of you who have participated in BEA in the past think about all of this.
by Jane
Last week, I was chatting with a client who was visiting from out of town and who I hadn’t seen for a while. We talked about all of the changes in publishing, especially in the area of electronic publishing, that had occurred since we had last seen each other.
One of the things he asked, and which I thought was a very interesting question, was what will happen to the brick and mortar bookstores now that electronic books are gaining such a foothold, to say nothing about the increased market share that Amazon and the other on-line booksellers have. What will this mean for the large chains – Barnes & Noble and, especially, Borders.
Then on Friday, the 21st, there was
a piece on the front page of the Wall Street Journal, “E-Books Rewrite Bookselling,” discussing just this topic.
And
Mike Shatzkin, industry pundit, estimates that by the end of 2012, digital books will be 20%-25% of unit sales with another 25% of books sold online. That’s 50% of all books sold and it would seem to me that losing that volume of business will cause the large chains, at least, to shutter a significant number of stores.
The only way I can imagine they could survive is by carrying an even greater variety of products other than books than they already do. And, because these changes are happening so quickly, they would have to begin carrying this additional merchandise immediately so as to build up customers before their book business deteriorates any further.
I think the independent stores that are left—after the chains took over a huge part of the market and put many of them out of business years ago—will be less affected and, in fact, could thrive. For them, selling more varied merchandise will be less of a “leap” than their much larger, more corporate cousins and their customers are truly the most loyal of book lovers. How ironic, considering what happened to the bulk of the independent booksellers when the chains descended over a decade ago.
I am still convinced that electronic book publishing will increase readership as opposed to destroying it. It is up to the big retailers to figure out how to keep up with this new world in order to stay in business.
What do you think? Will the chain bookstores survive and if so, how?
by Michael
Depending on your feelings about the Apple iBookstore and iPad, this may or may not come as a surprise. According to
a report on Publisher’s Marketplace (subscription required), ebook sales through the iBookstore have been robust, comprising “12 to 15 percent of all ebook sales.” This makes the iBookstore the #2 ebook retailer only a month after opening, and with Random House still holding out. (And, if you ask me, a terrible, terrible user interface in the iBookstore—it’s a wonder you can find anything.) As the report notes,
with income lower on a per-book basis under the agency model, ebook sales need to increase 20 – 30 percent in order to make up the difference. It looks like that may just be happening.
The report also notes: “At least two publishers were certain that iBook sales so far have been incremental, growing the overall ebook market rather than taking share from other accounts.” This is even better news, as there was worry that ebook sales would just shift from one store to the other. Growth is good — especially with
the news of declines in print book sales.
Publishers have to be thrilled with this news, as moving to the agency model was definitely a short-term gamble. They sacrificed the money they were making from Amazon off loss-leaders for the chance to open the market to another major player. And it looks as though that might be paying off. That said, it’s only a month out, and it remains to be seen if people will continue to purchase their books through the iBookstore.
So does anyone else have an iPad? Anyone buying books with it? So far, I’ve read
Lowboy on it, along with many, many submissions, and while I hate the iBookstore, I love the reading experience. How about you?
*For the record, I know this isn’t the correct Sally Field quote, but it’s how most people remember it!
By: DGLM,
on 4/26/2010
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by Jane
With all of the
sturm und drang going on in the publishing business over the last few months with regard to Amazon, Apple and Google, there is an enormous amount of confusion—understandably.
I found
this article in this week’s New Yorker to be quite enlightening. Even if it will “date” quickly because of the speed at which things are changing, I highly recommend that all published and unpublished writers read it. There is much to learn and absorb here.
I would be interested in hearing what you think.
by Stacey
I received so many great responses last week when
I posted about different genres that it made me want to answer some questions, and offer some thoughts that might be helpful to all of you aspiring authors out there as you think about your writing future. Many of the questions you have about pitching your book effectively, finding the right genre for your writing style, and creating a work that is commercially viable are the same ones that we have when we consider a new project. Will editors know where it fits, will booksellers know where to shelve it, and will it be able to stand out in an increasingly difficult and competitive marketplace? I wanted to ruminate a bit about this, and answer a couple of specific questions posted by readers, so here goes.
