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Viewing: Blog Posts Tagged with: American Eagle, Most Recent at Top [Help]
Results 1 - 8 of 8
1. Last Week In Review: Waiting for Youth Spending to Recover

Like an attention deficient child in the back seat, the mainstream media is fixated on the fledgling recovery, nervously scanning for any indication as to whether we're headed in the right direction and how long it will take to get there. We've... Read the rest of this post

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2. Ypulse Essentials: Alloy's First Digital Slate, American Eagle Opens Kids Chain, 'Britain's Next Top Model'

Alloy's first official digital slate (Newly formed digital division Banks & Reed announce three original teen web series coming this summer and fall. This includes an adaptation of YA book Hollywood is like High School with Money [pictured here]... Read the rest of this post

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3. How Teen Retailers Are Fighting Back-to-School Blues

Last year was known as “the worst back-to-school since World War II." This time around recovery talk is in the air, but a recent survey shows that spending is expected to decrease 10% for kids 7-12 and 12% for teenagers 13-17. Yikes. Sales have... Read the rest of this post

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4. The Importance of Social Media for Mall Brands

Retail brands, especially those aimed at teens, are finally realizing the value of social media. MediaPost, reg. required, recently reported that many of the top brands finding success on Twitter, Facebook, and Myspace (assuming people do still use... Read the rest of this post

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5. Ypulse Essentials: Vitamin Water Debuts Facebook Flavor, 'Back Me Up', Gen Y @ 30

Tastes like.. Facebook? (Vitamin Water releases Facebook branded flavor “Connect,” bred out of a contest held on the brand's — you guessed it– Facebook page. Plus The Limited makes its fan page a one-stop shop with a social commerce... Read the rest of this post

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6. Ypulse Essentials: Levi's Lifecycle, What Teens Want @ Web 2.0, 'Cougar Town' Vs. 'Glee'

Green jeans (as part of an effort to encourage reuse, Levi's adds a "donate to Goodwill" icon to their clothing’s care tags. Plus American Eagle launches a kids line) (PSFK) (MediaPost, reg. required) - New brands, latest tech, hybrids (is what... Read the rest of this post

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7. Ypulse Essentials: Children Of September 11th, Scratch & Sniff PSAs, Pepsi Rock Band Video Award

Scratch and Sniff PSAs (in Milwaukee take an attention-grabbing approach to warning teens about the reality of parenthood. No, the ads don't actually smell. Also Anheuser-Busch participates in the federal government's "We Don't Serve Teens" campaign... Read the rest of this post

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8. Ypulse Essentials: Sexist LEGO Ads?, MTV Pulls 'Model Makers,' Facebook Photo Loophole

14 days until the Ypulse Youth Marketing Mashup East. We just added Anthony Batt, Founder & President, Buzznet, to our What Works in Online Video for Youth, and welcome our new sponsor Reach Messaging. Register today! The WSJ asks (can HSM3... Read the rest of this post

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