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Someone hacked the Levi’s website…or so we thought. But no, the storied denim brand really is selling extra super skinny jeans for guys that they’re calling the “ex-girlfriend” fit. That’s just one of three new styles, the others being... Read the rest of this post

Levi's caught our attention last month with the launch of Shape What's To Come, a peer-based mentorship community bred out of the brand's recent global study on the shifting priorities of Millennial women. A sample of some key findings: - 96 percent... Read the rest of this post

Today we bring you another installment of the latest youth research available for sale or download. Remember if your company has comprehensive research for sale that focuses on youth between the ages of 8 and 24, email us to be included in the... Read the rest of this post

Scholastic turns 90 (with the launch of  global literacy campaign, Read Every Day. Lead a Better Life that will target kids, parents and teachers alike. As part of the classroom component, Taylor Swift will appear in a live webcast exclusively for... Read the rest of this post

Kia launches 'Who's Next?' (A YouTube talent search for the next Internet star. Also Levi's finds their first Levi's Girl in Meghan Smith. Job description includes: social media superstar, style ambassador and news correspondent) (Social Times)... Read the rest of this post

What I remember most about the pre-online days of teen-targeted "home shopping" were mail-order catalogs like Delia*s with styles named for WB characters ("The Felicity") and a pretty even split between potentially cute stuff and looks I just wrote... Read the rest of this post

Doc Martens turn 50 (the subcultural style icon celebrates with limited-editions and a series of cult covers. Also Levi's converts its London store into a temporary art gallery. And t-shirt co Holiday Matinee teams up with a non-profit charter... Read the rest of this post

Green jeans (as part of an effort to encourage reuse, Levi's adds a "donate to Goodwill" icon to their clothing’s care tags. Plus American Eagle launches a kids line) (PSFK) (MediaPost, reg. required) - New brands, latest tech, hybrids (is what... Read the rest of this post

'Coming Out in Middle School' (a must read piece in this weekend's New York Times Magazine. Look for our thoughts in tomorrow's Friday Forum. Plus a New Jersey school board works to end a tradition of girl on girl hazing) (New York Times, reg.... Read the rest of this post

Did Summit botch Bandslam's marketing (according to this memo, audiences thought it was more "High School Musical" than "School of Rock." Plus Lionsgate buys ComicCon film fave "Kick-Ass" about "a high school dweeb who attempts to reinvent himself... Read the rest of this post

Levi's urges Gen Y to 'Go Forth' (in a new campaign that seeks to act as a call to arms for young, optimistic consumers facing tough times. Plus, the latest "Open Happiness" ad from Coke aims to connect with African-American teens. And Denny's... Read the rest of this post

While my memory of the Ypulse Mashup is still sharp, I figured I'd tack on one final theme to Anastasia's six: the mashup impulse (appropriate, no?). In his morning keynote Josh Shipp challenged marketers to support young people's irreverent... Read the rest of this post

After each Ypulse Youth Marketing Mashup event, we always hear the same bit of feedback from attendees: More case studies! We listened, and this June, we are including more case studies throughout the event as well as a Campus Case Study Slam.... Read the rest of this post