First, I wanted to talk a bit about nonfiction since my post only referred to fiction categories, and I personally handle a ton of nonfiction across many categories. My list has changed a bit over my eleven years at DGLM, beginning with a love of food and cookbooks and quirky, fun how-tos, and then moving into various practical areas of nonfiction, from health and fitness to sports (especially baseball) to crafting, and finally finding some nice success with narrative nonfiction. The key thing to consider for pitching nonfiction is who your reader is and how you will target that reader. If it's a craft book, a popular category over the last few years, and you have the right credentials and platform, you'll be able to illustrate where your readers are and how you will find them. Same goes for any other category of nonfiction. Identify your reader and then clearly go on to explain why you are the person most qualified to write the book, and to market and promote it. Seems simpler than it is, of course, but if you aren't able to clearly and concisely do this, then you should focus on building your credentials and platform until you are at a level where it's an easier pitch to make.
Moving on to fiction, there were a number of questions about what constitutes literary versus commercial fiction, so I wanted to share a couple of comments and then respond with a few thoughts.
Anonymous said...I would love to see somebody post about what "Literary Fiction" really means. It seems to me that when writers use it in queries to describe their work, they label themselves as amateurs. Is that true? Is it something that agents put on their lists because many writers think of themselves that way, though they may really be writing, say, commercial/upmarket or women's fiction?Empty Refrigerator said... Exact same question as Anonymous! How do you tell the difference between lit fiction and commerical/upmarket? And if this is subjective as it seems, what would you, as agents, suggest using as a default? Does "lit fiction" make an author seem like a snob?
To go into this a bit, I often ask myself the same questions and when a project presents itself that I can’t find the answers to, I know it meant it wasn't for me. We always talk about this being a subjective business, and it can't be reiterated enough that our rejecting a project in many cases is not so much a reflection of the quality of the project, but where it fits on our list, or whether we are able to see pitching it effectively to editors whose job it is to say no more than yes. To speak specifically to the question about literary fiction, I once got a great piece of advice from a very well-known and well-respected editor who has been around a long time. We were talking about lit
by Jane
Amazon’s recent move to remove the “buy” buttons for nearly all of Macmillan’s books including bestsellers, top releases, and Kindle editions was in my opinion incredibly short-sighted and could in the end really hurt the retailer. And now it seems it has backfired.
This move occurred during the same week that Steve Jobs and Apple launched the iPad which could compete head to head with the Kindle. Apple has met with at least five of the six major publishing giants with regard to pricing (of the Big Six, only Random House’s logo was missing from the iPad announcement, though they’re said to be in discussion with Apple). In this model, publishers will be able to set their own prices for books and pay a commission to Amazon, as opposed to the Kindle model where Amazon sets the price.
Now,
John Sargent’s strategy has succeeded and
Amazon has acknowledged that “ultimately, we will have to capitulate and accept Macmillan's terms.” At the time of posting, they have not reinstated the “buy” buttons, but Amazon and Macmillan are in discussion. Certainly, the other publishers will follow suit here, which in my opinion is as it should be.
Hopefully, a lesson has been learned here. Amazon should not be bullying publishers. Rather we should all be working together in this electronic age to keep the publishing industry alive and healthy. There are too many people predicting the death of book publishing these days. We all need to work together to make sure this is far from the truth.
If you subscribe to Publishers Lunch Deluxe, you can see the whole story as it developed
here.
By: DGLM,
on 1/26/2010
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by Michael
Nothing causes author duress like the unveiling of the book cover. In my experience, it’s one of the most stressful parts of the publishing process, and there are days when I wish we could go back to the days of unjacketed books, when the only thing to get fired up about would be the font type! I’m sure Bloomsbury Children’s Books is wishing the same thing right about now.
This past summer, Bloomsbury had
a big controversy on their hands when people noticed that the cover model for the book
Liar by Justine Larbalestier didn’t exactly match the description of Micah, the protagonist in the book. At first, Bloomsbury tried to explain away the decision, saying that this was somehow a reflection of the character’s compulsive lying. They eventually relented, and a new jacket was prepared in time for publication. Though there was some residual blogger anger, things simmered down.
