Like an attention deficient child in the back seat, the mainstream media is fixated on the fledgling recovery, nervously scanning for any indication as to whether we're headed in the right direction and how long it will take to get there. We've... Read the rest of this post
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Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: Lifestyle, American Eagle, aeropostale, j.c. penney, alloy college explorer, youth spending, Add a tag
Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: Comic Con, girl scouts, Alloy, YMCA, Ypulse Essentials, American Eagle, hollywood is like high school with money, bongo, beau, audrina patridge, bristol levi, godblock, Add a tag
Alloy's first official digital slate (Newly formed digital division Banks & Reed announce three original teen web series coming this summer and fall. This includes an adaptation of YA book Hollywood is like High School with Money [pictured here]... Read the rest of this post
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JacketFlap tags: Fashion, Sears, Youth Marketing, American Eagle, staples, macy's, Kmart, pacsun, j.c. penney, Add a tag
Last year was known as “the worst back-to-school since World War II." This time around recovery talk is in the air, but a recent survey shows that spending is expected to decrease 10% for kids 7-12 and 12% for teenagers 13-17. Yikes. Sales have... Read the rest of this post
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JacketFlap tags: Fashion, Lifestyle, American Eagle, aeropostale, Old Navy, h&m, Add a tag
Retail brands, especially those aimed at teens, are finally realizing the value of social media. MediaPost, reg. required, recently reported that many of the top brands finding success on Twitter, Facebook, and Myspace (assuming people do still use... Read the rest of this post
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JacketFlap tags: Ypulse Essentials, American Eagle, vitamin water, apple tablet, latinas, the limited, facebook, Add a tag
Tastes like.. Facebook? (Vitamin Water releases Facebook branded flavor “Connect,” bred out of a contest held on the brand's — you guessed it– Facebook page. Plus The Limited makes its fan page a one-stop shop with a social commerce... Read the rest of this post
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JacketFlap tags: american girl, glee, Ypulse Essentials, American Eagle, melrose place, Levis, cmj, cougar town, so in style, pizza hut, Barbie, obama, Add a tag
Green jeans (as part of an effort to encourage reuse, Levi's adds a "donate to Goodwill" icon to their clothing’s care tags. Plus American Eagle launches a kids line) (PSFK) (MediaPost, reg. required) - New brands, latest tech, hybrids (is what... Read the rest of this post
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JacketFlap tags: microsoft, windows, Ypulse Essentials, American Eagle, going on 13, anheuser-busch, pepsi rock band video award, Ralph Lauren Rugby, sorority row, Add a tag
Scratch and Sniff PSAs (in Milwaukee take an attention-grabbing approach to warning teens about the reality of parenthood. No, the ads don't actually smell. Also Anheuser-Busch participates in the federal government's "We Don't Serve Teens" campaign... Read the rest of this post
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JacketFlap tags: rockband, high school musical 3, Ypulse Essentials, guitar hero, above the influence, American Eagle, buzznet, dj project, sports illustrated kids, yo gabba gabba, lego, MTV, Add a tag
14 days until the Ypulse Youth Marketing Mashup East. We just added Anthony Batt, Founder & President, Buzznet, to our What Works in Online Video for Youth, and welcome our new sponsor Reach Messaging. Register today! The WSJ asks (can HSM3... Read the rest of this post
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