Tumblr is testing the waters of paid advertising (according to CEO David Karp. The site had been strictly opposed to advertising in the past, but it’s turning its dashboard Radar feature — which was previously a curated space to highlight... Read the rest of this post

Today’s post comes to us from Caroline Marques, a high school senior and Youth Advisory Board Member who explains how her and her friends watch TV. They do so almost entirely online — as is the case with many Millennials, especially once they... Read the rest of this post

NBC is going to stream every single Olympic event live (and most events will also go into an online video archive. The Olympics are always popular programming for kids who love to cheer on their country and see the pageantry of the games, and for... Read the rest of this post

Ikea announced yesterday that it’s going to be selling Internet-connected HDTVs that integrate seamlessly into its furniture products. No more cords, and no more periphery devices — instead the TV is loaded with apps and the DVD/Blu-Ray player... Read the rest of this post

Millennials are the TV viewers most likely to use social media (to interact with TV content, most commonly to get additional information about shows. With viewers constantly online and apps making it easier than ever to add social experiences while... Read the rest of this post

With April well underway, prom is on many high schoolers’ minds, and presumably that of their parents too. The night has increasingly become an extravagant affair as spending soars, students ask one another in more extreme — yet creative!... Read the rest of this post

Happy 4sqDay! (April 16, four-squared — get it? And today, Foursquare announced that its reached 20 million users and 2 billion check-ins! The site has grown rapidly, especially among Millennials who are constantly on their phones and seek to... Read the rest of this post

It’s college admissions season, when high schoolers across the country anxiously await a letter from their first-choice universities. But with ever higher cost of college and constant headlines of the number of grads who are out of work and... Read the rest of this post

Today we bring you another installment of Youth Media Movers and Shakers. We’ve culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to... Read the rest of this post

Today we bring you another installment of the latest youth research available for sale or download. Remember if your company has comprehensive research for sale that focuses on youth between the ages of 8 and 24, email us to be included in the next... Read the rest of this post

Spotify is adding brand apps to its streaming service which means that major companies (will soon be able to suggest playlists. AT&T, Reebok, Intel, and McDonald’s are among the first to create such apps, and by entering the music space,... Read the rest of this post

Today we bring you our weekly sampler of cool youth media and marketing gigs. If your company has an open position in the youth media or marketing space, we encourage you to join the Ypulse LinkedIn group, if you haven’t yet, and post there for... Read the rest of this post

‘Sabrina The Teenage Witch’ is being recast as a Spider-Man-esque superhero (in a new film adaptation. It’s the latest example of a cutesy story getting an edgy upgrade. Speaking of blockbuster films, it’s rare that a big... Read the rest of this post

We checked in with Mary Bergstrom, author of the new book “All Eyes East: Lessons from the Front Lines of Marketing to China’s Youth,” which is the first to focus on this powerful demographic. As she puts it, “born under the... Read the rest of this post

Today is a big day for buttons, with Facebook unveiling (an “I Care” button that allows members to signify their support for social causes and enables the site to track the most cared about topics. MTV Voices is the first to test out the... Read the rest of this post

Today we’re bringing you our monthly roundup of cool youth media and marketing events you or colleagues from your company may want to attend. If your company hosts an event relevant to the youth media or marketing space that you’d like... Read the rest of this post

In the competitive landscape of college admissions (plenty of students get waitlisted and hold out hope that they’ll make it into an exclusive university. But in reality, not many students make it from waitlist to campus at the U.S.’s... Read the rest of this post

Youth culture has had a soft spot for metal spikes and a tough image for decades. As the style has become popular again in recent years, Millennials are putting their own spin on it. Sure, spikes and studs signify a badass attitude in general, but... Read the rest of this post

In an effort for Facebook to secure its spot at the number one social network, the site snapped up Instagram today (for 1 billion dollars! This news comes just after Instagram launched for Android last week and more than 1 million people downloaded... Read the rest of this post

It’s no secret that Millennials are so tied to their phones that at times it seems as though they arrived on the planet with smartphones built into their palms. But just what are they doing on their phones all day? This list of Youth Advisory... Read the rest of this post

Today we bring you another installment of Youth Media Movers and Shakers. We’ve culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to... Read the rest of this post

Watch out Facebook and Twitter! Pinterest has quickly become the third most popular social network in the U.S. (winning over females who seek to share and receive inspiration. Fashion, food, and décor are all top categories on the site, but crafts... Read the rest of this post

Today we bring you our weekly sampler of cool youth media and marketing gigs. If your company has an open position in the youth media or marketing space, we encourage you to join the Ypulse LinkedIn group, if you haven’t yet, and post there for... Read the rest of this post

Randi Zuckerberg — yes, the sister of Mark Zuckerberg and former Facebooker — is partnering with Bravo for a reality TV show (about finding the next young star of Silicon Valley. It also has a show in the works with Ben Huh who runs the... Read the rest of this post

Today’s post comes to us from Alexis, a Youth Advisory Board member who, like most Millennials, is attached to her phone and likes to stay connected to her friends and family at all times. With teens sending 60 texts a day, it’s no... Read the rest of this post