Until Bloomsbury did the same thing again. This time
with Jaclyn Dalmore’s Magic Under Glass (a great book, by the way). This time, there were no liars to blame. While the book describes the protagonist, Nimira, as “dark-skinned,” the cover depicts a fair-skinned, corseted girl. While people were upset about
Liar, the reaction to this cover was scathing. Jezebel’s (linked above) headline read “The White-Washing of Young Adult Fiction Continues.”
Some bloggers went so far as to call for a boycott of Bloomsbury, though they realized they’d be hurting the authors as much, if not more, than the publishing company. And there’s much more to read on the subject at
Reading in Color,
Bookshelves of Doom, and
Chasing Ray, as well as many others (you could spend all day linking between the blogs—and I hope you do).
So why do I bring this up? I think it’s important that we’re all paying attention to the issues involved here, and by linking to these other smart people and their opinions, I hope to generate more good, healthy discussion. As Justine Larbalestier
pointed out when the controversy erupted around her book, the reason this happens is that booksellers believe that books with people of color on the cover don’t sell. Yikes. I really don’t think that’s true, despite what people tell me. The publishing industry has neglected people of color in the past, claiming there was no audience for books by and for people of color. Can you imagine? They learned their lesson when authors started self-publishing and selling hundreds of thousands of copies of the books that the publishers turned down. And now those same authors do big business with New York publishers, making them millions.
I hope some progressive, enterprising publishers start to prove these booksellers wrong by designing covers that prominently feature people of color. And when one breaks out and becomes a huge bestseller, maybe we can stop being so cynical. I’m curious to hear your thoughts on this, and as always, let’s keep the conversation respectful and positive.
We continue our Year In Review coverage today with an attempt to look back on what we thought were the biggest youth media and marketing trends of the year. If you think we've missed a big trend, please post your own in the comments. We also have... Read the rest of this post
By: DGLM,
on 12/1/2009
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by Jessica
Just before the Thanksgiving holiday, I attended the Middle East Studies Association conference, which is the yearly gathering of scholars of the Middle East. With its panels and papers, receptions and speeches, it is probably not unlike academic conferences of other disciplines, except that the music at the Sunday night dance party was Arab pop (if you’ve never heard the Middle East’s answer to Madonna, she’s worth a listen:
check out Nancy Ajram on youtube) and among the post-docs getting down were a daunting number of accomplished belly dancers.
I go to MESA to get a sense of the ideas percolating in the field, sit in on assorted lectures, and meet with potential and existing clients whose research crosses over from an academic to a mainstream readership. This year, while helping out friends and former colleagues, I also had the memorable opportunity to moonlight as a bookseller. I have limited experience in the retail end of publishing; as an agent I’m in the business of selling books, but I’ve never tried it on a copy-by-copy basis. The experience was instructive, and I emerged from my adventure with a renewed sense of respect for the business of hand-selling.
It quickly became obvious that matchmaking between book and customer is both art and science—in this case I happened to know the books I was selling quite well, but to occupy that sweet spot between helpful and obtrusive was a wholly different challenge. When I convinced a browsing professor to purchase a novel I’d particularly loved, I was immoderately pleased. That she was already very likely interested in the subject I was peddling in no way diminished my sense of accomplishment. Other artisanal processes, like making cheese or crafting small batch whisky seem to be enjoying a renaissance, but hand-selling books, and the people who do it, ably and for real, are faring less well. Perhaps the book industry needs its own answer to the locovore movement. (Perhaps it’s out there—if yes, let me know).
Programs like
B&N Discover and
Borders Original Voices are efforts to scale up the hand-sell, and I like these programs immensely, but I note them professionally perhaps more than I respond to them personally. I’m curious to know how you all respond to them—ditto Amazon recommendations. Amazon’s ability to target my interests is undermined by the fact that I use the site as a research tool more often than I do to make purchases, but maybe you have better luck. Shelf talkers are great, but for me, nothing beats interested, widely read booksellers with whom I can speak; not only are they brilliant at suggesting books, they see the publishing industry from a perspective of the buyers who keep it alive. These days I’m particularly fond of New York’s
Idlewild bookstore, which specializes in books on international themes—travel, world lit, etc.
