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The GennY Award recognizes best practices of those who have applied new and innovative techniques to connect and communicate with youth. The 2012 award will be given to one exceptional marketing campaign at the Millennial Mega Mashup next week, but... Read the rest of this post

If you haven’t heard about HBO’s new show, “Girls,” directed by and starring Lena Dunham, you’ve probably been living under a rock for the past few weeks. It’s been years since we’ve seen so much virtual ink spilled over a television... Read the rest of this post

Today’s post comes to us from Caroline Marques, a high school senior and Youth Advisory Board Member who explains how her and her friends watch TV. They do so almost entirely online — as is the case with many Millennials, especially once they... Read the rest of this post

Today we bring you another installment of the latest youth research available for sale or download. Remember if your company has comprehensive research for sale that focuses on youth between the ages of 8 and 24, email us to be included in the next... Read the rest of this post

We checked in with Mary Bergstrom, author of the new book “All Eyes East: Lessons from the Front Lines of Marketing to China’s Youth,” which is the first to focus on this powerful demographic. As she puts it, “born under the... Read the rest of this post

Youth culture has had a soft spot for metal spikes and a tough image for decades. As the style has become popular again in recent years, Millennials are putting their own spin on it. Sure, spikes and studs signify a badass attitude in general, but... Read the rest of this post

We chatted with Naomi Hirabayashi and Chloe Lee at DoSomething about their new anti-bullying effort — a bullying census on Facebook tied with the release of the documentary “Bully.” They’re hoping not only to get an accurate picture of... Read the rest of this post

If you open up most calendars, you’re not likely to find April 1st listed as an official holiday, but that doesn’t stop most of the western world from celebrating it in one way or another. Though the true origins of the day remain... Read the rest of this post

The theme for this year’s TEDxTeen event was “The Wisdom Of Not Knowing,” a concept that resonates with Millennials because they’re currently trying to figure out their futures in a time of great uncertainty. Each of this year’s... Read the rest of this post

We’ve been seeing plenty of headlines this week about how Millennials don’t like cars and don’t want to drive. The auto industry is sweating because Millennials aren’t buying cars at the same rate that Boomers did in their youth, citing... Read the rest of this post

“Mad Men” continues to captivate the attention of Millennials who enjoy the complex drama of torrid relationships and business power plays, not to mention 60s style. Watching characters face the challenges of balancing their work and... Read the rest of this post

In the past week, the media has been captivated by a study on Millennials by San Diego State University’s Jean Twenge, published in the Journal of Personality and Social Psychology. Twenge has conducted research among students for the past few... Read the rest of this post

If you somehow haven’t noticed, March Madness is going on right now. Not only is it one of the greatest spectacles in sports, it’s also a sort of fashion show for sneaker heads. From Creighton’s Gregory Echenique’s hot pink kicks in honor of... Read the rest of this post

Millennials are growing up in a time of uncertainty. They aren’t sure when (or if) they’ll find a job after high school or college, how they’ll pay their bills, or where they’ll be in five years. Looking to the future is scary, so instead,... Read the rest of this post

Social activism via social media is nothing new, but as yet in the U.S. it’s never reached the scale of the Kony 2012 campaign organized by the non-profit Invisible Children. Almost overnight, Millennials are helping to make Kony, an African... Read the rest of this post

Today’s post comes to us from Camilla, a Youth Advisory Board member who has noticed that today’s news hardly paints a rosy picture for Millennials coming of age during the recession. From depressing headlines to even more depressing... Read the rest of this post

Millennials are used to getting what they want when they want it. They can get immediate answers to questions thanks to Google and Bing; they can read the news as it happens on Facebook and Twitter; and they can watch TV shows on their own schedules... Read the rest of this post

Today we bring you another installment of the latest youth research available for sale or download. Remember if your company has comprehensive research for sale that focuses on youth between the ages of 8 and 24, email us to be included in the... Read the rest of this post

Today’s post comes to us from Laura, a Youth Advisory Board member who is active on Pinterest and eager to share her thoughts about why the social network has quickly taken off, especially among Millennials. She uses the site for a variety of... Read the rest of this post

For the past few years, the Grammys has served as a stunning example of the generational divide. This year’s show, as in years past, promised joint performances from some big names: Foster The People and Maroon 5 with the Beach Boys, Foo Fighters... Read the rest of this post

Tomorrow is Valentine’s Day, and that means a lot of teens (and even tweens) are thinking about relationships. They’re no longer at the age when every kid gets Valentines from every other child in their class; instead they send and receive a few... Read the rest of this post

More and more Millennials are checking in to media events and TV shows. They already have their smartphones, tablets, and laptops nearby, chatting with their friends on social media about what they’re watching; checking in was the next logical... Read the rest of this post

Valentine’s day is just about a week away, and we’re loving the fun gift ideas that companies are promoting for Millennial sweethearts. Here are few of our favorites: - Toms has a limited edition pair of shoes that are covered with pink hearts.... Read the rest of this post

Tablets were the top item on Millennials’ holiday wish lists — both young kids and older Millennials named the iPad as their most desired holiday gift. And many of them got what they wanted. According to stats released last week from Pew... Read the rest of this post

The past week had a huge impact on young, media-savvy Millennials, because of the war waging among Internet sites and the federal government. First, young people banded together with websites to stop the Stop Online Piracy Act and Protect IP Act,... Read the rest of this post