But as I suspect is the case with many of you, indie bookshops have always had a special place in my heart. When I was growing up, each year, probably right about this time, my parents (both inveterate readers of nonfiction) would report to our local bookshop, where the owner would recommend a raft of novels that were just right for me. The stack that ended up beneath the tree, selected by Santa Claus, never disappointed. When, eventually I figured out that it was the bookstore owner and not St. Nick doing the selecting, it did not render the achievement any less magical. I was, however, crushed when the store closed (take that Virginia). Imaginary though he is, Santa’s position seems more secure than that of the independent bookseller, a figure whom I hope will not
Now, the Wall Street Journal and others are reporting that the big three retailers--Walmart, Target and Amazon--are rationing those selected bestsellers they have been deep discounting. This is ostensibly to prevent other retailers from buying from them in quantity and reselling these titles.
I believe that the only ones who are going to get hurt by the deep discounting and the rationing are those retailers who are doing it. First of all, they cannot continue to sell these books at these prices for a long period of time as they are losing a substantial amount of money by doing so; and limiting the number of copies per customer during the holiday season, especially, should discourage potential consumers and send them elsewhere.
In this poor economic climate for publishers and booksellers alike it would seem to me that working together to help our industry rather than undercutting each other would be far more constructive and productive.
What do you think?
-Jane
I know. I was AWOL last week. Sorry.
Actually, I was in Oahu promoting the Sir Newton Color Me Hawaii book. It was an impromtu trip, so I didn’t have time to set up too many events and get good marketing around them. But I did do two retailer events and spent the rest of the time visiting other retailers, both who carried the book and didn’t.
I did signings for the launch of the Sir Newton Color Me Cayman book, the first in the line, and they were successful. But this time, I wanted to do something that I thought would show off the nature of the book more — coloring activities. I made up two sheets featuring coloring pictures from the book then presented them to the kids and their (paying) parents, showing them that there’s more fun, activities and information in the book. The kids got to choose which sheet they would like to color, then when they were done, I gave them the other sheet to do at home plus a sticker of the book’s host, Sir Newton. All of the kids at both sessions seemed as though they had a great time, although I have to admit, I think they liked the sticker best of all. Go figure. The main thing is that the book got some exposure — and some extra sales — and the kids and my husband and I had fun doing the sessions.
The rest of our time in Oahu, my husband and I visited retailers who are already carrying the book, telling them thanks for the support, giving them my business card and letting them know we’re available to help them in any way they might need. One store manager seemed a little resistent when we first went in, as though he was bracing himself for expected complaints. I can’t be sure if this was really case, but when I said we just wanted to come in and say hi and thank the store for its support, he seemed genuinely surprised. And by the end of the conversation, he actually looked happy I had come in, which was a contrast to his first expression. I had asked if he gets a lot of authors coming in the store and he said, “Yeah, every day,” and the way he said it, he didn’t make it sound very pleasant. So my immediate thought was that he had had complaints from authors in the past. Again, I can’t be sure, but if that’s the case, it’s a shame.
The truth is that authors like us need retailers. We need them to stock our books, display them on shelves and recommend them to customers. Because without readers, we’re not authors. Sure we can be writers, but an author is someone who publishes books, and to publish books is to sell them, to have an audience that reads them. And to sell them, we need to promote them, but we also need the help of retailers.
As authors, retailers are our friends, and expressing your appreciation for their support and making yourself available to help them sell your books is good. Retailers will thank you for it. The ones I met did — every single one of them. It was worth it.
The other thing we did in Oahu (we didn’t have time to visit the other Hawaiian islands) was scout out stores that weren’t carrying our book that we thought should be. Although local residents can be entertained by our book, it’s geared toward tourists. And my husband and I found a number of tourist-styled stores that were not carrying our book. We took the book around with us, showed it, explained its benefits for their customers, and we got names that we can pass on to our distributor to close the sales.
So, get out and visit the retailers in your area. If they carry your book, tell them thanks. If they don’t, show them your book and explain why they should. Make friends with them. Retailers and authors need each other.
I'm getting to where I spend more time in Used Bookstores. I love the layouts and the smell and the casual atmosphere. Not to mention browsing the First Editions. I was in Phoenix last week and found a F.E. of Cormac McCarthy's BLOOD MERIDIAN. $3,500. I'm not buying, but it's fun to look.
WoW!!
Very Informative Blog and thanks for sharing useful information to all....